Google Contacts Actions & Triggers

1. Introduction

The Google Contacts integration with HighLevel enables seamless synchronization of contact data between your CRM and your Google ecosystem. With this integration, you can automatically create, update, and organize contacts in Google Contacts whenever changes occur in HighLevel—and vice versa.

Why It’s Valuable

This integration ensures that your team’s contact lists across Gmail and other Google services remain accurate and up to date. 

2. Available Triggers & Actions

Triggers

These are events in Google Contacts that can initiate a workflow in HighLevel:

Note: All triggers use polling. HighLevel regularly checks Google Contacts (every ~5 minutes) for updates and retrieves the latest data to initiate workflows.

Actions

These are actions that HighLevel can perform within Google Contacts:

3. Getting Started with Google Contacts

1. Search in Workflows

   • In the workflow builder, search for Google Contacts triggers or actions (e.g., “Find Contact,” “Create Contact”).

2. Connect Your Account

   • If Google Contacts is already connected, you’ll be able to configure fields right away.

   • If not, click Connect Now and log in with your Google account.

3. Alternative Method

   • Go to Settings → Integrations.

   • Locate Google Contacts and authorize access.

Once connected, you’ll be able to sync, find, and update contacts seamlessly in your workflows.

4.How Do Google Contacts Triggers Work?

Google Contacts triggers are powered by polling. HighLevel sends a request to Google at regular intervals (usually every 15 minutes) to check for any new contact or group additions. Based on the response, workflows are triggered accordingly.

Setup Steps:

1. Choose a trigger (e.g., New Contact or New Group).

2. Provide a name for the trigger and click Test Trigger.

3. Testing is required to pull metadata that can be used in subsequent actions through custom values.

4. Common Use Cases

1. Save Contacts from Appointments

Use Case:
Automatically add clients to Google Contacts when they book an appointment and organize them into relevant groups (e.g., "Consults", "Demos").

Workflow Configuration:

• Trigger: Appointment Booked

• Filter: Calendar = "Demo Calls"

• Actions:

  • Find or Create Contact (Google Contacts)

  • Add Contact to Groups → e.g., "Demo Leads"

Example:
When a demo is booked via the “Demo Calls” calendar → HighLevel checks if the contact exists → If not found, creates it → Adds the contact to the "Demo Leads" group in google contacts.

2. Turn Form Submissions into Google Contacts

Use Case:
Capture lead data from form submissions and sync it into Google Contacts for smooth follow-ups.

Workflow Configuration:

• Trigger: Form Submitted

• Filter: Form Name = "Website Lead Form"

• Actions:

  • Find or Create Contact

  • Update Contact (for resubmissions with new info)

Example:
A user submits the “Website Lead Form” → HighLevel checks Google Contacts by email → Updates if found; creates a new one if not.

3. Create Google Contacts from Notion Records

Use Case:
Automatically create Google Contacts from new records in Notion.

Workflow Configuration:

• Trigger: Notion - New Database item

• Databse: "New users data"

• Actions:

  • Find record in database

  • Create Contact

  • Add Contact to Groups

Example:
A new contact is created in Google Contacts whenever a new record is added to a Notion database. When a new record is added, the workflow checks if the record includes the comment "New user". If the comment is present, a new contact is automatically created in Google Contacts.

5. FAQs

Q: Can I update contacts already in Google Contacts?
A: Yes, use the "Update Contact" action to modify existing contact records.

Q: Do I need a paid Google account for this to work?
A: No. The integration works with any Gmail account that has access to Google Contacts.

Q: Can I group contacts dynamically based on tags or pipeline stages?
A: Absolutely. Use conditional logic and map tags to Google Groups to dynamically segment synced contacts.