Flooded with Work: The Plumber’s Guide to Dominating Google Search

Rank Higher, Get More Calls, and Keep Your Schedule Fully Booked

TABLE OF CONTENTS

• Step 1: Optimize Your Google Business Profile (GBP) for Local Search
• Step 2: Optimize Your Website for Local SEO
• Step 3: Get High-Quality Local Backlinks (Google Loves These!)
• Step 4: Track Your Progress & Improve
• Final Thoughts: Get More Jobs by Ranking Higher on Google

Are You Losing Jobs to Competitors?

You’re an expert at fixing leaks, unclogging drains, and installing plumbing systems, but when homeowners and businesses need a plumber, are they calling you or your competitors?

Here’s the reality:
✅ 86% of people search for a plumber online before making a call.
✅ 75% of searchers never scroll past the first page of Google.
✅ Plumbers with 50+ Google reviews get 300% more inquiries than those without.

If your plumbing business isn’t ranking at the top of Google, you’re losing jobs—even if you’re the best plumber in town.

What If Your Phone Rang Nonstop With New Jobs?

Imagine a system that automatically brings in customers, books jobs while you’re out working, and ranks your business at the top of local search results.

This playbook will help you:
✅ Rank higher on Google & generate more plumbing leads.
✅ Turn your website into a 24/7 lead-generating machine.
✅ Use AI & automation to capture and follow up with leads instantly.
✅ Track every call & booking so you know exactly what’s working.
✅ Run high-converting ads (once you’ve maximized organic leads!).

You need a HighLevel Account before we can get started - Sign Up Here!

Step 1: Optimize Your Google Business Profile (GBP) for Local Search

Why This Matters?

When someone has a burst pipe or a clogged drain, the first place they go is Google—not their phonebook.

Fact: Plumbers with an optimized Google Business Profile (GBP) get 7X more calls than those without one.

1.1 Claim & Complete Your Google Business Profile

Ensure your business name, address, and phone number (NAP) are accurate and match your website.
Add detailed service areas (e.g., “Emergency Plumbing in Atlanta” or “Commercial Plumbing in Dallas”).

List every service you provide:

• Emergency Leak Repairs
• Drain Cleaning & Hydro Jetting
• Water Heater Installation & Repair
• Sewer Line Inspection

How to add or claim your Business Profile on Google

Complete your Business Profile on Google

1.2 Enable Google Business Messaging & Text-to-Lead

Connect GBP to HighLevel to allow direct text messaging from Google.
Swap your Google phone number with a HighLevel call tracking number to monitor every lead.
Automate instant responses to inquiries using AI chatbots.

How to Purchase a Phone Number

Connect Google Business Profile to HighLevel 

How to chat with customers from your Business Profile

1.3 Automate Google Reviews

Plumbers with 50+ reviews rank 300% higher than those without.
Use HighLevel to automatically send SMS & email review requests after every job.

How to Send Review Requests

Reputation Management - How to Customize the Review Request Messages (SMS/Email)

How to Dispute a Google Review and Check on the Dispute Status

1.4 Post Regularly to Your Google Business Profile

Google favors active businesses—posting weekly keeps you at the top.
Share before-and-after pipe repairs, water heater installations, and drain cleaning results.

How to use Social Posting with Google Business Pages

Step 2: Optimize Your Website for Local SEO

Why This Matters?

73% of mobile searches for plumbers result in a booked job within 24 hours.
A slow or poorly optimized website can cost you thousands of dollars in lost jobs.

Sites Overview

2.1 Build a Fast, Mobile-Friendly Website Using HighLevel

HighLevel websites are built for conversions—fast, responsive, and easy to use.
Add clear contact forms, a 'Call Now' button, and online booking options.

How to Optimize for SEO Meta Data

2.2 Optimize for “Plumber Near Me” Searches

Use location-based keywords throughout your website. Examples:

• Homepage Title: “Emergency Plumber in Miami – 24/7 Fast Service”
• Service Pages: “Drain Cleaning Experts in Houston”
• Footer: List every city and neighborhood you serve.

Getting Started with Chat Widget

How to Install HighLevel's Chat Widget

2.3 Capture More Leads with High-Converting CTAs

Add ‘Call Now’ buttons on every page.
Offer first-time discounts (e.g., “$50 off first leak repair”).

How to create a contact form in HighLevel?

Show Popup on Entering Funnel/Website

How to Create an Exit-Intent Pop-Up in HighLevel

Step 3: Get High-Quality Local Backlinks (Google Loves These!)

Why This Matters?

The #1 ranking factor for plumbers is backlinks from trusted sources.

3.1 Get Listed on Local Directories

Submit your business to Yelp, Angi, HomeAdvisor, and Thumbtack.
Get featured on local chamber of commerce websites.

3.2 Guest Post on Home Improvement & Plumbing Blogs

Write articles like “5 Signs You Need a New Water Heater.”
Backlinks from these sites boost your SEO rankings.

How to Find High-Performing Keywords for Local SEO

How to Set Up Lead Capture Forms That Convert

Step 4: Track Your Progress & Improve

Why This Matters?

 Plumbers that track SEO performance improve visibility 3X faster than those that don’t.

4.1 Use HighLevel’s SEO & Lead Tracking Dashboard

Monitor calls & leads from Google.
Track reviews & engagement on your GBP.
See which pages & keywords drive the most traffic.

 How to Track & Improve SEO Meta Data

Final Thoughts: Get More Jobs by Ranking Higher on Google

By optimizing your Google Business Profile, website, and local SEO strategy, you’ll:
✅ Rank higher on Google and get more plumbing jobs.
✅ Convert more website visitors into customers.
✅ Automate reviews & lead tracking for long-term growth.

Your Next Steps?

✅ Claim & optimize your Google Business Profile.
✅ Set up HighLevel to automate reviews, lead capture, and follow-ups.
✅ Monitor rankings & improve your website speed.
✅ Track leads & bookings in HighLevel’s dashboard.

Start ranking higher today—Sign up with HighLevel and dominate your local market!