Some HighLevel AI features have free access and no longer use AI credits. To keep performance stable for all users, fair-usage protections may apply. If a user reaches the daily limit, access resets in 24 hours.

This article lists pricing by product. Always use the product-specific section below before you quote pricing or rebilling details.

TABLE OF CONTENTS

• AI Employee Unlimited Plan
• Conversation AI Pricing (Pay-Per-Use)
• Voice AI Pricing (Pay-Per-Use)
  • External Voice AI Models
  • Voice AI (LevelUp Promo Pricing)
• LevelUp Promotional Pricing
  • Conversation AI - LevelUp Promo Pricing
  • Voice AI - LevelUp Promo Pricing
• Agent Studio Pricing
  • Agent Response Generation
  • External APIs
  • Multimodal and Specialized Models
• Workflow AI Pricing
  • Workflow - Actions
  • Workflow - Builder
  • Workflow - External Models
• Funnel & Website AI
• Content AI Pricing
• Reviews AI Pricing
• AI Studio Pricing

AI Employee Unlimited Plan

On the Unlimited subscription, users will  enjoy unmetered usage of the AI Employee features for only $97/month! The AI Employee Plus features are not included in the Unlimited subscription and will continue to be pay-per-use.

Fair Use Policy: Your use of Employee AI is subject to HighLevel's Terms of Service, including Excessive Use Restrictions. If HighLevel determines in its sole discretion that your usage is excessive, abusive, or negatively impacts our platform, we reserve the right to throttle, limit, require service upgrades, or terminate your access with or without notice.

AI Employee includes:

• Voice AI (Inbound)
• Conversation AI
• Reviews AI
• Content AI
• Ask AI

AI Employee Plus includes:

• Agent Studio
• Voice AI Widget
• Voice AI Outbound

So AI Employee Unlimited covers use of Voice AI ( via inbound phone calls), Conversation AI, Reviews AI, Content AI, and Ask AI. It does not cover use of Agent Studio, or use of Voice AI through the website voice chat widget, or via outbound phone calls. Unlimited coverage is subject to the Fair Use Policy.

Note that Phone System charges still apply to all phone calls, they are still pay-per-use even when using Voice AI (Inbound) under the AI Employee Unlimited subscription.

Conversation AI Pricing (Pay-Per-Use)

Conversation AI pricing is transitioning to token-based, with model token usage at API pricing. This change ensures you pay exactly for the tokens you use.

Voice AI Pricing (Pay-Per-Use)

Voice AI pricing has a few parts. The voice engine converts text-to-speech and speech-to-text. The LLM/model reasons about an input prompt and produces an output.

• Voice engine: $0.06 per minute
• LLM usage: 
  • the total tokens used during the call
  • your selected model’s rate per 1M tokens

Total Voice AI cost per call = (call duration in minutes × $0.06) + (total call tokens ÷ 1,000,000 × selected model price).

Phone calls are usually framed as cost per minute, so you can model voice AI like this:

Average cost per minute = $0.06 + (average tokens per minute ÷ 1,000,000 × selected model price)

Total call cost = average cost per minute × minutes

Two calls with the same duration can cost different amounts. The voice engine portion is driven by time, while the LLM portion is driven by token usage and the model you choose. What usually increases the price:

• longer call duration
• larger prompts or more retrieved context
• more turns in the conversation
• faster or denser speech, which can increase tokens per minute
• higher-cost models

A quick “What are your hours?” call is usually low time and low token usage. A long questionnaire with branching logic can be expensive even when each question is short, because the prompt, conversation history, and repeated model turns all add up. The final cost of a long but simple call may be driven more by time, while the cost of a short but complex call may be driven more by tokens.

Current, across all Voice AI usage in GHL, the average cost is about $0.163/minute

External Voice AI Models

If you choose to use an external AI model such as Google's Genimi, OpenAI's ChatGPT, or Anthropic's Claude, to power your HighLevel Voice AI, the pricing of the models are as follow:

Workflow AI Builder and Generate with AI do not use AI credits. These features are free to use, subject to fair-usage protections. If a user reaches the daily limit, access resets in 24 hour

AI Studio Pricing

AI Studio is currently free and pricing is expected to evolve over time.

We want as many people as possible to experience the power of AI Studio so we don't have immediate plans to charge for its use. In the future, we may have a cap on usage wherein overages would be charged at a reasonable token price.