Social Intelligence helps you discover social conversations, monitor brand mentions, analyze audience sentiment, and track emerging trends from one workspace in HighLevel. This article explains how to search and save topics, explore social insights, configure alerts, and discover trending content.

TABLE OF CONTENTS

• What is Social Intelligence?
• How to Set Up and Use Social Intelligence
• Access Social Intelligence
• Search and Save Topics
• Analyze Social Intelligence Insights
• Explore Social Trends
• How to Create and Manage Alerts
• Related Articles

What is Social Intelligence?

Social Intelligence is a social discovery and monitoring feature within HighLevel's Social Planner. It allows you to search for brands, keywords, and hashtags, track conversations across supported platforms, and analyze sentiment, engagement, and audience trends.

You can save topics for ongoing monitoring and configure email alerts when important metrics change, helping you identify relevant conversations and emerging opportunities.

How to Set Up and Use Social Intelligence

Social Intelligence lets you discover relevant conversations, save topics for ongoing monitoring, and explore insights about audience sentiment and social trends. Follow the steps below to access the feature and start monitoring topics relevant to your business.

Access Social Intelligence

Social Intelligence is available directly within Social Planner for locations with access to the Limited Beta.

1. Navigate to Marketing → Social Planner.
   
   

2. Click the Social Intelligence tab in the top navigation.
   
   

3. The workspace opens with two options:
   
   

   • Explore: Search for keywords, brands, or hashtags and manage saved topics.
     
     

   • Social Trends: Discover trending content and search activity from supported sources.

Search and Save Topics

The Explore tab helps you find conversations about a specific brand, industry, or keyword. Saving a search as a topic enables ongoing monitoring and access to detailed analytics.

1. Open Social Intelligence → Explore.
   
   

2. Enter a brand name, keyword, or hashtag in the search bar. You can also choose from five personalized keyword suggestions generated from your business information.
   
   

3. Click Search to explore relevant conversations and available insights.
   
   

4. Review the results, including conversation volume, sentiment, and platform activity.
   
   

5. Click Save as topic to add the search to your monitored topics.
   
   

6. Find saved topics under Your topics, where you can reopen them for analysis.
   
   

Analyze Social Intelligence Insights

Saved topics provide detailed analytics to help you understand what people are discussing, how they feel, and which platforms are generating the most activity.

Note:

• Historical insights initially support up to 500 posts, with up to 10 new posts per refresh.

• Platform coverage includes supported Infegy sources and Facebook Pages, subject to data availability. Available metrics may differ depending on the source.

1. Navigate to Social Intelligence → Explore.
   
   

2. Select a topic from Your topics.
   
   

3. Use the date filter to review insights for the last 7, 15, or 30 days.
   
   

4. Explore the available analytics:
   
   

   • Overview: View total mentions, positive, neutral, and negative sentiment, and overall sentiment trends.

   • Sentiment: Analyze sentiment distribution and changes over time.

   • Mentions: Track mention volume, activity patterns, and trends.

   • Platforms: Compare platform activity, share of voice, and sentiment across sources.

   • Emotion: Explore emotional responses and commonly mentioned keywords.

   • Engagement: Review likes, shares, comments, views, and engagement trends.

   • Conversations: Explore trending topics, hashtags, and relevant social posts.

   • Audience: Review available language, demographic, and location insights.

Explore Social Trends

The Social Trends tab provides trending searches, keywords, and content from external sources to help you identify popular topics and emerging interests.

1. Navigate to Social Planner → Social Intelligence.
   
   

2. Select Social Trends.
   
   

3. Explore the available trend sources, including:
   
   

   • Google Trends: Discover popular searches and search volumes.

   • Pinterest Keywords: Explore trending keywords and pin activity.

   • Wikipedia Pageviews: Identify topics receiving increased pageviews.

   • YouTube: Explore popular keywords, channels, and trending videos where available.
     
     

4. Use the available date filter to view trends for a selected period.
   
   

5. Review the trend cards to identify relevant topics for your content strategy.

How to Create and Manage Alerts

Alerts help you monitor changes in important social metrics without repeatedly checking topic analytics. You can choose which metrics to track, how sensitive the alerts should be, and when email notifications are sent.

Note: You can configure up to 3 alerts per topic.

1. Open a saved topic in Social Intelligence.
   
   

2. Click the Alert (bell) icon.
   
   
   
   

3. Create an alert and configure the following:
   
   

   • Alert name: Enter a name to identify the alert.
     
     

   • What to watch: Select the metrics to monitor, such as mentions, sentiment, impressions, engagement, or share of voice.
     
     

   • How sensitive?: Adjust the sensitivity slider to determine how large a metric change should be before triggering an alert.
     
     

   • How often?: Choose Daily or Weekly email notifications.
     
     

   • Send to: Select the email recipients.
     
     

4. Review the Email Preview to see how the notification will appear.
   
   

5. Save the alert. You can manage multiple alerts for a saved topic and pause or resume them when needed.
   
   

Related Articles

• Social Planner - Track Social Performance Using Advance Analytics
  
  

• Getting Started - Setup Social Planner
  
  

• Manage Comments in Social Planner