AI Product Pricing

Modified on: Mon, 1 Jun, 2026 at 9:32 AM

This article explains how HighLevel AI products are priced, which features are included in AI Employee Unlimited, which features are part of AI Employee Growth, how Voice AI costs are calculated, and where agencies can review or rebill AI usage.

Some HighLevel AI features are included with AI Employee, some are free with fair-usage protections, and others are billed on a pay-per-use basis. Always use the product-specific section below before quoting pricing, estimating usage, or setting up rebilling.

Important: Pricing and model availability may change. Third-party model/provider rates may also change based on provider updates, model version, service tier, or HighLevel implementation. If you are quoting pricing externally, confirm the current in-app pricing and billing settings first.

TABLE OF CONTENTS

Plans and Pricing
Product Pricing Details
Billing and Administration
Frequently Asked Questions
Related Articles

Plans and Pricing

HighLevel AI is available under three plans. Choose the plan that fits your sub-account usage and billing preference. All prices are in USD and billed monthly per enabled sub-account.

Feature	Pay-Per-Use	AI Employee Growth	AI Employee Unlimited
Price	Token cost only	$50/month	$97/month
Conversation AI	At token cost	1,000 Agent responses/month	Unlimited
Voice AI (Inbound, Outbound, Widget)	Voice + token cost	100 AI Agent minutes/month	Unlimited
Reviews AI	At token cost	Unlimited	Unlimited
Content AI	At token cost	Unlimited	Unlimited
Voice AI Prompt Optimizer	At token cost	100 minutes/month	Unlimited
Ask AI	At token cost	Usage included	3x usage included
AI Studio	At token cost	Usage included	3x usage included
Funnel AI	Included	Included	Included
Workflow AI	Included	Included	Included
Email AI	Included	Included	Included
Agent Studio	At token cost	At token cost	At token cost

Note: Phone System charges still apply to all phone calls regardless of plan. Text and call charges are billed separately.

Pay-Per-Use

No monthly subscription fee for AI features. Usage is billed at token cost based on the models and actions used. This plan applies to any sub-account that is not on AI Employee Growth or AI Employee Unlimited.

AI Employee Growth Plan

Available for $50/month per enabled sub-account. Includes predictable monthly limits across the AI suite, ideal for scaling teams that want cost visibility without overage surprises.

Included monthly limits:

1,000 Conversation AI Agent responses
100 Voice AI minutes (covers inbound, outbound, and widget usage combined)
Unlimited Reviews AI
Unlimited Content AI
100 Voice AI Prompt Optimizer minutes
Ask AI usage included
AI Studio usage included

Overages: Once a monthly limit is reached, additional usage is automatically billed at pay-per-use rates. Access is not paused or interrupted.

Fair use policy: Unlimited usage is subject to HighLevel's Terms of Service, including excessive-use restrictions. If usage is excessive, abusive, or negatively affects platform performance, HighLevel may throttle, limit, require service upgrades, or terminate access with or without notice

AI Employee Unlimited Plan

Available for $97/month per enabled sub-account. Provides unlimited usage across every AI Agent and copilot, subject to fair use.

Included features:

Unlimited Conversation AI
Unlimited Voice AI (inbound, outbound, and widget)
Unlimited Reviews AI
Unlimited Content AI
Unlimited Voice AI Prompt Optimizer
Ask AI (3x usage included)
AI Studio (3x usage included)

Note: Agent Studio is not included in any subscription plan and remains pay-per-use across all plans.

Product Pricing Details

Each product below shows which plan covers it, any included limits, and the pay-per-use rates that apply when usage exceeds plan limits or when on Pay-Per-Use.

Ask AI

Ask AI is available on all plans. Usage is measured in 5-hour windows. Each plan has its own usage limit within that window. AI Employee Unlimited includes 3x the limit of AI Employee Growth. If a limit is reached, access resets at the end of the 5-hour window. On Pay-Per-Use, Ask AI is billed at cost based on the models and actions used during the session.

