WhatsApp's Bulk Action feature allows users to effortlessly launch large-scale WhatsApp campaigns and gain valuable insights through open and delivery rate tracking

Check out release notes here


How to send Bulk WhatsApp Messages

Step 1: Select all the contacts you wish you send WhatsApp template. 

Note: You can create smartlists and send WhatsApp messages to everyone at once

Step 2: Select the WhatsApp Icon to Bulk Send WhatsApp

Step 3: Select the WhatsApp template you wish to send. Add the action name for referring at a later stage and to check WhatsApp campaign statistics

Please note: Only Approved templates will be visible under "Select WhatsApp templates"

Step 4: Check progress

Step 5: Check campaign statistics

Please note that once the Meta Messaging Limit is breached, remaining WhatsApp messages will not be sent. Make sure that you do not breach the message limit set by Meta on your WhatsApp number when triggering Bulk WhatsApp action. Ensure that the contacts selected are within the 24 hour messaging limit. Learn More


Campaign Statistics Explained


Represents the total number of contacts for which the bulk action was performed


Represents the total number of contacts for which the WhatsApp message is yet to be triggered


This denotes the total count of contacts to whom WhatsApp messages have been sent


Represents the total number of contacts who received the WhatsApp message


Represents the total number of contacts who read the WhatsApp message. 


Represents the total number of contacts where an error was encountered. These could range from the contact not being on WhatsApp to Template being blacklisted or WhatsApp account being blocked on Meta


Represents the total number of contacts which were skipped from the bulk action. These could include when the contacts have DND enabled or contacts have missing phone number


Q: What will happen if my Meta Messaging Limit is breach during an ongoing WhatsApp bulk action

The bulk action will throw an error for contacts for which messaging limit was breached

Q: What is the rate limit for sending WhatsApp bulk messages on GoHighLevel

The WhatsApp messages will be sent at the rate of 1000 messages per hour

Q: What is Meta Messaging Limit

Messaging limits on Meta control the maximum number of new, business-initiated conversations you can start with customers within a 24-hour rolling period.

Q: What happens if my Tier Quota is complete

If your Tier Quota is complete, you will no longer be able to initiate additional business conversations until the quota resets.

Q: How can I check my current messaging limits?

You can check your current messaging limits on Meta by going to WhatsApp Manager > Overview Dashboard > Insights tab.

Q. What is a quality rating, and how does it affect my messaging limit?

Your quality rating reflects how well customers receive your messages over a 7-day period. Factors like user blocks, reports, and reasons for blocking impact this rating. A "Low" quality rating can decrease your messaging limit.

Q How to maintain High Quality Rating

  • Only send messages to users who have opted into receiving messages from your business.
  • Make the messages highly personalized and useful to users. Avoid sending open-ended welcome or introductory messages.
  • Be mindful of messaging frequency; avoid sending customers too many messages a day. Be thoughtful of informational messages, optimizing for content and length.