Previewing and testing emails in HighLevel ensures your layout, links, and personalization render correctly before you send. This guide covers preview modes, and test sends so your campaigns and templates look right the first time.
TABLE OF CONTENTS
- What is Preview & Test for Email Campaigns/Templates?
- Key Benefits of Previewing & Testing Emails
- How To Preview and Send Test Email Campaigns
- How To Preview and Test Email Templates
- Frequently Asked Questions
- Related Articles
What is Preview & Test for Email Campaigns/Templates?
Preview & Test refers to the tools in HighLevel’s Email builder that let you visually verify content and send a safe test copy of an email before a live send. These options help you validate personalization, layout, and links without affecting real contacts or campaign metrics. Use Preview to see how your email renders in the builder, and use Send Test to deliver a sample to your inbox for a final inbox check.
Key Benefits of Previewing & Testing Emails
Accuracy: confirm merge fields, custom values, and conditional content appear as intended.
Compliance: validate that required elements (like unsubscribe sections) are present before launch.
Quality assurance: catch layout, image, and link issues early—especially if you imported HTML.
Speed: iterate quickly without sending to real lists or skewing analytics.
How To Preview and Send Test Email Campaigns
Note: To learn how to create, edit and send email templates and campaigns, checkout our detailed guides on Getting Started - Launch an Email Campaign & How to use the Email Builder and its In-line Editor.Go to Marketing > Emails > Campaigns.
Click on a Campaign to open it.
Click on the Preview button on the top right and check the Desktop/Tablet/Mobile view.
To send a test mail, click on the Three Dots beside Preview button and click on the Test Email button .
Select Sender Email, add Sender Name, select Receiver Email, add Preview Text and Email Subject.
Click on the Send Test Email button.
How To Preview and Test Email Templates
Note: The unsubscribe link will not work for test emails. Go to Marketing > Emails > Templates.
Click on a Template to open it.
Click on the Preview button on the top right and check the Desktop/Tablet/Mobile view.
To send a test mail, click on the Three Dots beside Preview button and click on the Test Email button .
Select Sender Email, add Sender Name, select Receiver Email, add Preview Text and Email Subject.
Click on the Send Test Email button.
Frequently Asked Questions
Q: Why doesn’t the unsubscribe link work in my test email?
Unsubscribe is intentionally disabled in tests to protect your list. It functions normally in live sends based on your configured flow.
Q: Do test opens and clicks affect my analytics?
No. Tests are for validation; performance metrics populate from live sends.
Q: My test didn’t arrive—what should I check first?
Check Spam/Junk, verify From/service configuration, confirm the recipient isn’t suppressed, and try a different email address.
Q: Do custom unsubscribe links work in tests?
They display but won’t complete an unsubscribe action in tests. They operate in live sends as configured.
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