A2P 10DLC Campaign Use Cases

Modified on: Fri, 2 May, 2025 at 2:48 PM

This article provides a complete list of campaign use case types required for A2P 10DLC registration through HighLevel. Each use case represents the type of messaging your business intends to send, helping ensure compliance with carrier regulations and improving message deliverability.

TABLE OF CONTENTS

What Are Campaign Use Case Types?
Key Benefits of Choosing the Right Use Case
Need Help Registering
Related Articles

What Are Campaign Use Case Types?

Campaign use case types represent the specific purpose of your SMS or MMS messages. When registering a campaign, you're required to select a use case that accurately describes the nature of your communication—such as customer care, two-factor authentication, or marketing. Choosing the correct campaign type is essential to meet industry compliance standards, avoid filtering or blocking, and maintain trust with carriers and recipients.

Learn more about A2P 10DLC and why campaign registration is required

Key Benefits of Choosing the Right Use Case

Selecting the right campaign use case helps ensure that your messages are delivered reliably, compliantly, and with minimal delays in the application process.

Reduces the risk of campaign rejection by The Campaign Registry (TCR)
Helps carriers understand message intent and enforce spam filtering
Aligns your messaging practices with industry and legal standards
Supports faster approval and fewer compliance flags
Improves long-term deliverability and reputation

List of Approved Campaign Use Case Types

Below is a table of commonly accepted campaign use case types as defined by The Campaign Registry. Choose the one that best fits your messaging intent when registering your campaign in HighLevel.

Table 1: List of standard campaign use cases

Use Case Type	Description	Example
2FA	Two-factor authentication messages for login or identity verification.	"Your code is 654321."
Account Notifications	Updates about account status, changes, or activity.	"Your billing info was updated."
Customer Care	Support or service messages initiated by the customer.	"We’ve received your request. Here’s the update..."
Delivery Notifications	Shipping or fulfillment alerts for goods or services.	"Your package has been delivered."
Fraud Alert Messaging	Alerts about suspicious or unauthorized account activity.	"Did you attempt a $500 withdrawal?"
Higher Education	Communications from colleges or universities.	"Class registration is now open."
Marketing	Promotional content and sales offers.	"Save 25% with code SPRING25!"
Mixed	Combines multiple use cases like marketing + notifications.	Promo + appointment reminder messages.
Polling and Voting	Non-political surveys or voting messages.	"What feature should we add next?"
Public Service Announcement	Non-commercial, awareness-based messaging.	"Flu shots are now available at the clinic."
Security Alerts	Notifications about potential system or physical security risks.	"Unauthorized login attempt detected."

Special Campaign Use Cases

Certain campaigns are categorized as "special" by carriers and require additional documentation, verification, or pre-qualification. These often involve sensitive or regulated communications. Special use cases may involve different fees, verification requirements, and carrier-specific restrictions.

Charity / 501(c)(3) Nonprofit: For registered nonprofit organizations conducting charitable outreach. Must provide IRS nonprofit verification.
Emergency Services: Used by government agencies to deliver urgent safety or emergency messages. Strictly limited and regulated.
Political: For political messaging, including campaigns, parties, and PACs. Requires verification through Campaign Verify.

Low-Volume Use Cases

In addition to the standard “Mixed” or “Marketing” campaign types, there is a dedicated use case called Low Volume Mixed. This option is intended for businesses with lighter SMS needs. It supports the same range of message types as a standard Mixed campaign—such as marketing, customer care, and notifications—but comes with a lower monthly fee. Unlike other campaign types, Low Volume Mixed is locked to the lowest available throughput tier, regardless of the brand’s Trust Score. This makes it an ideal, cost-effective choice for small businesses or organizations that don’t require high-volume messaging.

Need Help Registering?

This article is focused on helping you select the correct campaign use case. If you need help registering your brand or campaign, follow the step-by-step instructions below:

How to Register Your A2P 10DLC Brand and Campaign

Frequently Asked Questions

Q: What happens if I choose the wrong campaign use case?
Choosing the wrong use case can lead to campaign rejection, delivery filtering, or compliance issues. Always select the use case that best matches the primary intent of your messages.

Q: Can I register more than one campaign use case?
Yes. If your business sends different types of messages (e.g., marketing and customer support), you may need to register multiple campaigns, each with its appropriate use case.

Q: Can I switch my campaign use case after it’s approved?
No. To change your use case, you'll need to register a new campaign with the updated details and sample messages.