Ask AI session cost can vary based on:

Task complexity
Number of user messages
Number of AI turns
Number of actions prepared or completed
Whether approvals are required
Whether visual rendering or image generation is used
Whether external data, web content, or connected platform data is used
Whether the task creates or updates assets inside HighLevel

Use the Ask AI Sessions Pricing Overview article for detailed examples of how different task types affect cost.

Conversation AI

AI Employee Growth: 1,000 Agent responses/month. Overages billed at pay-per-use rates.
AI Employee Unlimited: Unlimited, subject to fair use.
Pay-Per-Use: Token-based billing.

How Conversation AI Cost Is Calculated

Conversation AI pricing is based on token usage. Tokens are small units of text used to measure how much information is sent to the AI model and how much text the AI generates in response.

Conversation AI usage has two parts:

Token type	What it means	Examples
Input tokens	Text sent to the AI model	Customer messages, conversation history, AI instructions, contact details, and knowledge-base content
Output tokens	Text generated by the AI model	AI replies, suggested responses, and generated messages

To estimate Conversation AI cost, calculate the input token cost and output token cost separately, then add them together.

Step	What to calculate	Formula
1	Input token cost	Input tokens ÷ 1,000,000 × input token price
2	Output token cost	Output tokens ÷ 1,000,000 × output token price
3	Total estimated cost	Input token cost + output token cost

Example:

If a conversation uses 100,000 input tokens and 25,000 output tokens on a model priced at $1.25 per 1M input tokens and $10.00 per 1M output tokens, the estimated cost would be $0.375.

Usage type	Tokens used	Rate	Calculation	Cost
Input tokens	100,000	$1.25 / 1M tokens	100,000 ÷ 1,000,000 × $1.25	$0.125
Output tokens	25,000	$10.00 / 1M tokens	25,000 ÷ 1,000,000 × $10.00	$0.25
Total estimated cost	—	—	$0.125 + $0.25	$0.375

Why Two Conversation AI Conversations May Cost Different Amounts

Two Conversation AI conversations can have different costs because pricing is based on token usage.

A conversation with short messages and short AI replies will usually use fewer tokens. A conversation with more back-and-forth messages, longer AI replies, more conversation history, or larger knowledge-base content will usually use more tokens.

Because of this, two conversations using the same AI model can still have different costs depending on how much text is processed and generated.

Conversation AI token rates

Provider	Model	Input price / 1M tokens	Output price / 1M tokens
OpenAI	Chat GPT-5	$1.25	$10.00
OpenAI	Chat GPT-5 Mini	$0.25	$2.00
OpenAI	Chat GPT-4.1	$2.00	$8.00
OpenAI	Chat GPT-4.1 Mini	$0.40	$1.60

Voice AI

AI Employee Growth: 100 AI Agent minutes/month covering inbound, outbound, and widget usage combined. Overages billed at pay-per-use rates.
AI Employee Unlimited: Unlimited, subject to fair use.
Pay-Per-Use: Three-component billing: Voice Engine + TTS + LLM token cost. Phone System charges apply separately.

How Cost is Calculated

Step	What to calculate	Formula
1	Voice Engine cost	Call duration in minutes × Voice Engine rate
2	TTS cost	Call duration in minutes × selected TTS rate
3	LLM token cost	Total call tokens ÷ 1,000,000 × selected LLM model price
4	Total estimated cost	Voice Engine cost + TTS cost + LLM token cost + applicable Phone System charges

Voice AI Cost Formula

Use this formula to estimate the total cost of a pay-per-use Voice AI call:

Total estimated cost = call duration in minutes × (Voice Engine rate + selected TTS rate) + LLM token cost + applicable Phone System charges

Where:

Formula item	Meaning
Call duration	Total length of the Voice AI call or session in minutes
Voice Engine rate	Refer to chart below
Selected TTS rate	The per-minute rate for the selected TTS provider/model
LLM token cost	Cost based on the AI model used and the number of tokens processed
Phone System charges	Separate telephony charges that may apply to phone calls

Example: 10 minute Call using OpenAI TTS

If a Voice AI call lasts 10 minutes and uses OpenAI TTS, the estimated AI voice cost before LLM tokens and Phone System charges would be $0.60 before LLM token usage and Phone System charges.

