PipeLine Profits: The Proven Ads Strategy to Keep Your Plumbing Business Booked Solid

TABLE OF CONTENTS

• Why This Playbook Matters?
• What You'll Learn?
• Step 1: Get Found with Google Ads & Local Services Ads
• Step 2: Run Facebook & Instagram Ads to Target Local Customers
• Step 3: Capture & Convert Every Lead with AI & Automation
• Step 4: Track & Optimize Every Ad for Maximum ROI
• Final Thoughts: More Ads = More Jobs

Why This Playbook Matters?

Most plumbers rely on referrals, HomeAdvisor, or word-of-mouth. But in a digital-first world, that won’t fill your schedule consistently.

Industry Metrics:
✅ 86% of customers search Google before hiring a plumber
✅ 75% of homeowners book with the first plumber who contacts them
✅ Businesses that appear in the top 3 Google results get 2X more calls

If your competitors are running ads and you’re not, you're already losing out—even before a wrench hits the pipe.

This playbook shows you exactly how to build a lead engine through ads—with zero guesswork.

Power Up your marketing today - Get Started with HighLevel

What You'll Learn?

✅ How to dominate Google Local Services Ads (LSA) and get booked first
✅ How to target local homeowners & property managers on Facebook/Instagram
✅ How to set & control your ad budget for ROI
✅ How to track every lead & automate your follow-ups
✅ How to bring back lost leads using retargeting ads
✅ How to do it all with HighLevel—no tech experience needed

Step 1: Get Found with Google Ads & Local Services Ads

Why It Matters?

When a pipe bursts, no one waits. They Google it. Then book fast.
You need to be at the top—or someone else gets that call.

Fact: LSA (Local Services Ads) cost less per job than traditional Google Ads when set up correctly.

1.1 Set Up Google Local Services Ads (LSA)

• Appear at the top for searches like:

  • “Emergency plumber near me”

  • “Drain cleaning services”

  • “Toilet repair urgent”

• Only pay for verified leads

• Get the Google Guaranteed badge to increase trust & conversions (up to 30% higher)

Example:
A plumbing company targeting “24/7 leak repair” saw a 35% conversion rate and $25 CPL via LSA.

How to Set Up Google Local Services Ads

1.2 Run High-Intent Google Search Ads (PPC)

Bid on job-ready keywords like:

• “Plumber open now”

• “Water heater installation in [City]”

• “Sewer inspection specialists”

Pair with HighLevel call tracking to see what works.
Optimize landing pages with CTAs like “Book Emergency Service Now.”

Pro Tip: Start with $30–$50/day. Focus on high-intent keywords first.

How to Set Up Google Ads for Plumbers

1.3 Call Tracking for Google Business

• Use a tracking number on your GBP & website

• Recover lost leads with Missed-Call Text-Back

• Automate follow-up via SMS/Email/WhatsApp

Example:
50% of calls to plumbers go unanswered after hours.
Text-back automation recovers 20–30% of these leads.

How to Create New Ad Campaign

How to Create Carousal Adds

Step 2: Run Facebook & Instagram Ads to Target Local Customers

Why It Matters?

People may not search daily, but when their sink overflows or water heater dies—they need you fast.
Social ads keep you top of mind so they call you first.

Overview about the Ad Manager

Connect Facebook with Ad Manager

2.1 Create High-Converting Facebook Ads

Use:

• Before/After Photos of water damage restoration

• Customer testimonials

• Seasonal Offers (e.g., “Winter Pipe Check – $59 only!”)

Target by:

• Zip codes + radius

• Homeowners 30–65+

• Interests like home improvement, real estate

Example:
✅ Offer: “$50 off Water Heater Installation this week!”
✅ Copy: “Need hot water again? Schedule your install now & save!”

How to Create Facebook Ads for Plumbing

2.2 Use Retargeting Ads

• Show ads to site visitors who didn’t book

• Offer second-chance incentives (10% off if booked today)

• Promote seasonal maintenance (pipe insulation in winter, AC drain line clean-up in summer)

Example:
“Still dealing with a slow drain? Book today & save 10%!”

How to Set Up Retargeting Ads using Custom Audience Segment

2.3 Automate Lead Follow-Ups

All leads sync with HighLevel CRM.
Automate:

• SMS

• Email drip

• AI Chatbot (answer FAQs, schedule jobs)

75% of leads that don’t get followed up in 5 minutes are lost.
Use HighLevel workflows to follow up within seconds.

With the Help of Workflows Automate Your Facebook Lead Follow-Ups

Step 3: Capture & Convert Every Lead with AI & Automation

3.1 Use Chat Widgets on Your Website

• Let visitors text you instead of calling

• Capture leads while you’re on a job

• Convert more traffic with lead magnets like “Free Pipe Inspection”

How to Set Up AI Chat Widgets

3.2 Text-to-Lead Campaigns

✅ “Text PLUMB to 55555 for a free quote!”
✅ Use QR codes on vans, invoices, and door hangers

Automate replies and follow-ups using HighLevel campaigns.

How to Use Text-to-Lead Campaigns for Plumbing

Step 4: Track & Optimize Every Ad for Maximum ROI

4.1 Monitor CPL, CPA, and ROI

• Know your cost per lead, cost per booked job, and customer lifetime value

• Reallocate budget to winning ads

• Pause underperformers

How to Set Up Call Tracking for Plumbing Ads

4.2 A/B Test Everything

• Test images, videos, and copy

• Try new CTAs or discount formats

• Optimize based on CTR & conversion rates

Plumbing companies that test 3 versions of an ad get 2x more conversions than those that don’t.

Final Thoughts: More Ads = More Jobs

With this ad strategy, you’ll:

✅ Dominate Google search results
✅ Target local homeowners before they need you
✅ Convert every lead with automation
✅ Grow your plumbing business on autopilot

Turn your ads into a 24/7 lead engine—Start with HighLevel today!