LC - Phone eliminates the need for using a third-party telephony provider in order to send/receive an SMS/call in the CRM. 


With LC - Phone, sending & receiving SMS/Calls in the CRM works right out of the box!



Covered in this article:



What is LC - Phone?

LC - Phone acts as a Telephony service provider, which has Incredible Deliverability, Error Monitoring, and Better Compliance and is much more affordable when compared to any of the Telephony service providers.


Why was this feature built?

We have developed a Phone ISV product (aka  LC - Phone System) to stop the need for agencies to signup for Twilio and integrate it into the CRM.


In the past, when an agency signed up for the CRM, they had to sign up for Twilio and integrate it into the CRM. Managing this requires relatively advanced knowledge and not all agencies are comfortable doing it themselves. Like any other SaaS platform, the ideal solution is to have SMS/ Call work out of the box because that's how users expect a matured SaaS platform to work.
Historically, configuring Twilio has been a major challenge for new Agencies when it comes to getting up and running. With LC - Phone, sending & receiving SMS/calls will work right out of the box.


Why switch to LC - Phone System?

  • Out of the box with one click quickstart. Read More.
  • Increased security with Ramp ups and real-time error monitoring. Read More. 
  • Increase delivery rate with in-app features[Opt-out and SenderID addition, DND based on Error rates] Read More.
  • Better Cost with real-time billing[Quick realization of money]. 

  • Reduces friction to manage different platforms, most of the features are available in-app.


LC - Phone Pricing

Pricing is exactly the same as Twilio with a 10% discount on select categories. As there are a lot of product categories, you can find the major categories' pricing here.


Instead of paying Twilio, agencies will be charged using the payment method in the agency Billing tab.

The charges are outlined in the agency settings. You will be able to download the transaction logs from the agency settings page to analyze further:

You can go to Agency settings -> billing tab to look at your overall Twilio usage

 

You can also see detailed transactions by clicking on the See Details > link

 


On this screen, you will see usage from all of your locations combined. You can use the export button for internal audits. Learn more about How do I analyze my Agency's Spend on LC Communications?


For each location's usage, once you are in the location Settings, go to Phone numbers > Usage Summary



 


How Does This Impact Affiliates?

LC - Phone eliminates one of the two major hurdles to getting up and running with the CRM, which means your new affiliates will be much more likely to find success and stick. Next up, LC - Email.


FAQ

How do I migrate my agency and sub-accounts over to LC - Phone?

Follow the simple steps to move to  LC - Phone System.


Will Telehony rebilling work with LC - Phone System?

Absolutely! All agencies on the Pro Plan will continue to have the ability to re-bill telephony usage while using LC - Phone or a connected third-party telephony system. With the lower cost of LC - Phone System, there's even more margin for your agency!


My Clients require regulatory bundle verification, will it be available inside LC Phone?

We support regulatory bundles, learn more here.


In which countries are ISV available?

Twilio ISV /  LC - Phone system is available for all countries. We support regulatory bundles, learn more here.


Can we use our own Twilio for some locations and LC phones for other locations in our agency?

Yes, you can keep some locations in your own Twilio account. The existing sub-accounts will not be moved when the agency switched to LC Phone. Existing sub-accounts using your own Twilio can be migrated later. You can always reach out to support if you want to disable LC phone for a sub-account as well.

  


What are the costs of ISV -vs- Twilio?

 LC - Phone system costs should be the same as Twilio, learn more here.


Do you support SHAKN/STIR registrations?

We do not support SHAKN/STIR registrations at the moment but we plan on supporting this by Q1'23.



Do you support CNAM registrations?

We do not support CNAM registrations as of now, but we plan to support them by Q1'23.


Is Twilio number validation still available for ISV?

Yes, Go to the subaccount settings -> Business Info -> General


Do you support IVR/studio flow if we move to Lead Connector?

We do not support IVR or any custom flows builtin within Twilio Studio. Please vote for this on the idea list here




How to Migrate an Agency and Sub-Account to LC - Phone?

Regulatory Bundle and Address Creation for Sub-Accounts

Toll-Free Number Registration for LC - Phone (US/Canada)

LC - Phone Messaging Policy

LC - Phone Pricing Structure