WhatsApp Media Templates
WhatsApp's media templates support enables you to send Images, Videos, Documents, and Location content. This guide shows how to leverage this feature to enhance communication and improve marketing efforts.
Table of Contents
What are WhatsApp Media Templates?
WhatsApp Media templates allow users to send rich media content, such as Images, Videos, Documents, and Location data, to their contacts or customers. This feature expands the possibilities of communication on WhatsApp, enabling businesses to create more engaging and visually appealing messages.
WhatsApp Media Template Use Cases
Elevate your WhatsApp marketing campaigns to the next level with media templates:
How to Create a WhatsApp Media Template
Go to Settings > WhatsApp > Templates > Create Template
Add template name, category and language > Show header and click on the Media > Upload Media
Press Create > Template will be sent for approval to Meta
Check out the guide on WhatsApp template statuses and best practices.
How to Create a Location WhatsApp Template
Go to Settings > WhatsApp > Templates > Create Template
Select Location > Add the Location Latitude and Longitude > Add Location Name and Address
Get the latitude and longitude from Google Maps by right-clicking on the place or area on the map. Refer to the detailed article here.
Send WhatsApp Media Templates from Bulk Action
Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message
Select all Contacts > Click on WhatsApp icon > Select template > Add action name
Select Show Stats > Click on Processed > View Bulk Action Statistics
Send WhatsApp Media Templates from Workflows
Go to Automations > Create Workflow > Start from Scratch > Select Trigger
Select WhatsApp action
Select WhatsApp Template > Save Action > Save workflow
The media URL will be shown in the preview under the workflow. When the WhatsApp message is sent, the actual media will be rendered.
Send WhatsApp Media Templates from the Conversation Page
Go to Conversations > Select the contact you wish to send a WhatsApp media template to
Click "Please use a template to initiate a chat" > Select media template you wish to send > Click Send
You can change the media by changing the media URL. The URL should be a public link and should contain the same type of media — for example, if it is an Image template, it will only accept PNG and JPEG files.
Users will get the error below when using media which is not approved — for example, if a user tries to add a video file in an Image template, this error will be shown.
Media Limits
application/pdfimage/jpeg, image/pngImages must be 8-bit, RGB or RGBA
video/mp4If a user tries to upload a media file which exceeds the size limit, an error will be shown.
Frequently Asked Questions
Q: What are the media limits for WhatsApp Media Templates?
Supported types and size limits:
- Document: application/pdf, 100MB
- Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
- Video: video/mp4, 16MB
Users will receive an error if they try to upload a media file exceeding the size limit. For example, if a user attempts to add a video file in an Image template, they will receive an error message.
Q: What are WhatsApp Media Templates?
They are pre-approved message formats that allow you to include images, videos, documents, or location information within WhatsApp messages. They help streamline communication with customers, especially for marketing, support, or authentication purposes.
Q: What happens if I try to use media that doesn't fit the guidelines?
You'll likely encounter an error message, and your template may not be sent. Ensure your media adheres to WhatsApp's Template Guidelines.
Q: Do I need approval before using WhatsApp message templates?
Yes, all templates must go through an approval process with WhatsApp (Meta) to ensure they meet specific guidelines.
Q: What factors can lead to a template being rejected?
Common reasons for rejection include:
- Missing or incorrect variable formatting
- Content violating WhatsApp's Business or Commerce policies
- Sensitive information requests (e.g., full payment card numbers)
- Abusive or threatening language
- Duplicating an existing template
Q: What does it mean if my template is 'Paused'?
A paused template means it received negative customer feedback or low engagement. You cannot send a paused template until its status changes back to 'Active'.
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