Messaging limits exist to ensure system stability, maintain compliance with carrier regulations, and protect deliverability rates. High-volume messaging, if unchecked, can trigger carrier filtering, account flagging, or even suspension due to spam concerns. By setting reasonable limits, we help safeguard both your business reputation and the overall reliability of the messaging platform.
For agencies on Ramp, all newly created sub-accounts will automatically be provisioned under Ramp. If an agency transitions to Messaging Limits, any sub-accounts created prior to the transition will remain on Ramp, while all newly created sub-accounts will follow the Messaging Limits model. If there is a need to update or change the Ramp status for any previously created sub-account, please contact Support for assistance.
What's New: Segment-Based Limits
- Agencies can now choose to set custom daily/monthly messaging limits on either an SMS basis or a segment basis.
- Previously, this configuration was only available at the number-of-messages level and not at the segments level.
Because long messages are split into multiple segments, controlling limits at the segment level gives you a more accurate ceiling on actual carrier usage — not just the raw count of messages sent.
How Can You Increase Messaging Limits?
Messaging limits control the maximum number of SMS messages that can be sent from your account per day. Adjusting these limits helps agencies manage deliverability, prevent carrier filtering, and scale communications as business needs grow. Limits can be increased either across the entire agency (affecting all sub-accounts) or for individual sub-accounts.
Use this if you want to apply changes to all sub-accounts:
- Go to the Agency Dashboard.
- Navigate to the Phone Integration page.
- Select Account Creation.
- Adjust the Daily Limit based on either number of messages or number of segments.
This sets the ceiling for how many messages can be sent overall.
Use this option if you only want to change the limit for one sub-account:
- Open the desired sub-account.
- Go to the Phone Numbers page.
- Click Advanced Settings.
- Find the Message Limit field.
- Enter the new limit and save.
This overrides the default and applies specifically to the selected sub-account.
Agency Owners and Admins can now increase the limits, subject to the following conditions:
- If an agency has spent at least 3 months on the platform and is not in a trial period, they can update a sub-account's messaging limit.
- In all other cases, agencies can reach out to Support if they want the messaging limit increased.
- If a sub-account is on Ramp, they would need to reach out to Support to move it to Messaging Limits.
Who Has Ownership of Increasing Limits?
Agency Owners and Admins can now increase the limits:
- If an agency has spent at least 3 months on the platform and is not in a trial period, they can update a sub-account's messaging limit.
- In all other cases, agencies can reach out to our Support team if they want the messaging limit to be increased.
Messaging Limit Banner & Email Notification
In case a sub-account hits its sending limit, all users (agency and sub-account) will see a banner on the Phone Numbers page informing them that the account has reached its messaging limit.
An email will also be sent to the configured email addresses when a sub-account has reached the limit.
Limitations on Increasing Messaging Limits
While messaging limits can be increased from either the agency dashboard or the sub-account settings, there are important restrictions and risks to keep in mind.
- Only agency owners and account admins have the authority to increase messaging limits.
- If you need to go beyond the maximum allowed for a location, a support ticket must be raised for review and approval.
- Even if the platform allows a higher limit, your messaging provider (e.g., Twilio) may still enforce their own restrictions.
- Exceeding these thresholds could cause messages to be filtered, delayed, or blocked.
- Rapidly scaling or setting excessively high limits can trigger carrier compliance issues.
- This increases the chance of sub-accounts being flagged or suspended for violating carrier policies or sending practices.
- Higher limits, if not scaled responsibly, can negatively impact message deliverability.
- Carriers may view sudden spikes in volume as spam-like behavior, reducing trust in your numbers.
Scale your limits gradually and in line with actual sending needs. A sudden jump to a very high limit is one of the most common triggers for carrier filtering and sub-account suspension.
Frequently Asked Questions
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