A2P 10DLC is the messaging standard required for sending SMS/MMS messages to U.S. mobile numbers using local business phone numbers. All businesses using LC Phone must register their brand and campaigns through The Campaign Registry (TCR).

This reference outlines all applicable fees, including registration, vetting, monthly campaign charges, and carrier message rates. All fees are passthrough charges from The Campaign Registry, Twilio, and mobile carriers with no markup from HighLevel.

There are three primary categories of fees involved in A2P 10DLC messaging. These charges are set by The Campaign Registry (TCR), Twilio, and mobile carriers—and are passed through directly via LC Phone with no markup from HighLevel.

All types of fees are required for using local U.S. numbers to send business messages through LC Phone. The sections below provide a full breakdown of each fee type and the associated costs.

When registering for A2P 10DLC, both the brand and campaign must be submitted through the Trust Center. HighLevel presents these as a single, bundled one-time fee at the time of registration.

Monthly campaign fees are billed separately and vary based on campaign use case and volume. If a campaign is rejected and resubmitted, no additional Campaign Vetting Fee is charged for each resubmission.

Additional Campaigns and Resubmissions

The bundled one-time fee is only charged during the initial registration of your brand and first campaign. It does not apply to future campaigns under the same brand.

Monthly campaign fees are recurring charges based on the messaging use case selected during campaign registration. Each campaign type has a monthly rate defined by TCR. Certain use cases may require additional vetting or documentation. Fees may vary based on use case sub-type.

Carrier fees are applied per message segment and vary based on registration status and carrier. These are charged in addition to the LC Phone messaging rates.

In addition to carrier and campaign fees, LC Phone usage is billed at Twilio's base passthrough rates. These include costs for sending and receiving SMS/MMS and voice calls. All rates are by segment and apply to both toll-free and local numbers unless otherwise noted.

Click here for more information on LC Phone Pricing.

• What is A2P 10 DLC: Brand and Campaign Registration
• A2P Campaign Registration: Step by Step Guide and FAQs
• Phone System Pricing & Billing Guide
• Registering Your A2P Brand
• Message throughput (MPS) and Trust Scores for A2P 10DLC in the US