Social Planner - Track Social Performance Using Advance Analytics

Modified on: Tue, 23 Dec, 2025 at 1:44 PM

We are excited to announce Advanced Analytics within the Social Planner, offering enhanced analytics for your Facebook, Instagram, LinkedIn, Youtube, Pinterest, TikTok, GBP, Threads and Bluesky accounts. With this feature, you can now gain deeper insights into your social media performance across various metrics. This article will cover the available metrics, reports and platform‑specific limitations.

TABLE OF CONTENTS

What are Advanced Analytics in the Social Planner?
Key Benefits of Social Planner Advanced Analytics
Where to Find Social Planner Advanced Analytics
Supported Social Media Platforms and Limitations
Filter by Platform and Account
Frequently Asked Questions
Related Articles

Comprehensive Social Media Insights: Track the number of posts, likes, comments, followers, impressions, and reach across many social media platforms from a single dashboard.
Visualize your Social Post Performance: Interactive graphs showcase post trends and weekly performance.
Engagement Breakdown: Get a detailed view of engagement metrics such as total likes, comments, and shares, broken down per platform.
Platform Comparisons: Identify which platform drives more engagement, helping you tailor your content strategy accordingly.
Impressions and Post Reach: Measure your content’s visibility with Reach and Impressions tracking.
Gender and Age Demographics: See your audience breakdown in terms of age groups and gender, providing valuable data to optimize your content for the right audience.

Metric availability varies on each platform. Use the notes below to set expectations and keep analytics flowing without interruption.

Supported Platforms

Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok, Google Business Profile (GBP), Threads and Bluesky.

Permissions and Reauthentication Alerts

Receive real-time alerts when your connected accounts require re-authentication to access analytics. This ensures continuous access to up-to-date insights without interruptions. Users will be able to see the statistics from the next day / when they reconnect their accounts with upgraded permissions.

Post Specific Statistics

Post Specific statistics are shown in the post details modal (Planner - List View)

Platforms supported: Facebook, Instagram, Tiktok personal, LinkedIn page.
Platforms to be supported: Youtube, Pinterest.
Platforms not supported: Google Business profile, TikTok Business, LinkedIn profile, communities.

Platform‑Specific Notes

TikTok

Only BUSINESS profiles are supported
May take 1 or 2 days to reflect data due to the TikTok API availability.

Takes n-2 days to reflect the correct data. (Similar behaviour is observed on hootsuite and other portals owing to API constraints)

Only Linkedin pages are supported not the Linkedin profiles owing to API constraints.
Verify Total followers - Followers data will be available only until n-2 days (n being the current day).

Threads

Impressions and Post Reach not supported
No follower count, gender data, or advanced engagement metrics
T-1 day delay for the metrics except the post count

Bluesky

Impressions are supported
Follower metrics, demographics, and advanced engagement breakdowns not supported
T-1 day delay for the metrics except the post count

Demographics are not supported by any of the newly released Platforms

Metric Availability by Platform

Metric	Facebook	Instagram	LinkedIn	Youtube	Pinterest	TikTok	GBP	Threads	Bluesky
No. of Posts	✅	✅	✅	✅	✅	✅	❌	✅	✅
Likes	✅	✅	✅	✅	❌	✅	❌	✅	✅
Comments	✅	✅	✅	✅	❌	✅	❌	✅	✅
Followers	✅	✅	✅	✅	❌	✅	❌	✅	✅
Impressions	✅	✅	✅	❌	✅	✅	✅	✅	❌
Post Reach	✅	✅	✅	✅	❌	❌	✅	❌	❌
Engagement	✅	✅	✅	✅	❌	✅	❌	✅	✅
Top Performing Posts	✅	✅	✅	✅	✅	✅	❌	❌	❌
Gender Demography	❌	✅*	❌	❌	❌	❌	❌	❌	❌

*Instagram demographics require ≥ 100 followers; follower-related stats may be limited below that threshold.

Filter by Platform and Account

To filter based on accounts, open the dropdown in the upper-left and check the boxes for the accounts you want included in the metrics.

Use the selector bar on the left to filter results based on social media platform. Choose All for a cross‑platform rollup, or select a specific platform (e.g., Threads, Bluesky) to narrow results.

Available Reports and Metrics

Tip: Hover over the tooltip (i) next to any metric for definitions, supported platforms, and time‑range details.

KPI Overview

Track the number of posts, likes, followers, impressions and comments across all platforms at a glance.

Number of Posts: Total number of posts published across all selected social accounts.
Total Likes: Total likes on posts published across all selected accounts.
Total Followers: Total unique followers who joined across all selected social accounts.
Impressions: Total unique impressions on published posts across all selected social accounts.
Comments: Total count of comments on published posts across all selected social accounts.

Visualize your Social Post Performance with an interactive graph, showcasing published posts (bars) alongside daily totals for impressions, likes, and comments (lines) so you can track posting trends and weekly performance at a glance.

Bar Graph (Weekly Posts): Show the number of posts published per week across all selected social media platforms.
Line Graph (Engagement): The overlaying line graphs represent the total number of interactions (comments, likes, and shares) per day, regardless of when the posts were published.

Number of Posts

This depicts the platform-wise total number of posts published across all selected social accounts. It shows the current week's posts compared to the previous week's.

Engagement

The unique number of likes, comments, and shares received by posts published broken down by platform. The engagement percentage reflects the change in this week's data compared to the previous week.

Impressions

Impressions shows the number of times any published post was displayed on a person's screen. Impression percentage reflects change in this week's data compared to the previous week.

Post Reach

Analyze post reach to understand the number of people who have seen any content from your page/account/about your page on their screen. This includes posts, check-ins, ads, social information from people who interact with your page, and more. The post reach percentage reflects the change in this week's data compared to the previous week.

For Google Business Profile, this number reflects the total number of Call Clicks, Website Clicks, Food orders, Bookings, Food Menu Clicks and Direction Requests.

Engagement Stats

Get a detailed view of engagement metrics such as total likes, comments, and shares, broken down per platform. Use the selector ribbon to switch between Total Engagement, Total Followers and Total Likes. This report can be used to identify which platforms best drive engagement, helping you tailor your content strategy accordingly.

Gender Demography

Use this report to dive into detailed demographic data, including the gender distribution (male, female, and unknown) and age range insights. Demographic data is only available for those viewers who has shared the data for calculation to the respective Social Media Platforms.

Important: This metric is not available for Instagram users with fewer than 100 followers.

Frequently Asked Questions

Q: What types of metrics can I track using Social Planner analytics?
You can track various metrics, including engagement rates, post reach, impressions, clicks, and overall performance of your social media content. This data helps you assess the effectiveness of your strategies.

Q: Is there a way to compare the performance of different posts?
Yes, the analytics dashboard allows you to compare the performance of individual posts over time, helping you identify trends and determine which types of content resonate best with your audience.

Q: Can I export the analytics data for reporting purposes?
No, Social Planner currently doesn't provide option to export your analytics but we plan to support this in coming quarters for exporting data in various formats, making it easy to create reports and share insights with your team or stakeholders.

Q:How often is the analytics data updated?
The analytics data is typically updated in real time, allowing you to monitor your social media performance continuously and make timely adjustments to your strategy.

Q: Are there any tips for interpreting the analytics data effectively?
When interpreting analytics data, focus on key performance indicators (KPIs) that align with your goals. Look for patterns over time, compare similar posts, and consider external factors that may influence engagement.

Q: What time range can I view in Social Planner Analytics?
You can currently view analytics data on a weekly basis only.