AI Product Pricing Update

Modified on: Tue, 14 Oct, 2025 at 8:22 AM

Effective Date: October 13, 2025

HighLevel is pleased to announce an update to our AI product pricing structure, designed to offer greater flexibility and access to the latest, most advanced AI models in the market. This update introduces new consumption-based pricing for our AI Products, leveraging the power and cost-efficiency of cutting-edge models like Gemini, Claude and GPT.

TABLE OF CONTENTS

AI Employee Unlimited Plan
Conversation AI Pricing (Pay-Per-Use)
Voice AI Pricing (Pay-Per-Use)
- External Voice AI Models
- Voice AI (LevelUp Promo Pricing)
LevelUp Promotional Pricing
- Conversation AI - LevelUp Promo Pricing
- Voice AI - LevelUp Promo Pricing
Agent Studio Pricing
Workflow AI Pricing
Funnel & Website AI
Content AI Pricing
Reviews AI Pricing

AI Employee Unlimited Plan

Users will continue to enjoy unlimited usage of the core AI Employee features for only $97/month!

Fair Use Policy: Your use of Employee AI is subject to HighLevel's Terms of Service, including Excessive Use Restrictions. If HighLevel determines in its sole discretion that your usage is excessive, abusive, or negatively impacts our platform, we reserve the right to throttle, limit, require service upgrades, or terminate your access with or without notice.

Please Note: The Agent Studio, Voice AI Widget, and Voice AI Outbound services are not covered by the Unlimited plan. Usage of these services will be charged under the Pay-Per-Use plan described below.

Conversation AI Pricing (Pay-Per-Use)

Conversation AI pricing is transitioning to token-based, with model token usage at API pricing. This change ensures you pay exactly for the tokens you use.

Provider	Model	Input Price / 1M Tokens	Output Price / 1M Tokens
Google	Gemini 2.5 Pro	$1.25 (for ≤ 200k tokens)	$10.00 (for ≤ 200k tokens)
Google	Gemini 2.5 Flash	$0.3 (Text/Image/Video)	$2.50
Anthropic	Claude 4 Sonnet	$3.00	$15.00
Anthropic	Claude 3.5 Haiku	$0.80	$4.00
OpenAI	GPT-4.1	$2.00	$8.00

Voice AI Pricing (Pay-Per-Use)

Voice AI pricing is transitioning to fixed voice engine charges plus model token usage at API pricing. This change ensures you pay exactly for the tokens you use.

Component	Rate
Voice engine	$0.06 / minute
LLM Usage	Token Usage at API Pricing
Total cost per minute (approx)	= Voice engine + LLM Usage

External Voice AI Models

If you choose to use an external AI model such as Google's Genimi, OpenAI's ChatGPT, or Anthropic's Claude, to power your HighLevel Voice AI, the pricing of the models are as follow:

Provider	Model	Price of LLM Model/1M Tokens
Google	Gemini 2.0 Flash	$0.10
Google	Gemini 2.0 Flash Lite	$0.075
Google	Gemini 2.5 Flash	$0.30
Google	Gemini 2.5 Flash Lite	$0.10
OpenAI	GPT 4o Mini	$0.15
OpenAI	GPT 4o	$2.50
OpenAI	GPT 4.1 Nano	$0.10
OpenAI	GPT 4.1 Mini	$0.40
OpenAI	GPT 4.1	$2.00
OpenAI	GPT 5 Nano	$0.05
OpenAI	GPT 5 Mini	$0.25
OpenAI	GPT 5	$1.25
Anthropic	Claude 4.5 Sonnet	$3
Anthropic	Claude 4.0 Sonnet	$3
Anthropic	Claude 3.7 Sonnet	$3
Anthropic	Claude 3.5 Haiku	$0.80

LevelUp Promotional Pricing

In light of HighLevel's yearly customer appreciation event, LevelUp, we are giving customers a special pricing on Conversation AI and Voice AI until December 31st 2025!

Agent Type	Model Supported	General Pricing	Promo Pricing
Prompt based bot	GPT 4.1 Claude 4 Sonnet Claude 3.5 Haiku Gemini 2.5 Pro Gemini 2.5 Flash	Token usage at API Pricing	Max price $0.02/msg
Flow Builder	GPT 4.1	Token usage at API Pricing	Free
Form builder	GPT 4.1	Token usage at API Pricing	Max price $0.02/msg

LLM	Voice Engine	LLM Prices
Outbound Calls	Waived*	Token usage at API Pricing
Voice Widget	Waived*	Token usage at API Pricing
Inbound Calls	$0.06	Token usage at API Pricing

Agent Studio Pricing

Agent Studio, which include multimodal and specialized AI capabilities, will be charged at model token usage at API Pricing.

Agent Response Generation

Provider	Model	Input Price / M Tokens	Output Price / M Tokens
OpenAI	GPT-5	$1.25	$10.00
OpenAI	GPT-5 Mini	$0.25	$2.00
OpenAI	GPT-5 Nano	$0.05	$0.40
OpenAI	GPT-4.1	$2.00	$8.00
OpenAI	GPT-4.1 Mini	$0.40	$1.60
OpenAI	GPT-4.1 Nano	$0.10	$0.40

External APIs

Feature	Provider	Price
Web Search	Tavily	$0.01/search

Multimodal and Specialized Models

** All prices are in USD. Prices for third-party models are subject to change by the respective provider (Google, Anthropic, OpenAI)

Content Type	Provider	Model	Quality	Size	Price/Unit	Unit
Video	Gemini	Veo3 Fast		-	$0.15	Second of Video
	Gemini	Veo3			$0.40	Second of Video
Image	OpenAI	DALL-E 3	Standard	1024 x 1024	$0.04	Image Output
Image	OpenAI	DALL-E 3	Standard	1024 x 1536 / 1536 x 1024	$0.08	Image Output
			HD	1024 x 1024	$0.08	Image Output
			HD	1024 x 1536 / 1536 x 1024	$0.12	Image Output
Text	OpenAI	gpt4.1		-	$2.00	1M Tokens Input
				-	$8.00	1M Tokens Output
Text	OpenAI	gpt5 mini		-	$0.25	1M Tokens Input
				-	$2.00	1M Tokens Output
Speech	OpenAI LLM	gpt-4o-mini		-	$0.15	1M Token (Text)
LLM+TTS	OpenAI LLM	gpt-4o-mini		-	$0.60	1M Token (Text Output)
LLM+TTS	OpenAI TTS	gpt-4o-mini-tts		-	$12.00	1M Token (Audio Output)

Workflow AI Pricing

**Refer to Workflow Pro Plans for bulk purchase of premium actions at a cheaper price

Workflow AI	Tools/Actions	Pricing
Actions	Decision Maker	$0.01/execution
	Intent Detection	$0.01/execution
	Summarize Text	$0.01/execution
	Translate	$0.01/execution
Builder	Let Workflow AI create Workflows for you (Multi-language Support) with a simple prompt.	FREE
External Models	Use OpenAI inside of a workflow using the GPT workflow action.	Refer to OpenAI for API Price

Funnel & Website AI

Funnel & Website AI allows building and editing funnels/websites with the help of prompts.

Funnel AI

Rate Limit

Pricing

Build Funnels & Websites with AI

1000 prompts per day

(per sub-account)

FREE

Content AI Pricing

Content Type	Pricing
Image	$0.063/Image
Text	$0.0945/1000 Words

Reviews AI Pricing

	Pricing
Reviews AI	$0.01 / review