WhatsApp: Template Level Analytics

Modified on: Tue, 22 Oct, 2024 at 10:19 AM

The new Template-Level Analytics feature for the GoHighLevel WhatsApp integration is a powerful tool that gives businesses detailed insights into the performance of their messaging templates. Previously, users had limited visibility into how their templates were performing, making it difficult to optimize communication strategies. With the introduction of this feature, businesses can now monitor key metrics such as the number of messages sent, delivered, and read for each individual template. This allows businesses to evaluate the effectiveness of their messaging efforts more accurately, ensuring that their communication resonates with their audience.

One of the most impactful aspects of this feature is the ability to track button clicks within templates. For templates that include interactive elements, such as quick replies or URL buttons, the system now records how many times each button is clicked. This enables businesses to gauge customer engagement in real-time and determine which templates are driving the most interaction. Whether the goal is to promote a product, gather customer feedback, or assist with customer service, businesses will now have the data needed to refine their templates and improve conversion rates.

TABLE OF CONTENTS

How to view WhatsApp Template Insights
How to view WhatsApp Template Button Clicks
Statuses and their Meanings:
FAQs

How to view WhatsApp Template Insights

Template analytics describe the number of times a template has been sent, delivered, and read, and the number of times URL buttons or Quick Reply buttons in the template have been clicked.

Step 1: Go to Settings > WhatsApp > Templates

Step 2: Search for the template and click on Reports

Step 3: Click on Deliverability

Step 4: Select Start Date and End Date

How to view WhatsApp Template Button Clicks

Button click analytics are only available for templates categorized as MARKETING or UTILITY

Step 1: Go to Settings > WhatsApp > Templates

Step 2: Search for the template and click on Reports

Step 3: Click on Button Clicks

URL Buttons

URL buttons load the specified URL in the device's default web browser when tapped by the app user. Templates are limited to two URL buttons

WABAs owned by or shared with Meta Business Accounts in the European Union, United Kingdom, or Japan, or that have a business phone number with a country calling code from any of those countries or regions, are not supported

Statuses and their Meanings:

Sent: Messages sent to the recipient (one tick).
Delivered: Messages delivered to the recipient’s device (two ticks).
Read: Messages opened by the recipient (blue tick).

FAQs

What are Quick Reply Buttons

Quick reply buttons are custom text-only buttons that immediately message you with the specified text string when tapped by the app user. A common use case-case is a button that allows your customer to easily opt-out of any marketing messages.

Templates are limited to 10 quick reply buttons. If using quick reply buttons with other buttons, buttons must be organized into two groups: quick reply buttons and non-quick reply buttons. If grouped incorrectly, the API will return an error indicating an invalid combination.

Examples of valid groupings:

Quick Reply, Quick Reply
Quick Reply, Quick Reply, URL, Phone
URL, Phone, Quick Reply, Quick Reply

Examples of invalid groupings:

Quick Reply, URL, Quick Reply
URL, Quick Reply, URL

What is the Template-Level Analytics feature?

The Template-Level Analytics feature provides detailed insights into the performance of individual WhatsApp templates. Businesses can monitor key metrics such as the number of messages sent, delivered, and read, as well as track button clicks for templates that include interactive elements like URL or quick reply buttons.

How can I view WhatsApp template insights?

You can view insights by navigating to Settings > WhatsApp > Templates, then searching for the desired template and clicking on Reports. Under the Deliverability section, you can view metrics like sent, delivered, and read counts for that template.

What type of button click data is available?

Button click analytics are available for templates categorized as either MARKETING or UTILITY. The system tracks how many times users click on interactive buttons like URL buttons or quick reply buttons, providing real-time data on user engagement.

What are Quick Reply buttons?

Quick Reply buttons are custom text-only buttons that automatically send a specified message when clicked by the user. A typical use case is allowing customers to quickly respond, such as opting out of marketing messages. Each template can have up to 10 quick reply buttons, and buttons must be organized into valid groupings (e.g., quick replies must be grouped together).

How many buttons can be included in a template?

Templates are limited to two URL buttons and can have up to 10 quick reply buttons. The buttons need to be grouped correctly—quick reply buttons cannot be mixed in the same group with other button types like URL buttons.

Can I track button clicks for templates used in the European Union, United Kingdom, or Japan?

No, button click analytics are not supported for WhatsApp Business Accounts (WABAs) owned by or shared with Meta Business Accounts in the European Union, United Kingdom, or Japan, or if the business phone number is from one of these regions.

What kind of granularity is available for template analytics?

Template analytics are available with daily granularity. You can select a custom date range to view the performance data for a specific time period, such as daily or weekly, by setting the start and end dates.

Can I track URL button clicks in WhatsApp templates?

Yes, URL button clicks are tracked in the analytics for templates that contain URL buttons. When clicked, the URL button opens the specified link in the user’s default web browser. These templates can have up to two URL buttons.

What are the benefits of using template-level analytics?

Template-level analytics allow businesses to gain actionable insights into the performance of their messages, helping optimize communication strategies. It helps identify which templates are driving engagement, such as which buttons users are interacting with, and provides visibility into the delivery and read rates of messages. This data allows businesses to refine their templates and improve customer engagement and conversion rates.