Understanding A2P Campaign Rejection Reasons & Required Fixes

Modified on: Wed, 25 Mar, 2026 at 12:19 AM

Overview

When an A2P 10DLC campaign is rejected, it's important to understand exactly what went wrong , and what needs to change before you resubmit. We've made this process clearer with a new "View required fixes →" experience that gives you structured, actionable detail for every rejection reason.

What's New

Previously, rejection reasons appeared as short, high-level descriptions with little context. Now, every rejection reason includes a "View required fixes →" link. Clicking it opens a detailed modal that breaks down the issue into four clear fields:

Field	Description
Error code	The specific code returned by the carrier
Rejection category	A human-readable label for the violation (e.g., Invalid website URL)
What it means	A concise explanation of why the submission failed
Correction needed	The exact steps required to fix the issue before resubmitting

How to View Your Required Fixes

Navigate to your A2P Campaign submission in the portal.
Locate the rejected campaign and find the listed rejection reason(s).
Click "View required fixes →" next to the rejection reason.
Review each of the four fields in the modal carefully.
Make the corrections indicated under "Correction needed."
Resubmit your campaign once all issues are resolved.

Tip: A campaign may have more than one rejection reason. Make sure you click "View required fixes →" for each listed reason and address all issues before resubmitting.

Rejection Codes & Required Fixes

Part 1: Rejection Types Eligible for Resubmission

The rejection codes below can be resolved and resubmitted. Take the corrective action outlined for each code, update your campaign registration with the corrected information, and resubmit for review.

Opt-In & Consent

Error Code	What It Means	Correction Needed
30909	Your Call-to-Action / Message Flow cannot be verified by reviewers.	Provide complete CTA information and all methods end-users use to consent. If behind a login, provide hosted screenshots.
30913	Marketing consent must be collected separately from informational / transactional consent.	Add separate consent for promotional messages. If you only send transactional messages, clarify this in your campaign description.
30917	You selected multiple opt-in methods but did not describe all of them.	Update your opt-in workflow description to cover every method listed.
30923	Messaging consent is bundled into mandatory terms or agreements.	Ensure opt-in is a separate, optional action. Consumers must be able to decline messaging and still use your service.
30924	Consent language is missing required disclosures (frequency, opt-out, rates).	Add all four required elements near the opt-in checkbox: message type, frequency, "message and data rates may apply," and STOP instructions.
30925	Opt-in form is missing a checkbox, or the checkbox is pre-selected.	Add an unchecked-by-default checkbox specifically for SMS consent.
30931	Opt-in form mechanics prevent consumers from declining messaging.	Add an explicit skip option or unchecked checkbox. A single button must not grant all permissions including messaging.
30932	Privacy policy indicates opt-in data is shared with third parties for marketing.	Update your privacy policy to explicitly state that mobile information will not be shared with third parties for marketing purposes.
30896	Opt-in message workflow is not sufficient for the campaign type, consent is missing, or opt-in is shared with third parties.	Verify opt-in meets CTIA guidelines. All methods of opt-in must be listed. If collected through a paper form or behind a login, provide a hosted link to an image of the opt-in. If on a website, provide a link — it must include a privacy policy and terms of service. Ensure opt-in is not shared with third parties.
30887	Campaign indicated collecting and processing consumer opt-outs, but the workflow is unclear, missing keywords, or missing an opt-out message.	Verify the opt-out workflow is accurate and update the Message Flow description with the opt-out process. Add opt-out keywords and update the opt-out message to include: acknowledgement of the request, confirmation no further messages will be sent, and your brand name.
30890	HELP message reply does not contain a brand name, phone number, or email address.	Verify the subscriber HELP message contains a brand name, phone number, or email address. The message must guide customers on who to contact after replying "HELP."

Website

Error Code	What It Means	Correction Needed
30919	Website lacks sufficient business information or messaging disclosure.	Add: company name, description of services, contact information, privacy policy, and mention of your SMS messaging program.
30920	Website is just a form (lead capture, sign-up) without business context.	Add business context around your form: company name, what your business does, and contact information.
30921	Website requires a login — reviewers cannot access it.	Create a publicly accessible page describing your business and messaging program.
30922	Website does not meet verification requirements (under construction, non-standard URL).	Provide a functioning, standard URL. If pre-launch, note this in your campaign description and provide screenshots.
30891	An invalid URL was provided for registration. Websites must be functioning.	Verify the provided website is functioning, or include detail in the campaign description clarifying that the registration is for a pre-launch website.
30907	Website URL does not match the campaign description or brand information.	Confirm the website aligns with both the registered brand and campaign details.
30908	A compliant privacy policy was not provided in the Message Flow or could not be located on the website.	Verify the privacy policy is accessible to end-users and include a direct link to it within the Message Flow.
30888	An age gate is not present on the website or opt-in flow.	Verify and add a robust age gate to your website or opt-in policy.

