This article walks you through completing A2P Campaign registration in HighLevel. A2P Campaign registration is the second step in the A2P 10DLC registration process after Brand registration.

Before starting, your Brand registration should already be submitted and approved, or you should be continuing directly from the Brand Registration flow.

Once your Brand registration is approved as part of the A2P 10DLC (Application-to-Person 10-Digit Long Code) setup, the next required step is to register a Campaign associated with that Brand. This step is mandatory before you can begin sending A2P messages using 10DLC phone numbers.

An A2P Campaign defines how your business uses SMS messaging. It includes details such as the type of messages you send, who receives your messages, and how contacts opt in to receive messages.

Your Campaign works together with your Brand:

Carriers use Campaign registration to evaluate compliance, messaging intent, and user consent. Accurate Campaign details are critical for approval and long-term message deliverability.

Pricing for A2P 10DLC registration, vetting, monthly Campaign fees, and carrier per-message charges are passthrough via LC Phone with no HighLevel markup. For current fee details, see A2P 10DLC Messaging Fees.

Before completing Campaign registration, make sure your Brand registration has already been submitted and approved, or that you are continuing directly from the Brand Registration flow.

If you have not completed Brand registration yet, start with the appropriate Brand Registration article before continuing with Campaign registration. For step-by-step instructions, see A2P 10DLC Brand Registration.

Campaign approval is handled by carriers and registration partners. HighLevel provides the registration workflow in Trust Center, but approval is based on the accuracy and compliance of the information submitted.

Campaign use case types represent the specific purpose of your SMS or MMS messages. When registering a campaign, you're required to select a use case that accurately describes the nature of your communication—such as customer care, two-factor authentication, or marketing.

Choosing the correct campaign type is essential to meet industry compliance standards, avoid filtering or blocking, and maintain trust with carriers and recipients.

To see a list of use cases, see: A2P 10DLC Campaign Use Cases

There are two ways to access Campaign registration.

If you are completing A2P registration for the first time, you may continue into Campaign Details after completing the Brand Registration steps.

If your Brand is already approved and you want to create another Campaign, you can start from Trust Center. To create a Campaign from Trust Center:

After accessing Campaign registration, complete the Campaign setup steps below.

Step 2

Choose Quick Setup or Manual Setup

After selecting your messaging volume, choose a registration flow. You will see two options.

Quick setup — Recommended for most standard Campaigns. It is the fastest path and helps reduce compliance mistakes by using a HighLevel-generated text opt-in widget. This option may be best if you want HighLevel to generate the opt-in widget, prefer several Campaign fields to be pre-filled, do not need a custom opt-in method, and want the lowest-risk path for most standard Campaigns.

Manual setup — Gives you more control over each Campaign field and supports custom opt-in methods. This option may be best if you collect consent through existing website forms, paper forms, Facebook lead forms, QR codes, kiosks, verbal consent, or other approved opt-in methods. Manual setup may take longer and has a higher chance of mistakes or delays because each field must be completed manually.

After choosing a registration flow, follow the section that matches your selection:

If you selected Quick Setup, continue to Step 3A: Complete Quick Setup.

If you selected Manual Setup, continue to Step 3B: Complete Manual Setup.

Complete Quick Setup

Messaging Use Case, Widget Setup, and Compliance

If you selected Quick Setup, complete the following information:

For more detailed guidance on compliance requirements and examples, see A2P 10DLC Campaign Approval Best Practices

You can click See Example in HighLevel for guidance on how to complete these fields.

For detailed requirements and examples for each field, see A2P 10DLC Campaign Approval Best Practices and Compliance Requirements.

You can click See Example in HighLevel for guidance on how to complete these fields.

For detailed requirements and examples for each field, see A2P 10DLC Campaign Approval Best Practices and Compliance Requirements.

After Your A2P Campaign is Approved

Frequently Asked Questions