This article walks you through how to purchase a phone number within a HighLevel sub-account, enabling SMS and voice functionality for outreach, communication and campaigns.

IMPORTANT: Some countries may not have local numbers, toll-free numbers, or both available. In such cases, you can refer to How to request a number that is not available. 

Alternatively, please contact our Support team for assistance.

Note: If porting in an existing number, please see: Porting Options: US In-App vs International Manual Process

TABLE OF CONTENTS

• Overview of Purchasing a Phone Number in HighLevel
• Key Benefits of Purchasing a Phone Number
• Before You Purchase a Phone Number
• What If I Can't Complete the Purchase?
• Coverage & Availability

• How to Purchase a Phone Number

• After Purchasing Your Phone Number
  

• Regulatory Requirements for International Phone Numbers

• Can't Find a Number with Your Desired Area Code?

• Frequently Asked Questions

• Related Articles

Overview of Purchasing a Phone Number in HighLevel

Purchasing a phone number in HighLevel enables you to send/receive calls and SMS directly through the platform. Each sub-account manages its own numbers. This is essential for tracking leads, configuring call behavior, and integrating communication workflows.

Note: Phone numbers are sub-account-specific, not shared across the agency.

Key Benefits of Purchasing a Phone Number

• 2-Way Communication: Enables inbound/outbound SMS & voice
  
  
• Local or Toll-Free Presence: Builds brand trust and professional appearance
  
  
• Integration: Connects directly to campaigns, pipelines, users, and workflows
  
  
• Avoid Personal Numbers: Keeps business and personal calls/messages separate
  
  
• Supports Automation: Powers workflows, voicemail, call routing and call tracking

Before You Purchase a Phone Number

Before purchasing a number, keep the following requirements in mind:

• Number availability varies: Available countries, number types, capabilities, and area codes depend on provider inventory and local regulations.
  
  

• Identity verification may be required: If you're purchasing a +1 phone number in an LC Phone-managed sub-account that hasn't completed identity verification, you may be prompted to complete Persona verification using a government-issued ID and live selfie.
  
  

• International numbers may require regulatory information: Many countries outside the United States and Canada require an approved Regulatory Bundle or Address before a number can be purchased.
  
  

• Phone numbers have recurring costs: Purchased phone numbers have a monthly rental fee. The applicable rate varies based on the country and number type.
  
  

• Existing numbers have different processes: If you already own a phone number, you may need to port or import it instead of purchasing a new number.

Tip: Completing any required identity or regulatory verification before purchasing can help prevent delays during setup.

What If I Can't Complete the Purchase?

If you find a phone number but cannot successfully purchase it:

1. Check whether HighLevel is asking you to complete identity verification.
   
   

2. For international numbers, verify that any required Regulatory Bundle or Address has been created and approved.
   
   

3. Confirm that you're attempting to purchase the number from the correct sub-account.
   
   

4. Try searching again in case the selected number is no longer available.
   
   

5. If the issue continues, contact HighLevel Support with the affected sub-account and details of the error you're receiving.
   
   

If no numbers appear in your search results at all, broaden your filters, try a nearby area code or another number type, or follow How to Request a Number That's Not Available.

Coverage & Availability

HighLevel has coverage parity with Twilio for supported number types. If you see no results, this reflects provider unavailability for the selected filters (country, type, capabilities). Availability continues to depend on provider inventory and local regulations.

To see a full list of supported countries from Twilio, Click here.

How to Purchase a Phone Number

Step 1: Open Phone Number Settings

In your sub-account, go to Settings (bottom-left) then select Phone Systems.

Note: If you’re purchasing a +1 phone number in an LC Phone–managed sub-account and the sub-account has not completed identity verification yet, you may be prompted to verify via Persona (government-issued ID + live selfie). Verification is typically one-time per sub-account.

Step 2: Add New Number

Click + Add Number (top-right) then from the drop-down, select Add Phone Number.

Step 3: Select Country and Set Filters

Select a Country from the dropdown. Then click Filters to refine results further on the basis of:

• Digit or Phrases and match it with (first, last or any) part of the number.
  
  
• Capabilities (SMS, MMS, Voice)
  
  
• Number Type (Local or Toll Free)

Step 4: Choose a Number

Review the number choices in the list. If you don’t like the options, click Refresh Results to see more options.

Step 5: Complete Purchase

Select the desired number then click Proceed to Buy to complete the transaction.

After Purchasing Your Phone Number

After completing the purchase, verify that the new number has been successfully added to your sub-account.

1. Go to Settings → Phone Systems.
   
   

2. Confirm that the newly purchased number appears in your phone number list.
   
   
   
   

3. Open the number's configuration to review its settings.
   
   

4. Configure the appropriate call routing, forwarding, voicemail, or user assignment based on how you intend to use the number.
   
   

5. Make a test call to the new number from a different phone.
   
   

6. If you'll use the number for messaging, confirm that any applicable registration or verification requirements have been completed before relying on it for SMS.
   
   

Important: Purchasing the number makes it available in your sub-account, but additional configuration or registration may be required depending on how you plan to use it.

Regulatory Requirements for International Phone Numbers

A Regulatory Bundle or Address is required when purchasing phone numbers in most countries outside the USA and Canada.

You need to add the required regulatory bundle. You can refer to our guide for detailed instructions here: Regulatory Bundle and Address Creation for Sub-Accounts

Can't Find a Number with Your Desired Area Code?

Why This Happens

Workarounds and Solutions

1. Try Nearby Area Codes: Search for nearby or overlay area codes (e.g., if 310 is unavailable, try 424 in Los Angeles).
   
   
2. Use Toll-Free or National Numbers: If local presence isn’t critical, consider a toll-free (e.g., 888, 877) or national number, which often have more availability.
   
   
3. Contact HighLevel Support to request availability or notification

Note: If you don't find any international number to purchase, read this article: How to request a number that is not available

Frequently Asked Questions

Q: Can I purchase multiple phone numbers for the same sub-account?

Yes, you can purchase multiple numbers. This is helpful for managing different departments, services, or geographic regions within the same sub-account.

Q: Do I need a separate number for each user?

Not necessarily. One number can serve multiple users if routed correctly, but for personalized outbound messaging and tracking, dedicated numbers per user are recommended.

Q: What should I do if I can’t find a number with my preferred area code?

If no numbers are available in your preferred area code, try refreshing the results to see new available options. Phone number availability changes frequently. You can also search using broader filters or nearby area codes. If you still don’t see what you need, contact HighLevel Support to request assistance or check on availability for your region.

Q: Will I be charged monthly for purchased phone numbers?

Yes. you will be charged a small monthly rental fee for each number. Rates vary based on the type (local or toll-free) and region.

Q: Can I import a phone number I already own in Twilio?

Yes! You can import existing Twilio numbers. Follow this guide: Import Existing Twilio Numbers into HighLevel

Related Articles

• How to Request a Number That's Not Available
  
  
• How to Assign Twilio Phone Numbers to Users 
  
  
• Phone Number Settings Explained 
  
  
• How to Move Phone Numbers Across Sub-Accounts