Announcements Builder helps agencies create, customize, and schedule in-app announcement banners for their sub-accounts in HighLevel. It is designed to make platform communication more timely, targeted, and manageable by giving agencies a guided workflow for building banners, previewing them, and controlling when they appear. This article explains what Announcements Builder does, how it helps, and how to set it up for agency and account-level visibility.

TABLE OF CONTENTS

What is Announcements Builder?
Key Benefits of Announcements Builder
Banner Content and Core Settings
Visibility and Audience Scope
Scheduling Announcements
CTA Buttons and Redirect Behavior
Priority and Frequency Behavior
How To Setup Announcements Builder
Frequently Asked Questions
Related Articles

What is Announcements Builder?

Announcements Builder is a guided experience that allows agencies to create and manage in-app announcement banners for their sub-accounts. It supports banner configuration such as title, message content, visibility scope, scheduling, optional call-to-action buttons, priority selection, frequency settings, and previewing before activation.

Key Benefits of Announcements Builder

Announcements Builder helps agencies communicate important updates directly inside HighLevel, where users are already working. That reduces reliance on external communication channels and makes messages easier to deliver at the right time and in the right place.

Targeted Communication: Deliver announcements at the agency level, account level, or both so messages are shown to the right audience based on the intended experience.
Flexible Scheduling: Control when banners appear by setting a Start Date and End Date for time-sensitive communication.
Clear Prioritization: Use banner priority levels such as Critical, Warning, and General to help determine which message should take precedence when multiple banners are active.
Better User Experience: Preview banners before publishing so agencies can validate messaging and presentation before users see them.
Draft and Publish Control: Save work in progress as a draft and activate banners when they are ready to go live.
Action Oriented Messaging: Add an optional CTA button with a destination URL to guide users toward the next step.

Banner Content and Core Settings

Strong banner content makes announcements easier to understand and more likely to drive action. Defining the core elements clearly helps agencies keep messages concise, relevant, and consistent across sub-accounts.

When creating an announcement, configure the core banner details such as:

Title: A short headline that tells users what the announcement is about
Message Content: The main body text that explains the update, alert, or action needed
Priority: Set the banner level to Critical, Warning, or General
Frequency Settings: Choose how often the banner should be shown to eligible users
Status: Save the announcement as Draft while preparing it, or move it to Active when it is ready to display

Visibility and Audience Scope

Choosing the right visibility scope helps agencies avoid over-communicating while still keeping the correct users informed. This is especially important when announcements apply only to agency users, only to sub-accounts, or to both experiences.

Announcements Builder supports banner visibility across:

Agency Level: Use this when the announcement is intended for users operating in the agency experience
Account Level: Use this when the announcement should appear for sub-account users
Both: Use this when the message is broadly relevant across both agency and account-level experiences

Scheduling Announcements

Scheduling allows agencies to plan communication in advance and automatically control when a banner becomes relevant. This is useful for promotions, maintenance notices, onboarding prompts, policy reminders, or limited-time updates.

Use the scheduling settings to define:

Start Date: The date when the announcement becomes eligible to display
End Date: The date when the announcement should stop displaying

This gives agencies more control over banner lifecycle timing without requiring manual updates every time a message needs to go live or expire.

CTA Buttons and Redirect Behavior

Call-to-action buttons help turn an announcement into a guided next step instead of a passive message. This is useful when users need to open a page, review a feature, complete a setup task, or read more information.

Announcements can include an optional CTA button with:

Button text
Destination URL
Redirect behavior

Use CTA buttons when the banner should send users to a specific page, resource, or workflow. Keep the destination relevant to the announcement so users can act on the message immediately.

Priority and Frequency Behavior

Priority and frequency settings help agencies manage banner visibility more intentionally, especially when more than one banner may be active at the same time. This prevents important messages from being buried under less urgent communication.

Use priority levels to organize announcements by importance:

Critical: Best for urgent or high-impact notices
Warning: Best for important alerts that need visibility but are less urgent than critical items
General: Best for standard informational messages

How To Setup Announcements Builder

Proper setup helps ensure announcements are clear, relevant, and shown to the right users at the right time. Following a structured build process also makes it easier to review messaging before it goes live.

Navigate to the area in HighLevel where Announcements Builder is available for your agency. Click "Add Custom Announcement" to create a new announcement.
Add the Message Content for the announcement.
Choose the appropriate Priority level: Critical, Warning, or General.
Set the desired Frequency for how often the banner should appear.
Select where the banner should be visible.
Set the Start Date and End Date for the banner schedule.
Configure the destination URL and redirect behavior.
Review the banner in real-time preview for agency and sub-account presentation.
Save the announcement as Draft if it still needs review, or set it to Active when it is ready to be displayed.
Revisit the announcement later to update messaging, adjust scheduling, or manage its status as needed.

Note: Existing HighLevel help content documents banner management inside Agency Settings and notes that it is intended for agency-side control of in-app banners. Access to related settings may depend on your agency role and permissions. For broader access management, review HighLevel’s user-access and permissions articles.

Frequently Asked Questions

Q: What is the difference between Announcements Builder and In-App Banner Management?
A: Announcements Builder is used to create and configure announcements, while In-App Banner Management is documented as an agency-level area for reviewing, prioritizing, and enabling or disabling in-app banners across the agency and connected sub-accounts.

Q: Can I save an announcement before publishing it?
A: Yes. Based on the release details provided, announcements support Draft and Active states, so you can save work before making it live.

Q: Can I schedule announcements ahead of time?
A: Yes. Announcements can be scheduled using a Start Date and End Date, which helps control when the banner is eligible to appear.

Q: Can I add a button to an announcement?
A: Yes. Announcements can include an optional CTA button with a destination URL and redirect behavior.

Q: Can announcements appear in both agency and sub-account experiences?
A: Yes. Based on the release details provided, banner visibility can be set for the agency level, account level, or both.

Q: What happens if multiple banners are active at the same time?
A: Priority settings help determine display handling. Use Critical, Warning, and General to organize messages by urgency and importance.

Q: Who should manage announcements in HighLevel?
A: This feature is best managed by agency-side users who are responsible for communication and platform administration. HighLevel’s current help content places related banner-management controls in Agency Settings, and access is generally governed by agency roles and permissions.

Q: Does HighLevel already support more advanced targeting and lifecycle states?
A: The release details you provided list granular targeting, page-level visibility controls, dismissal configuration, and extended states such as Scheduled and Expired as future updates, so they should not be treated as current standard functionality in this article.

Announcements Builder