Introduction:
Tracking your emails is an important part of being a good sender and learning about how your users interact with your email. Every Campaign provides basic statistics along with the granular details.
Types of email statistics
Recipients
Successful Delivery
Opened
Clicked
Soft Bounces
Hard Bounces
Unsubscribed
Failed
Spam
Recipients
The number of contacts that you requested to send emails
Successful Delivery
The number of emails SMTP was able to confirm were actually delivered to a recipient.
Opened
The total number of times your emails were opened by recipients.
Clicked
They are the number of unique clicks which are the first time the recipient opens your email.
Soft Bounces
The email was not delivered as the recipient's server is unavailable or their inbox is full.
Hard Bounces
The email was not delivered as the email address was not existent or blocked email address.
Unsubscribed
The number of recipients who have unsubscribed from your emails. Unsubscribe events are triggered when the end recipient clicks the unsubscribe appended in the email footer. [Note - Once the contact has unsubscribed, it will not be possible to send the email to them. It would require a special request with acceptable reasons as the contact will have made a diligent choice to unsubscribe]
Failed
This happens when the API keys are not valid, the user needs to configure the valid API keys or the number of recipients that you sent emails to, who have malformed email addresses, or whose mail provider reported the address as invalid.
Spam
The number of recipients who have marked your email as spam.
