More Tutorials from the Community
Learn how conversion metrics work for tracking email campaigns and how to edit these settings. For each campaign sent, you can track purchases made as a result within a given window of time. This allows you to easily see the performance of your email campaigns and make adjustments accordingly.
TABLE OF CONTENTS
- What is Email Conversion Tracking?
- How Does Email Conversion Tracking Work?
- How to Use:
- A Guide to Attribution Settings: How to customize it
What is an Email Conversion?
An email conversion is when an email recipient opens your message and then takes a specific action, such as purchasing the advertised product, within the conversion period, also referred to as the attribution window.
How Does Email Conversion Tracking Work?
It utilizes "last touched" campaign logic to attribute purchases to the most recent email campaign sent to the recipient.
By default, the attribution window setting is 5 days. So, the last opened or clicked email campaign within the last 5 days gets credit for the conversion, or sale, made.
You can change the number of days this window is open in the campaign settings.
The example provided below demonstrates the functioning of email attribution. Please note: this scenario is based on the default 5-day email attribution window.
Day 1: You send an email to your subscriber and they open it to view the offer.
Day 4: Two days later, they return to make a purchase of that product.
In this case, revenue would be attributed to the initial email since it falls within the 5-day attribution window. However, if the customer were to make the purchase 12 days later, the revenue would not be attributed to the original email.
How to Use:
Go to "Marketing" > "Emails" > "Campaigns" and find your email campaign.
Click the "three dots" icon to the right of the campaign and select "Statistics."
Click "Load more Statistics."
In the "Conversion" section, you'll see an overview of "Total Revenue Generated" as well as "Revenue per receipt" generated from the email campaign.
You'll also see a detailed breakdown of contacts who made purchases and how much they spent in the "Ordered Tab"