Business Identity

Error Code	What It Means	Correction Needed
30914	Sole proprietor campaign content does not match the registered name.	Align campaign description, sample messages, and website with the sole proprietor name you registered.
30915	Registered as sole proprietor but using a corporate name (LLC, Inc.).	Re-register as a standard brand using your EIN and corporate information.
30918	DBA (Doing Business As) name does not match the legal name on file.	Update brand registration to include your DBA name before resubmitting.
30926	Campaign references multiple companies or brands.	Register separate campaigns for each brand. Each brand needs its own campaign.
30927	Opt-in evidence shows a different company than the one registered.	Ensure opt-in evidence (screenshots, URLs) shows the exact company name matching this campaign's brand registration.
30971	Contact email uses a personal domain (Gmail, Yahoo) instead of an official business domain.	Register and use a business email address (e.g., name@yourcompany.com).
30972	Contact person listed is not an authorized representative of the business.	Update the contact to an authorized representative of the registered business.
30881	Brand support email is either invalid or associated with a public domain email provider.	Verify the brand support email is valid and uses a business domain — not a public email provider.
30894	Campaign registration is not associated with the correct brand.	Verify brand information is valid and accurately associated with the campaign.
30903	Brand does not meet the Sole Proprietor (EIN) criteria set by TCR and mobile carriers.	Register the brand as a standard brand and register a standard campaign use case that aligns with the brand's classification.

Campaign Use Case

Error Code	What It Means	Correction Needed
30910	Registration fields contain non-English language.	Campaign registration fields must be in English. Provide English translations of sample messages alongside the originals.
30911	Same text was copy-pasted across multiple registration fields, or all sample messages are identical.	Each field (description, sample messages, message flow) must contain unique content. Each sample message must be distinct.
30912	Use case appears to be personal/P2P messaging, not A2P.	Describe what software or platform triggers the messages and how it serves your customers.
30916	Selected lead generation but described lead nurture (or vice versa).	Lead generation = initial outreach to acquire new leads. Lead nurture = ongoing engagement with existing leads. Choose the one that accurately matches your campaign.
30928	Social influencer / public figure communications are not a valid use case.	Register as a business entity and frame your campaign around a business use case (e.g., e-commerce, event notifications).
30929	Emergency alert notifications are not permitted through A2P 10DLC.	Emergency alerts are not a valid A2P 10DLC use case. Contact support for alternatives.
30930	Your brand has reached the 100-campaign limit.	Deregister unused campaigns in the console to free up capacity.
30886	Campaign description does not thoroughly explain the campaign's purpose or does not match the use case.	Verify the campaign description is accurate and detailed.
30893	Sample messages are not provided, unclear, or the content does not match the campaign use case.	Verify sample messages are accurate and detailed. Messages should reflect actual content to be sent, indicate templated fields with brackets (e.g., [First Name]), include your business name in at least one message, and match the use case and campaign description.
30892	Sample messages include a public URL shortener or a non-secured URL.	Remove all public URL shorteners (e.g., bit.ly) from sample messages. Use full, direct HTTPS URLs only.
30889	Embedded phone number is selected but not reflected in sample messages.	Verify the embedded phone number selection is accurate. Update sample messages to include the embedded phone number, or update the embedded phone number selection.

Registration & Brand

Error Code	What It Means	Correction Needed
30895	Campaign is for direct lending or a loan arrangement and is missing the direct lending content attribute.	Verify that direct lending or loan arrangement is selected for campaign registration. If the campaign is not related to direct lending, update the campaign description accordingly.
30898	Same EIN is used for multiple brands.	Only register the minimum number of brands per EIN. Do not resubmit until brand registration is updated.
30995	Account has reached the maximum Messaging Services phone number limit.	Contact Support.

Part 2: Rejection Types Ineligible for Resubmission

The rejection codes below are due to forbidden messaging categories and are not eligible for resubmission.

SHAFT Content Violations

These codes apply to campaign descriptions, sample messages, website content, and any linked URLs.

Error Code	Rejection Category	What It Means
30953	SHAFT – Sex	Submission included nudity, pornography, sex toys, or other adult content.
30954	SHAFT – Hate	Submission included hateful speech, profanity, violent content, incitement to violence, or similar speech.
30955	SHAFT – Alcohol	Submission included alcohol promotions.
30956	SHAFT – Alcohol (Age Gate)	Submission included alcohol content without a robust 21+ age gate.
30957	SHAFT – Firearms	Submission included content related to firearms, fireworks, or explosives.
30958	SHAFT – Tobacco / Vape	Submission included cigarettes, cigars, tobacco products, vape, vape juice, or similar items.