Cost component	Rate	Calculation	Cost
Voice Engine	$0.045/min	10 × $0.045	$0.45
OpenAI TTS	$0.015/min	10 × $0.015	$0.15
Estimated AI voice cost	—	$0.45 + $0.15	$0.60

Why Two Voice AI Calls May Cost Different Amounts

Two Voice AI calls with the same duration can still have different costs because the final cost depends on more than call length.

Voice AI cost can vary based on the selected TTS provider, selected AI model, token usage, and any applicable Phone System charges. For example, a call using a premium TTS provider or a higher-cost AI model may cost more than another call of the same length.

Calls with more back-and-forth conversation, larger knowledge-base context, or longer AI responses may also use more tokens, which can increase the final cost.

Voice Engine Rate

The Voice Engine rate is the per-minute HighLevel Voice AI processing charge. If you are reviewing historical usage before May 20, 2026, you may see older bundled Voice AI pricing.

Effective date	Voice Engine rate
May 20, 2026 onward	$0.045/min

TTS Provider Rates

TTS, or text-to-speech, is the provider/model cost for generating the AI’s spoken response.

TTS provider	Model	TTS rate	Effective date
OpenAI	TTS	$0.015/min	April 20, 2026
Cartesia	TTS	$0.015/min	April 20, 2026
ElevenLabs	V3	$0.170/min	April 20, 2026
ElevenLabs	V2.5	$0.035/min	May 20, 2026

External Voice AI model pricing

If you choose an external AI model such as Google Gemini, OpenAI GPT, or Anthropic Claude to power HighLevel Voice AI, model usage is billed based on the selected model.

Provider	Model	LLM model price / 1M tokens
Google	Gemini 2.0 Flash	$0.10
Google	Gemini 2.0 Flash Lite	$0.075
Google	Gemini 2.5 Flash	$0.30
Google	Gemini 2.5 Flash Lite	$0.10
OpenAI	GPT-4o Mini	$0.15
OpenAI	GPT-4o	$2.50
OpenAI	GPT-4.1 Nano	$0.10
OpenAI	GPT-4.1 Mini	$0.40
OpenAI	GPT-4.1	$2.00
OpenAI	GPT-5 Nano	$0.05
OpenAI	GPT-5 Mini	$0.25
OpenAI	GPT-5	$1.25
Anthropic	Claude 4.5 Sonnet	$3.00
Anthropic	Claude 4.0 Sonnet	$3.00
Anthropic	Claude 3.7 Sonnet	$3.00
Anthropic	Claude 3.5 Haiku	$0.80

Note: Two Voice AI calls with the same duration can cost different amounts. The TTS provider, AI model, token usage, and Phone System charges all affect the final cost.

Voice AI Prompt Optimizer

AI Employee Growth: 100 minutes/month. After the 100 included minutes are used, additional usage is billed at the applicable Voice AI pay-per-use rate.
AI Employee Unlimited: Unlimited, subject to fair use.
Pay-Per-Use: Billed at the applicable Voice AI rate.

Agent Studio

Important: Agent Studio is not included in any subscription plan. It remains pay-per-use across Pay-Per-Use, AI Employee Growth, and AI Employee Unlimited.

Agent Studio includes multimodal and specialized AI capabilities. Usage is charged based on model token usage, API usage, searches, or content-generation units depending on the feature used.

