AI Product Pricing Update

Modified on: Tue, 31 Mar, 2026 at 5:15 PM

Some HighLevel AI features now have free access and no longer use AI credits.

For these features, users can work without tracking credit consumption. To keep performance stable for all users, fair-usage protections may apply. If a user reaches the daily limit, access resets in 24 hours.

This article lists pricing by product. Always use the product-specific section below before you quote pricing or rebilling details.

TABLE OF CONTENTS

AI Employee Unlimited Plan
Conversation AI Pricing (Pay-Per-Use)
Voice AI Pricing (Pay-Per-Use)
- External Voice AI Models
- Voice AI (LevelUp Promo Pricing)
LevelUp Promotional Pricing
- Conversation AI - LevelUp Promo Pricing
- Voice AI - LevelUp Promo Pricing
Agent Studio Pricing
Workflow AI Pricing
Funnel & Website AI
Content AI Pricing
Reviews AI Pricing

AI Employee Unlimited Plan

Users will continue to enjoy unlimited usage of the core AI Employee features for only $97/month!

Fair Use Policy: Your use of Employee AI is subject to HighLevel's Terms of Service, including Excessive Use Restrictions. If HighLevel determines in its sole discretion that your usage is excessive, abusive, or negatively impacts our platform, we reserve the right to throttle, limit, require service upgrades, or terminate your access with or without notice.

Please Note: The Agent Studio, Voice AI Widget, and Voice AI Outbound services are not covered by the Unlimited plan. Usage of these services will be charged under the Pay-Per-Use plan described below.

Conversation AI Pricing (Pay-Per-Use)

Conversation AI pricing is transitioning to token-based, with model token usage at API pricing. This change ensures you pay exactly for the tokens you use.

Provider	Model	Input Price / 1M Tokens	Output Price / 1M Tokens
OpenAI	Chat GPT-5	$1.25	$10.00
OpenAI	Chat GPT-5 Mini	$0.25	$2.00
OpenAI	Chat GPT-4.1	$2.00	$8.00
OpenAI	Chat GPT-4.1 Mini	$0.40	$1.60

Voice AI Pricing (Pay-Per-Use)

Voice AI pricing is transitioning to fixed voice engine charges plus model token usage at API pricing. This change ensures you pay exactly for the tokens you use.

Component	Rate
Voice engine	$0.06 / minute
LLM Usage	Token Usage at API Pricing
Total cost per minute (approx)	= Voice engine + LLM Usage

External Voice AI Models

If you choose to use an external AI model such as Google's Genimi, OpenAI's ChatGPT, or Anthropic's Claude, to power your HighLevel Voice AI, the pricing of the models are as follow:

Provider	Model	Price of LLM Model/1M Tokens
Google	Gemini 2.0 Flash	$0.10
Google	Gemini 2.0 Flash Lite	$0.075
Google	Gemini 2.5 Flash	$0.30
Google	Gemini 2.5 Flash Lite	$0.10
OpenAI	GPT 4o Mini	$0.15
OpenAI	GPT 4o	$2.50
OpenAI	GPT 4.1 Nano	$0.10
OpenAI	GPT 4.1 Mini	$0.40
OpenAI	GPT 4.1	$2.00
OpenAI	GPT 5 Nano	$0.05
OpenAI	GPT 5 Mini	$0.25
OpenAI	GPT 5	$1.25
Anthropic	Claude 4.5 Sonnet	$3
Anthropic	Claude 4.0 Sonnet	$3
Anthropic	Claude 3.7 Sonnet	$3
Anthropic	Claude 3.5 Haiku	$0.80

Agent Studio Pricing

Agent Studio, which include multimodal and specialized AI capabilities, will be charged at model token usage at API Pricing.

Agent Response Generation

Provider	Model	Input Price / M Tokens	Output Price / M Tokens
OpenAI	GPT-5	$1.25	$10.00
OpenAI	GPT-5 Mini	$0.25	$2.00
OpenAI	GPT-5 Nano	$0.05	$0.40
OpenAI	GPT-4.1	$2.00	$8.00
OpenAI	GPT-4.1 Mini	$0.40	$1.60
OpenAI	GPT-4.1 Nano	$0.10	$0.40

External APIs

Feature	Provider	Price
Web Search	Tavily	$0.01/search

Multimodal and Specialized Models

** All prices are in USD. Prices for third-party models are subject to change by the respective provider (Google, Anthropic, OpenAI)

Content Type	Provider	Model	Quality	Size	Price/Unit	Unit
Video	Gemini	Veo3 Fast		-	$0.15	Second of Video
	Gemini	Veo3			$0.40	Second of Video
Image	OpenAI	DALL-E 3	Standard	1024 x 1024	$0.04	Image Output
Image	OpenAI	DALL-E 3	Standard	1024 x 1536 / 1536 x 1024	$0.08	Image Output
			HD	1024 x 1024	$0.08	Image Output
			HD	1024 x 1536 / 1536 x 1024	$0.12	Image Output
Text	OpenAI	gpt4.1		-	$2.00	1M Tokens Input
				-	$8.00	1M Tokens Output
Text	OpenAI	gpt5 mini		-	$0.25	1M Tokens Input
				-	$2.00	1M Tokens Output
Speech	OpenAI LLM	gpt-4o-mini		-	$0.15	1M Token (Text)
LLM+TTS	OpenAI LLM	gpt-4o-mini		-	$0.60	1M Token (Text Output)
LLM+TTS	OpenAI TTS	gpt-4o-mini-tts		-	$12.00	1M Token (Audio Output)

Workflow AI Pricing

**Refer to Workflow Pro Plans for bulk purchase of premium actions at a cheaper price

Workflow AI	Tools/Actions	Pricing
Actions	Decision Maker	$0.01/execution
	Intent Detection	$0.01/execution
	Summarize Text	$0.01/execution
	Translate	$0.01/execution
Builder	Let Workflow AI create Workflows for you (Multi-language Support) with a simple prompt.	FREE (limit resets within 24hrs)
Generate	Generate with AI (SMS, email, code, etc)	FREE (limit resets within 24hrs)
External Models	Use OpenAI inside of a workflow using the GPT workflow action.	Refer to OpenAI for API Price

Funnel & Website AI

Funnel & Website AI allows building and editing funnels/websites with the help of prompts.

Funnel AI

Rate Limit

Pricing

Build Funnels & Websites with AI

1000 prompts per day

(per sub-account)

FREE

Content AI Pricing

Content Type	Pricing
Image	$0.063/Image
Text	$0.0945/1000 Words

Reviews AI Pricing

	Pricing
Reviews AI	$0.01 / review

Workflow AI Builder and Generate with AI do not use AI credits. These features are free to use, subject to fair-usage protections. If a user reaches the daily limit, access resets in 24 hour