This article explains how the LC-Phone System gives agencies a native, hassle-free way to send SMS and make calls directly inside the CRM, no Twilio setup needed!
TABLE OF CONTENTS
- What is the LC-Phone System?
- Key Benefits of LC - Phone System
- Why Switch to LC - Phone System?
- Why was the LC-Phone System Created
- Additional Resources
- Frequently Asked Questions
What is the LC-Phone System?
LC - Phone is HighLevel’s proprietary telephony service provider that powers SMS and call capabilities natively within the CRM. With LC-Phone, agencies no longer need to integrate third-party tools like Twilio. It’s a full-featured system designed to work right out of the box, offering powerful built-in tools for better message delivery, compliance, and cost tracking.
Key Benefits of LC - Phone System
LC - Phone System is built to simplify your communication stack while delivering enterprise-grade features that boost performance and efficiency.
Instant Activation: No manual Twilio setup—calls and SMS work right after enabling LC - Phone.
Improved Deliverability: Built-in features like SenderID, Opt-out links, and DND rules.
Enhanced Security: Real-time error monitoring and number ramp-up protections.
Better Cost Control: Real-time billing lets you track spend and usage instantly.
Simplified Management: Everything is built into the CRM—no external tools required.
Greater Compliance: Tools for managing opt-outs and reducing message failures.
Why Switch to LC - Phone System?
Discover the advantages that make LC-Phone the smart choice for agencies of all sizes.
Making the switch to LC-Phone helps agencies streamline operations, reduce errors, and improve the efficiency of their communication processes.
Out-of-the-Box Simplicity
With just one click, your SMS and calling capabilities are active. No external signups or keys required.Stronger Security and Monitoring
Built-in ramp-up rules and real-time error tracking help protect your sender reputation and reduce message failures.Higher Delivery Rates
Use in-app tools like Opt-out link management, SenderID configuration, and DND logic based on error thresholds to improve success rates.Lower Costs
Transparent pricing and real-time billing dashboards help you track and control costs effortlessly.
Why was the LC-Phone System Created
Understand the history and vision behind building HighLevel’s own telephony system. Before LC - Phone, agencies were required to create and configure a Twilio account in order to send SMS or make calls. This added friction during onboarding and required technical knowledge that not all users had. To resolve this challenge, we built LC-Phone, a fully integrated telephony solution that eliminates third-party complexity and ensures messaging capabilities are available right away, just like any modern SaaS platform should offer.
With LC - Phone, your agency can now:
Skip external setup.
Use communication tools immediately.
Enjoy centralized billing, support, and monitoring
Additional Resources
Discover a full library of learning paths, documentation, and expert resources for LC - Phone System. This section offers a structured overview of all relevant knowledge areas for users who want to explore LC-Phone in greater depth. Whether you’re setting it up, optimizing deliverability, managing compliance, or monitoring usage, the links below will guide you through every aspect of HighLevel’s built-in telephony system.
Getting Started & Setup Guides
Learn how to activate and configure LC - Phone so your team can start communicating right away.
- How do I migrate my agency and sub-account over to LC Phone?
- Regulatory Bundle and Address Creation for Sub-Accounts
- Know Your Customer (KYC) in the United Kingdom
- Setting up webhooks to receive incoming calls, messages and status updates for calls (for Twilio users)
- The Phone Dialer Overview
- How To Setup Automatic Calls and Voicemail Drops
Migration & Compatibility
Understand how to transition smoothly from third-party providers like Twilio and retain your number setup, message history, and settings.
- Moving Phone Numbers from LC Phone to Twilio (US & International)
- Moving US numbers from Twilio to LeadConnector(LC)
- Moving Numbers across sub-accounts
- Move Numbers From One Twilio Account To Another
- Porting your telephone number (non-Twilio number) to a location
Deliverability & Compliance
Explore the tools LC-Phone offers to boost delivery success and stay compliant with SMS and call regulations.
[How to Set Up Sender ID for SMS Campaigns]
[Using Opt-Out Links and DND Filtering]
[Monitoring Message Failures & Error Codes]
[Best Practices for High Deliverability in LC - Phone]
Billing & Usage Management
Track usage in real-time and understand your telephony costs using built-in billing dashboards and alerts.
Troubleshooting & Monitoring
Quick links to help you identify and fix issues with SMS delivery, call quality, and compliance.
- Troubleshooting SMS Delivery
- SMS still coming from old Twilio number when I got a new one?
- Error : The From phone number is not a valid, SMS-capable phone number.
- Twilio Error 21610 "The message from/to pair violates a blacklist rule" when sending SMS
- Understanding Common SMS Delivery Errors
- How to Prevent SMS Filtering by Carriers: Error 30007
- Twilio Error 21610 "The message from/to pair violates a blacklist rule" when sending SMS
- Understanding Common SMS Delivery Errors
- SMS Restriction History
Frequently Asked Questions
Q: Can I still use Twilio with HighLevel?
Yes, Twilio remains supported. However, LC-Phone is the default and recommended option for ease of use and better integration.
Q: Is LC-Phone more affordable than Twilio?
In most cases, yes. LC - Phone offers a lower overall cost through internal billing efficiencies and optimized delivery strategies.
Q: Do I need to manually configure anything to get started?
No configuration is necessary. Simply activate LC - Phone in your settings, and it starts working immediately.
Q: What about my existing Twilio setup?
You can migrate from Twilio to LC-Phone at any time. Reach out to support for assistance with the transition.
Q: Can I monitor errors and delivery issues?
Yes, LC - Phone provides real-time monitoring and alerts for message failures, compliance issues, and system errors.
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