Yes — to use WhatsApp with GoHighLevel (GHL), you need a Meta (Facebook) Business Account in Meta Business Manager.
This is required because WhatsApp Business API used by GHL is managed and verified by Meta.
You don’t need a Facebook Page for messaging itself — but you must have a Meta Business Account (Business Manager) to verify your business and connect your WhatsApp number.
Why a Meta Business Account Is Required
The Meta Business Account (also called Business Manager or Meta Business Suite) is where Meta:
Verifies your business identity
Manages your WhatsApp Business Account (WABA)
Authorizes partners like GHL to send and receive WhatsApp messages through your number
Stores your business information, such as display name, phone number, and policy compliance
Without this setup, your number can’t be approved for the WhatsApp Business API, and GHL won’t be able to connect it.
How to Create a Meta Business Account
Follow these simple steps to create and verify your Meta Business Account:
Step 1: Go to Meta Business Suite
Visit https://business.facebook.com/
Click “Create account” if you don’t have one yet.
Step 2: Enter Your Business Details
You’ll be asked to fill out:
Business name (should match your brand or company name)
Your name
Business email address
Click “Submit” to create the account.
Step 3: Verify Your Email
Meta will send a verification email — click the link in your inbox to confirm your business account.
Step 4: Add Your Business Information
In your Meta Business Settings:
Go to Business Info (bottom-left corner).
Enter your legal business address, website, and phone number.
Save changes.
Step 5: Verify Your Business
Verification may be required for WhatsApp API approval.
To do this:
In Business Settings, go to Security Center.
Click “Start Verification.”
Upload the required business documents (like a registration certificate or utility bill).
Meta’s verification can take from a few hours to a few days.
Step 6: Connect Your WhatsApp Account During GHL Setup
When you start the WhatsApp setup in GHL:
You’ll be prompted to log in with Meta.
Choose your verified Meta Business Account.
Select or create a WhatsApp Business Account (WABA) inside it.
Add your number and complete the verification (SMS or call code).
Once verified, your WhatsApp number will be live inside GoHighLevel!
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