Disallowed Content

Error Code	Rejection Category	What It Means
30940	Disallowed	Cannabis, CBD, marijuana, or illegal substances.
30941	Disallowed	Prescription drugs or controlled substances.
30942	Disallowed	Loan marketing (payday, auto title, personal loans).
30943	Disallowed	Third-party debt collection.
30944	Disallowed	Gambling or betting.
30945	Disallowed	Sweepstakes or contests.
30946	Disallowed	Stock alerts or investment signals.
30947	Disallowed	Cryptocurrency trading or token promotions.
30948	Disallowed	High-risk investment opportunities (forex, binary options).
30949	Disallowed	Debt reduction or consolidation services.
30950	Disallowed	Credit repair services.
30951	Disallowed	Third-party lead generation or multi-level marketing (MLM).
30952	Disallowed	Non-federally compliant use case.

High Risk

Error Code	Rejection Category	What It Means
30959	High Risk	Fraudulent or misleading content detected.
30960	High Risk	Campaign identified as a known phishing campaign.
30961	High Risk	Website or URL has a high-risk domain reputation.
30962	High Risk	Deceptive marketing practices (false urgency, bait-and-switch, fake endorsements).
30963	High Risk	Campaign uses public URL shorteners (bit.ly, tinyurl, etc.).
30964	High Risk	Campaign URLs use HTTP instead of HTTPS.

Legacy Codes (Pre-March 23, 2026)

The following general codes were replaced by the granular codes above starting March 23, 2026. You may still see these on older rejections.

Error Code	Rejection Category	What It Means
30882	Terms & Conditions	Campaign does not meet carrier Terms and Conditions.
30883	Content Violation – SHAFT	Submission included restricted content: sex, hate speech, alcohol, firearms, tobacco, or marijuana/CBD.
30884	Spam / Phishing	Spam/fraud team flagged the number, business, or traffic for spam or phishing.
30885	High Risk	Spam/fraud team flagged the number, business, or traffic for fraud, deceptive marketing, or third-party data sharing.
30897	Disallowed Content	Submission included disallowed content types or evidence of third-party data sharing in the privacy policy or terms.

Part 3: New Granular Error Codes (Effective March 23, 2026)

Starting March 23, 2026, new granular error codes provide more precise rejection reasons compared to previous general codes. Instead of receiving a broad code like 30883, 30884, 30885, or 30897, you'll now receive a code that specifically identifies the issue.

The general catch-all code 30883 (covering SHAFT categories: Sex, Hate, Alcohol, Firearms, and Tobacco) now has distinct error codes per category. These content restrictions apply to campaign descriptions, sample messages, website content, and any linked URLs. Specific high-risk and disallowed codes also replace the general 30884 and 30885 codes.

Opt-In & Consent

Error Code	What It Means	Correction Needed
30909	Your Call-to-Action / Message Flow cannot be verified by reviewers.	Provide complete CTA information and all methods end-users use to consent. If behind a login, provide hosted screenshots.
30913	Marketing consent must be collected separately from informational / transactional consent.	Add separate consent for promotional messages. If you only send transactional messages, clarify this in your campaign description.
30917	You selected multiple opt-in methods but did not describe all of them.	Update your opt-in workflow description to cover every method listed.
30923	Messaging consent is bundled into mandatory terms or agreements.	Ensure opt-in is a separate, optional action. Consumers must be able to decline messaging and still use your service.
30924	Consent language is missing required disclosures (frequency, opt-out, rates).	Add all four near the opt-in checkbox: message type, frequency, "message and data rates may apply," and STOP instructions.
30925	Opt-in form is missing a checkbox, or the checkbox is pre-selected.	Add an unchecked-by-default checkbox specifically for SMS consent.
30931	Opt-in form mechanics prevent consumers from declining messaging.	Add an explicit skip option or unchecked checkbox. A single button must not grant all permissions including messaging.
30932	Privacy policy indicates opt-in data is shared with third parties for marketing.	Update your privacy policy to explicitly state that mobile information will not be shared with third parties for marketing purposes.

Website

Error Code	What It Means	Correction Needed
30919	Website lacks sufficient business information or messaging disclosure.	Add: company name, description of services, contact information, privacy policy, and mention of your SMS messaging program.
30920	Website is just a form (lead capture, sign-up) without business context.	Add business context around your form: company name, what your business does, and contact information.
30921	Website requires a login — reviewers cannot access it.	Create a publicly accessible page describing your business and messaging program.
30922	Website does not meet verification requirements (under construction, non-standard URL).	Provide a functioning, standard URL. If pre-launch, note this in your campaign description and provide screenshots.

