The HighLevel Founder Plan brings together the tools, technology, and resources you need to build and grow your business. Formerly known as the $497 Agency Pro Plan, it now offers expanded capabilities and more opportunities to build, deliver, and sell your services. Whether you run an agency, manage a SaaS business, or provide professional services, the Founder Plan is designed to support your growth. All of this comes at the same $497/month subscription price.
TABLE OF CONTENTS
- What is the HighLevel Founder Plan?
- What is Included in the Founder Plan?
- How to Upgrade to the Founder Plan
- Frequently Asked Questions
What is the HighLevel Founder Plan?
The HighLevel Founder Plan is the new name for the $497/month Agency Pro Plan. It retains the existing Agency Pro capabilities along with all features of the $97 and $297 plans while introducing additional tools, products, and opportunities to help you grow your business.
The plan is designed for agencies, consultants, service providers, SaaS entrepreneurs, and other business owners who help businesses succeed.
Note: AI assistants are free on every HighLevel plan. The Founder Plan includes access to advanced AI models and the highest usage limits.What is Included in the Founder Plan?
The Founder Plan combines existing Agency Pro capabilities with newly announced tools and upcoming features while retaining all the features of the $97 and $297 plans.

How to Upgrade to the Founder Plan
Upgrading to the Founder Plan is a simple process that allows you to access advanced features and optimize your business operations. Follow the steps below to seamlessly transition to the Pro Plan and take advantage of its powerful capabilities.
Click on Settings from your agency account.

Click on Billing.
Click on the "Want to Modify/Cancel Subscription?" button under Subscriptions.

Select Upgrade Your Plan from the available options.

Choose between Monthly or Annual billing.
Select the Founder Plan and click Upgrade Now.
Confirm the upgrade and proceed with the payment.

Note: You might receive a Payment Confirmation Mail in order to comply with your bank's security measures.Frequently Asked Questions
Q: Will existing Agency Pro customers automatically transition to the Founder Plan?
Yes. Existing customers on the $497/month Agency Pro Plan automatically transition to the Founder Plan. No additional action is required to access the new Founder Plan benefits as they become available.
Q: Is the Founder Plan available to new and existing HighLevel customers?
Yes. The Founder Plan is available to both new and existing HighLevel customers at $497/month.
Q: Is joining the HighLevel Partner Network (HPN) mandatory?
No. HighLevel Partner Network participation is optional. You can subscribe to the Founder Plan without joining HPN. However, an active Founder Plan subscription is required for HPN eligibility.
Q: Does the Founder Plan include unlimited sub-accounts?
Yes. The Founder Plan includes unlimited sub-accounts.
Q: Does the Founder Plan include advanced API access?
Yes. Advanced API access is included with the Founder Plan.
Q: What happens to Founder Plan-exclusive features if I downgrade my subscription?
If you downgrade from the Founder Plan, you lose access to features exclusive to that plan.
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