This article provides a complete list of campaign use case types required for A2P 10DLC registration through HighLevel. Each use case represents the type of messaging your business intends to send, helping ensure compliance with carrier regulations and improving message deliverability.

You'll learn which use cases are approved, which require special verification, and which messaging categories are forbidden by carriers.

Campaign use case types represent the specific purpose of your SMS or MMS messages. When registering a campaign, you're required to select a use case that accurately describes the nature of your communication - such as customer care, two-factor authentication, or marketing.

Choosing the correct campaign type is essential to meet industry compliance standards, avoid filtering or blocking, and maintain trust with carriers and recipients.

Selecting the right campaign use case helps ensure that your messages are delivered reliably, compliantly, and with minimal delays in the application process.

Below is a table of commonly accepted campaign use case types as defined by The Campaign Registry. Choose the one that best fits your messaging intent when registering your campaign in HighLevel.

Certain campaigns are categorized as "special" by carriers and require additional documentation, verification, or pre-qualification. These often involve sensitive or regulated communications. Special use cases may involve different fees, verification requirements, and carrier-specific restrictions.

In addition to the standard "Mixed" or "Marketing" campaign types, there is a dedicated use case called Low Volume Mixed. This option is intended for businesses with lighter SMS needs. It supports the same range of message types as a standard Mixed campaign—such as marketing, customer care, and notifications—but comes with a lower monthly fee.

Unlike other campaign types, Low Volume Mixed is locked to the lowest available throughput tier, regardless of the brand's Trust Score. This makes it an ideal, cost-effective choice for small businesses or organizations that don't require high-volume messaging.

Not every business category or message type is eligible for A2P 10DLC registration. A Campaign may be rejected, filtered, suspended, or fined if it involves prohibited content, even when the selected Campaign Use Case appears to match the messages being sent.

Before registering a Campaign, confirm that both your business category and planned message content are permitted.

Common restricted or prohibited areas include:

• High-risk financial services
• Debt relief, debt collection, or loan-related offers
• Third-party lead generation
• Get-rich-quick or work-from-home schemes
• Illegal substances or controlled products
• Gambling and sweepstakes
• Certain sex, hate, alcohol, firearms, and tobacco-related content
• Messages that violate consent, privacy, or carrier requirements

This list is only a summary. For the complete category definitions, exceptions, enforcement details, and messaging restrictions, see Forbidden Message Categories for SMS and MMS in the U.S. and Canada.

• What is A2P 10 DLC: Brand and Campaign Registration
• Registering Your A2P Brand
• A2P Campaign Registration: Step by Step Guide and FAQs
• A2P Campaign Rejections, Required Fixes & Vetting Errors
• A2P 10DLC Messaging Fees: Registration, Monthly, and Carrier Costs