Industry Playbook - Hair/Nail Salon

Modified on: Tue, 3 Oct, 2023 at 3:19 PM

The roadmap for growing a local Hair/Nail Salon online is simple: capture new leads, conversationally convert those leads into sales, turn those customers into positive reviews, and then reactivate those customers into patrons. Here’s the playbook:


Capture More Leads


  • Install the SMS Webchat Widget on the Hair/Nail Salon owner’s website.
  • Integrate the Hair/Nail Salon owner’s Google Business Profile to activate Google Chat
  • Activate The Missed-Call Text-Back so that any unanswered calls to the Hair/Nail Salon owner's business immediately receive a text message saying, “Sorry we missed your call - how can we help?”


Nurture Leads into Bookings


  • Configure helpful Text Snippets for phrases & links the Hair/Nail Salon owner often sends to people.
  • Activate Conversation AI so the Hair/Nail Salon owner has a fully trained, always-on assistant to conversationally convert leads into bookings.


Turn Leads into Sales



Turn Sales into Positive Reviews 


  • Configure Email & SMS Review Request Templates so the Hair/Nail Salon owner can quickly & easily request reviews with the tap of a button.


Turn Sales into Repeat Customers


  • Configure Newsletter Email Template so the Hair/Nail Salon owner can easily send out news, updates, and promotions to their contacts.

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