Agent response generation

Provider	Model	Input price / 1M tokens	Output price / 1M tokens
OpenAI	GPT-5	$1.25	$10.00
OpenAI	GPT-5 Mini	$0.25	$2.00
OpenAI	GPT-5 Nano	$0.05	$0.40
OpenAI	GPT-4.1	$2.00	$8.00
OpenAI	GPT-4.1 Mini	$0.40	$1.60
OpenAI	GPT-4.1 Nano	$0.10	$0.40

External APIs

Feature	Provider	Price
Web Search	Tavily	$0.01/search

Multimodal and specialized models:

All prices are in USD. Third-party model prices are subject to change by the provider and may vary based on model version, quality, modality, or service tier.

Video generation:

Content type	Provider	Model	Price	Unit
Video	Gemini	Veo3 Fast	$0.15	Second of video
Video	Gemini	Veo3	$0.40	Second of video

Image generation:

Content type	Provider	Model	Quality	Size	Price	Unit
Image	OpenAI	DALL-E 3	Standard	1024 × 1024	$0.04	Image output
Image	OpenAI	DALL-E 3	Standard	1024 × 1536 / 1536 × 1024	$0.08	Image output
Image	OpenAI	DALL-E 3	HD	1024 × 1024	$0.08	Image output
Image	OpenAI	DALL-E 3	HD	1024 × 1536 / 1536 × 1024	$0.12	Image output

Text generation:

Content type	Provider	Model	Input price / 1M tokens	Output price / 1M tokens
Text	OpenAI	GPT-4.1	$2.00	$8.00
Text	OpenAI	GPT-5 Mini	$0.25	$2.00

Speech:

Content type	Provider	Model	Price	Unit
Speech	OpenAI LLM	GPT-4o Mini	$0.15	1M text tokens
Speech	OpenAI LLM + TTS	GPT-4o Mini	$0.60	1M text output tokens
Speech	OpenAI TTS	GPT-4o Mini TTS	$12.00	1M audio output tokens

Workflow AI

Workflow AI pricing depends on the action used.

Premium Workflow AI actions

Workflow AI tool/action	Pricing
Decision Maker	$0.01/execution
Intent Detection	$0.01/execution
Summarize Text	$0.01/execution
Translate	$0.01/execution

Free Workflow AI tools

Workflow AI feature	What it does	Pricing
Workflow AI Builder	Lets Workflow AI create workflows from a simple prompt, with multi-language support	Free; limit resets within 24 hours
Generate with AI	Generates AI content for SMS, email, code, and other workflow-related content	Free; limit resets within 24 hours

External AI models in workflows

If you use OpenAI or another external model inside a workflow, such as through a GPT workflow action, external model usage is billed according to the relevant model/API pricing.

Workflow Pro Plan for bulk premium actions

For higher premium-action volume, agencies can use Workflow Pro plans to bulk-purchase premium executions at lower overage rates.

Tier	Monthly price	Included executions/month	Overage rate
Free	$0	100 free lifetime executions	$0.01/execution
Starter	$10/month	10,000	$0.008/execution
Growth	$25/month	30,000	$0.006/execution
Scale	$50/month	65,000	$0.004/execution

Funnel & Website AI

Funnel & Website AI helps users build and edit funnels or websites with prompts.

Feature	Rate limit	Pricing
Build funnels and websites with AI	1,000 prompts/day per sub-account	Free

Content AI

AI Employee Growth: Unlimited, subject to fair use.
AI Employee Unlimited: Unlimited, subject to fair use.
Pay-Per-Use: Billed per image or per 1,000 words.

If Content AI is billed as pay-per-use, the following rates apply:

Content type	Pricing
Image	$0.063/image
Text	$0.0945/1,000 words

Reviews AI

AI Employee Growth: Unlimited, subject to fair use.
AI Employee Unlimited: Unlimited, subject to fair use.
Pay-Per-Use: $0.01 per review.

