How to Use Spintax for Email Variations in HighLevel

Create personalized email variations automatically using Spintax in HighLevel. Spintax lets you rotate words, phrases, or sentences within a single email template, making your messages less repetitive. 

This guide explains how to use Spintax, combine it with merge fields and Custom Values, and test your emails before sending.

TABLE OF CONTENTS

• What is Spintax
• Why Use Spintax?
• Spintax and Email Deliverability
• Spintax Syntax and Examples
• How to Use Spintax in Emails
• Using Custom Values Inside Spintax
• Important Considerations
• Frequently Asked Questions

What is Spintax

Spintax is a text-formatting feature that generates different versions of email content from a single template. HighLevel randomly selects one of the available text options when the message is sent, allowing you to create varied messages without writing separate emails.

Spintax can be used in almost all email builders, across :

• Conversations

• Bulk Actions

• Workflows

• Email Builder

Why Use Spintax?

Spintax is especially useful for cold email outreach, follow-ups, appointment reminders, and automated conversations. Spintax helps you in:

• Create unique message variations automatically
  
  

• Reduce repetitive content across campaigns
  
  

• Personalize messages at scale
  
  

• Test different messaging styles
  
  

• Improve engagement with more natural communication

Spintax and Email Deliverability

When every recipient receives the exact same email, mailbox providers may identify the content as highly repetitive.

Spintax helps create variations in your messages by rotating words, phrases, and sentences. This can help reduce content uniformity across large campaigns.

For example, instead of sending: Hey {{contact.firstname}}, you can use - {SPIN| Hi|Hello|Hey}

Important

Spintax should be used thoughtfully. Modern email providers can recognize simple word substitutions, so changing only greetings may have limited impact.

For the best results:

• Spin complete phrases or sentences instead of single words.
  
  

• Combine Spintax with personalization and Custom Values.
  
  

• Keep all variations natural and conversational.
  
  

• Use Spintax to support testing and content variation, not as a replacement for good email practices.

Spintax Syntax and Examples

Spintax uses curly braces, the SPIN keyword, and vertical bars (|) to separate text options. HighLevel randomly selects one option whenever the message is sent.

Basic Syntax:

{SPIN|Hello|Hi|Hey}

Possible Outputs:

• Hello

• Hi

• Hey

You can also combine Spintax with contact merge fields to personalize emails.

Example:

{SPIN|Hello|Hi|Hey} {{contact.first_name}},

Possible Outputs:

• Hello Sarah,

• Hi Sarah,

• Hey Sarah,

Note: Each Spintax block returns one randomly selected option. Use complete phrases or sentences when you need more meaningful content variations.

How to Use Spintax in Emails

HighLevel supports Spintax in email content created through Conversations, Bulk Actions, Workflows, and Email Builder.

1. Open the email editor in HighLevel
   
   

2. Add your content variations inside curly braces after the keyword "SPIN" {SPIN|} and separate each option with a pipe
   
   

   Example:

   {SPIN|Hey|Hello|Hi} {{contact.first_name}}

   
   

   
   
   

3. Save your message or template.
   
   
4. When the message is sent, HighLevel automatically selects one of the options at random.