PipeLine Pro: The Ultimate Getting Started Playbook for Plumbing Businesses

Modified on: Thu, 10 Apr, 2025 at 6:37 AM

5 Power Moves to Attract Clients, Accelerate Payments & Grow Your Plumbing Business Fast!

TABLE OF CONTENTS

Why This Playbook Matters
What You’ll Learn
Step 1: Dominate Google & Local Plumbing Search
Step 2: Automate Lead Follow-ups & Win More Plumbing Jobs
Step 3: Automate Reviews & Build a Reputation That Generates Leads
Step 4: Run High-ROI Plumbing Ads (No Guesswork)
Step 5: Post Regularly & Dominate Social Media
Final Thoughts: Fast-Track to More Plumbing Customers & Higher Profits

Why This Playbook Matters

You're a master plumber—fixing leaks, unclogging drains, installing fixtures—but how do you consistently attract customers who urgently need your services?

Most plumbing companies rely heavily on word-of-mouth or costly referrals.

But the reality?

✅ 88% of plumbing customers search online before calling.
✅ 75% of plumbing leads go to the plumber who responds first.
✅ Repeat plumbing jobs & loyal customers are your most profitable asset.

❌ If you’re not found, not responding quickly, or failing to manage leads efficiently—you’re letting money flow down the drain.

This Getting Started Playbook shows you the top 5 ways to set up HighLevel to start attracting more plumbing customers immediately, securing repeat business, and automating the entire process.

Grow Your Plumbing Business - Sign Up with HighLevel Today!

What You’ll Learn

✅ 5 proven methods to quickly attract new plumbing leads and turn them into repeat customers.
✅ How to rank on Google, collect reviews, and dominate local plumbing searches.
✅ Automate lead follow-ups, scheduling, invoicing, and payments.
✅ Simplify daily plumbing operations using HighLevel, so you focus only on plumbing work, not paperwork.

Step 1: Dominate Google & Local Plumbing Search

Why It Matters?

82% of plumbing customers book from the first page of Google.
Plumbers with 50+ reviews get 3X more calls.

Real Plumbing Use Case Example:

Pain: Homeowners urgently search "emergency plumber near me" during pipe bursts, leaks, or flooding.
Solution: Your business ranks first, capturing these urgent calls.

First Actions:

✅ Claim your Google Business Profile (GBP) immediately. Without it, you’re invisible.

How to Set Up Google Business Profile

✅ List All Service Areas Clearly: Every neighborhood, zip code, city you serve—boost local rankings.

✅ Use Call Tracking Numbers from HighLevel—track exactly where your plumbing leads come from.

How to Set Up a Call Tracking Number

✅ Automate Google Reviews: Automatically request reviews after plumbing jobs to rapidly boost rankings.

How to Automate Google Reviews

✅ Post Weekly Google Updates (HighLevel automates this!)—Stay on top of search results.

How to Optimize Your Google Business Profile

Example Google Post:
"Just solved another emergency pipe burst in [City Name]! Need immediate help? Our plumbers arrive in 30 mins. Call Now!"

Step 2: Automate Lead Follow-ups & Win More Plumbing Jobs

Why It Matters?

Plumbing leads go cold after 5 mins without response.
Automated follow-ups increase plumbing bookings by 50%.

Real Plumbing Use Case Example:

Pain: Customers quickly call another plumber if you don’t respond instantly to a quote request.
Solution: Automated instant text-back to missed calls and inquiries.

First Actions:

✅ Set up a Chat Widget on your plumbing website—let customers instantly message you.

✅ Activate Missed Call Text-back—HighLevel automatically texts missed callers immediately.

Setting up Missed Call Text Back

✅ Enable instant appointment scheduling via Booking Links—let customers book instantly without delays.

Setting Up Recurring Follow Ups

✅ Use AI-powered responses to immediately answer common plumbing questions and schedule jobs automatically.

How to Set Up Ai-Powered Cleaning Jobs Follow-Ups
How to Set Up Voice AI Agent

How to Set Up Conversation AI Agent

Example Follow-Up SMS:
"Hi [Name], thanks for contacting [Plumbing Business]! Need emergency plumbing or scheduling an appointment? Book instantly here: [Link]"

Step 3: Automate Reviews & Build a Reputation That Generates Leads

Why It Matters?

Businesses with 100+ plumbing reviews rank 270% higher.
91% trust plumbing reviews as much as friend referrals.

Real Plumbing Use Case Example:

Pain: Bad online reviews scare customers away instantly.
Solution: Instant negative review alerts & automated responses that preserve your reputation.

First Actions:

✅ Activate automatic review requests via SMS/Email immediately after plumbing job completion.

✅ Direct customers to Google & Facebook for quick, high-impact reviews.

✅ Automatically alert your team to negative reviews to respond instantly and fix issues before damage is done.

✅ Showcase reviews prominently on your plumbing website & social media to build trust instantly.

How to Automate Reviews & Reputation Management

Example Review Request:
"[Customer Name], thanks for trusting [Plumbing Business]! If we stopped your leak, we'd love a quick review here: [Review Link]"

Step 4: Run High-ROI Plumbing Ads (No Guesswork)

Why It Matters?

70% of homeowners click ads when facing urgent plumbing issues.
Small ad spends ($15/day) can consistently bring in profitable jobs.

Real Plumbing Use Case Example:

Pain: No visibility during high-demand seasons (cold snaps, heavy rains, holiday emergencies).
Solution: Instantly visible ads when plumbing services are most urgently needed.

First Actions:

✅ Launch Google Local Service Ads (LSA)—only pay for valid plumbing leads.

How to Run Google LSA
How To Integrate LSA with HighLevel

✅ Use targeted Facebook Lead Ads—capture residential & commercial plumbing leads locally.

How to Run Facebook Ads from HighLevel

✅ Enable Retargeting Ads—reach prospects who visited your site but didn’t book yet.

Setting Up Call Tracking Number Pool

✅ Utilize Call Tracking Numbers—track exactly which plumbing ads generate the most profitable leads.

How to Run Cleaning and Maintenance Ads That Converts

Example Plumbing Ad:
"Emergency Pipe Leak? We arrive in under an hour. Call [Number] now & get 10% off your first plumbing service!"

Why It Matters?

78% of homeowners check social media before booking plumbing services.
Consistent posting builds trust and generates recurring plumbing jobs.

Real Plumbing Use Case Example:

Pain: Competitors stealing leads because you're inactive online.
Solution: Regular, automated social media updates keep your plumbing business top-of-mind.

First Actions:

✅ Post weekly on Facebook & Instagram—Before/after plumbing fixes, job-site videos & plumbing tips.

✅ Automate weekly updates on Google Business Profile—boost local plumbing search visibility.

✅ Send regular plumbing tips & maintenance guides via email newsletters—increase repeat business.

How to Create a Blog for HVAC
How to Set Up RSS Feed for Blogs
How to Set Up RSS Email Campaign

✅ Use HighLevel’s social media planner to automate posting—zero extra effort required.

How to Analyze the Social Media & Content Strategy That Works

Example Social Post:
"Don’t let hidden leaks damage your home. Our leak-detection specialists found & fixed 50 leaks last month alone! Book your inspection today: [Link]"

Final Thoughts: Fast-Track to More Plumbing Customers & Higher Profits

This 5-step plumbing playbook gets you clients fast and ensures steady recurring revenue:

✅ Dominate Google search
✅ Instantly automate plumbing lead capture & follow-ups
✅ Quickly build a stellar reputation
✅ Run affordable, effective ads
✅ Stay consistently active online without effort