If Reviews AI is billed as pay-per-use, the following rate applies:

Product	Pricing
Reviews AI	$0.01/review

AI Studio

AI Studio is available on all plans. Usage is measured in 5-hour windows. Each plan has its own usage limit within that window. AI Employee Unlimited includes 3x the limit of AI Employee Growth. If a limit is reached, access resets at the end of the 5-hour window.

Billing and Administration

Rebilling AI Usage to Sub-Accounts

AI usage may be charged to the agency first and then rebilled to sub-accounts when supported by the agency plan and rebilling settings.

AI Employee rebilling can be enabled in Agency settings. Agencies must be on the $497/month plan to rebill AI Employee usage.

Usage-based services are typically funded through the Agency Wallet. Common wallet-funded services include the Phone System, Email System, AI usage, Email Validation, Autocomplete Addresses, and Workflow Premium Features.

Important: For product-specific rebilling behavior, always review the relevant AI product section and confirm the agency’s rebilling settings before quoting client-facing pricing.

How to Review AI Usage and Charges

Agency Admins can review supported AI usage in the AI Suite. The AI Suite is available at the Agency level for Agency Admins. It includes sub-account-level breakdowns, but it is not accessed from individual sub-account pages.

The AI Suite provides an agency-level view of:

AI spend
Token usage
Total transactions
Pay-per-use charges
Product-level usage
Model-level usage
Billing mode
Cost breakdowns
Transaction-level details

Common Billing Terms

Term	Meaning
Pay-per-use	Usage is billed only when a supported AI product generates billable activity.
Token	A unit used to measure AI model input and output. Longer prompts, longer responses, retrieved knowledge, and more conversation turns usually use more tokens.
Input tokens	Text, instructions, context, or knowledge sent to the AI model.
Output tokens	Text generated by the AI model.
Voice Engine	The HighLevel per-minute voice processing charge used in Voice AI pricing.
TTS	Text-to-speech. This is the per-minute voice provider/model cost used when the AI speaks during a call or voice session.
Phone System charges	Separate telephony charges for phone calls. These still apply even when Voice AI Inbound is covered by AI Employee Unlimited.
Fair usage	Usage protections that may throttle, limit, pause, or reset access after a usage threshold is reached.

Frequently Asked Questions

Q: What happens when I hit the monthly limits on AI Employee Growth?

Once a monthly limit is reached — such as 1,000 Conversation AI responses or 100 Voice AI minutes — additional usage is automatically billed at pay-per-use rates. Access is not paused or interrupted.

Q: Does the 100 Voice AI minutes on AI Employee Growth cover inbound, outbound, and widget calls?

Yes. The 100 AI Agent minutes on AI Employee Growth applies across all Voice AI usage types — inbound phone calls, outbound phone calls, and the Voice AI widget. Combined usage counts toward the same monthly limit.

Q: Why can Voice AI still create charges even on a subscription plan?

Subscription plans cover AI usage, but Phone System charges still apply to all phone calls. On AI Employee Growth, Voice Engine, TTS, and LLM token costs also apply once the 100-minute limit is exceeded.

Q: Why do two Voice AI calls with the same duration cost different amounts?

The time-based parts may be similar, but token usage can vary depending on the conversation length, number of turns, prompt size, retrieved context, and selected model.

Q: Where can I see AI usage charges?

Agency Admins can use the AI suite at the Agency level to review supported AI product usage, token usage, transaction counts, pay-per-use charges, and transaction-level details.

Q: Are Workflow AI Builder and Generate with AI billed through AI credits?

No. These features are free with fair-usage protections. If a user reaches the daily limit, access resets within the reset window.

Q: Does Content AI always create pay-per-use charges?

Content AI is included for supported usage on AI Employee Growth and AI Employee Unlimited. On Pay-Per-Use, or when usage exceeds plan limits, Content AI is billed at pay-per-use rates for text and image generation.

Q: Is Agent Studio included in any plan?

No. Agent Studio is pay-per-use across all plans — Pay-Per-Use, AI Employee Growth, and AI Employee Unlimited.