Business Identity

Error Code	What It Means	Correction Needed
30914	Sole proprietor campaign content does not match the registered name.	Align campaign description, sample messages, and website with the sole proprietor name you registered.
30915	Registered as sole proprietor but using a corporate name (LLC, Inc.).	Re-register as a standard brand using your EIN and corporate information.
30918	DBA (Doing Business As) name does not match the legal name on file.	Update brand registration to include your DBA name before resubmitting.
30926	Campaign references multiple companies or brands.	Register separate campaigns for each brand. Each brand needs its own campaign.
30927	Opt-in evidence shows a different company than the one registered.	Ensure opt-in evidence (screenshots, URLs) shows the exact company name matching this campaign's brand registration.
30971	Contact email uses a personal domain (Gmail, Yahoo) instead of an official business domain.	Register and use a business email address (e.g., name@yourcompany.com).
30972	Contact person listed is not an authorized representative of the business.	Update the contact to an authorized representative of the registered business.

Use Case

Error Code	What It Means	Correction Needed
30910	Registration fields contain non-English language.	Campaign registration fields must be in English. Provide English translations of sample messages alongside the originals.
30911	Same text was copy-pasted across multiple registration fields, or all sample messages are identical.	Each field (description, sample messages, message flow) must contain unique content. Each sample message must be distinct.
30912	Use case appears to be personal / P2P messaging, not A2P.	Describe what software or platform triggers the messages and how it serves your customers.
30916	Selected lead generation but described lead nurture (or vice versa).	Lead generation = initial outreach to acquire new leads. Lead nurture = ongoing engagement with existing leads. Choose the one that accurately matches.
30928	Social influencer / public figure communications are not a valid use case.	Register as a business entity and frame your campaign around a business use case (e.g., e-commerce, event notifications).
30929	Emergency alert notifications are not permitted through A2P 10DLC.	Emergency alerts are not a valid A2P 10DLC use case. Contact support for alternatives.
30930	Your brand has reached the 100-campaign limit.	Deregister unused campaigns in the console to free up capacity.

SHAFT Content Violations (Ineligible for Resubmission)

Error Code	What It Means
30953	Sex or adult content.
30954	Hate speech, violence, or offensive content.
30955	Alcohol promotions.
30956	Alcohol content without a robust 21+ age gate.
30957	Firearms, fireworks, or explosives.
30958	Tobacco or vape products.

Disallowed Content (Ineligible for Resubmission)

Error Code	What It Means
30940	Cannabis, CBD, marijuana, or illegal substances.
30941	Prescription drugs or controlled substances.
30942	Loan marketing (payday, auto title, personal loans).
30943	Third-party debt collection.
30944	Gambling or betting.
30945	Sweepstakes or contests.
30946	Stock alerts or investment signals.
30947	Cryptocurrency trading or token promotions.
30948	High-risk investment opportunities (forex, binary options).
30949	Debt reduction or consolidation services.
30950	Credit repair services.
30951	Third-party lead generation or multi-level marketing (MLM).
30952	Non-federally compliant use case.

High Risk (Ineligible for Resubmission)

Error Code	What It Means
30959	Fraudulent or misleading content detected.
30960	Campaign identified as a known phishing campaign.
30961	Website or URL has a high-risk domain reputation.
30962	Deceptive marketing practices (false urgency, bait-and-switch, fake endorsements).
30963	Campaign uses public URL shorteners (bit.ly, tinyurl, etc.).
30964	Campaign URLs use HTTP instead of HTTPS.

Registration Issue

Error Code	What It Means	Correction Needed
30995	Account has reached the maximum Messaging Services phone number limit.	Contact Support.

Why This Matters

This update gives you clear, actionable feedback so you can:

Quickly identify the root cause of each rejection
Resolve issues without guesswork or back-and-forth with support
Reduce time to approval by submitting complete, compliant campaigns
Resubmit with confidence, knowing exactly what changed

Frequently Asked Questions

Can I resubmit immediately after making corrections?
Yes, for eligible rejection codes. Once you've addressed all listed rejection reasons, you can resubmit your campaign directly from the portal. Note that resubmission may be subject to additional carrier review time.

My campaign has multiple rejection reasons. Do I need to fix all of them?
Yes. All rejection reasons must be resolved before resubmission. Addressing only some issues will likely result in another rejection.

My campaign was rejected with an ineligible code. Can I still appeal?
Yes. If you believe your rejection was made in error, contact support with the subject line "10DLC Campaign Appeal for [your business name or number]" and include the full details of your appeal.

I fixed the issue but my campaign was rejected again. What should I do?
Review the new rejection reasons carefully , carriers may surface additional issues on subsequent reviews. If you believe your campaign is compliant and continue to face rejections, contact our support team for assistance.