Google Forms Actions and Triggers in Workflows

Automatically capture Google Form responses and trigger powerful follow-ups inside HighLevel Workflows.
With native Google Forms triggers and actions, you can sync leads, trigger CRM automations, and build conditional logic - without Zapier, Pabbly, or manual imports.

TABLE OF CONTENTS

• Google Forms Actions and Triggers in Workflows
  • What is the Google Forms Integration in Workflows?
    • Why It Matters
  • Triggers (Google Forms → Workflows)
    • Available Triggers
    • Trigger Outputs
  • Actions (Workflows → Google Forms)
    • Find Form
    • Find Response by ID
    • Find Responses by Form Name
    • Recommendation
  • Getting Started with Google Forms
    • Step 1: Search in Workflows
    • Step 2: Connect Your Google Account
    • Step 3: Configure Trigger or Action
  • How do Google Forms Triggers Work?
  • Common Use Cases
    • Use Case 1: Lead Capture & CRM Sync
    • Use Case 2: Feedback Form Follow-Up
    • Use Case 3: Conditional Automation Using Past Responses
  • Frequently Asked Questions

What is the Google Forms Integration in Workflows?

The Google Forms integration enables seamless automation between Google Forms and HighLevel Workflows.
It allows you to trigger workflows when a new form response is submitted and to search for forms or past responses directly inside your automations.

This integration is ideal for:

• Lead capture and inbound inquiries

• Client onboarding forms

• Feedback, surveys, and NPS collection

• Conditional workflows based on historical responses

Why It Matters

Without native support, users rely on third-party tools or manual CSV imports. With this integration, you can:

• Instantly trigger workflows on new form submissions

• Map form responses directly to CRM fields

• Build logic based on whether a response already exists

• Reduce dependency on external automation platforms

Triggers (Google Forms → Workflows) (Coming Soon)

These Google Forms events can initiate workflows:

Available Triggers

New Response (Instant)
Fires when a new response is submitted to a selected Google Form.

Behavior

• Polling every 5 minutes 

• Each response triggers the workflow only once

Trigger Outputs

• Form metadata (Form ID, Form Name)

• Individual question responses

• Respondent information

• Submission timestamp

Actions (Workflows → Google Forms)

These actions allow workflows to search for forms and responses:

Find Form

Search for a Google Form using:

• Form Name (dropdown list)

• Form ID (dynamic input supported)

Behavior

• Dropdown shows accessible forms

• Form ID can be dynamically mapped

• Includes Found and Not Found branches

Find Response by ID

Searches for a single response using:

• Form ID

• Response ID

Behavior

• Always returns one response

• No limit field required

• Includes Found and Not Found branches

Find Responses by Form Name

Searches for responses in a specific form.

Inputs

• Form Name (dropdown)

• Optional dynamic Form ID override

Behavior

• Returns all matching responses

• No upper limit on returned results

• Includes Found and Not Found branches for conditional workflows

Recommendation

If your form is high-volume and large amount of responses, add next page token to view the next set of responses.

Getting Started with Google Forms

Step 1: Search in Workflows

In the Automations Builder, click Add Trigger or Add Action and search for Google Forms.

Step 2: Connect Your Google Account

If not already connected, click Connect Now and authorize access using Google OAuth.

Step 3: Configure Trigger or Action

• Select the form

• Test to fetch sample responses

• Map response fields to CRM, messaging, or logic steps

How do Google Forms Triggers Work?

Google Forms triggers are designed to be near real-time and reliable.

1. Select New Response trigger.

2. Choose the Google Form.

3. Test trigger to fetch a sample response.

4. Use response fields (name, email, phone, answers) in workflow actions.

Common Use Cases

Use Case 1: Lead Capture & CRM Sync

Goal: Automatically create and follow up with new leads.

Workflow Setup

• Trigger: New Response (“Lead Capture Form”)

• Actions:

  • Create or update contact in HighLevel CRM

  • Send thank-you SMS or email

  • Notify sales rep via internal notification

Result:
Every form submission becomes a CRM contact with automated follow-up.

Use Case 2: Feedback Form Follow-Up

Goal: Escalate low satisfaction scores.

Workflow Setup

• Trigger: New Response (“Client Feedback Form”)

• Condition: Rating ≤ 6

• Actions:

  • Send apology email

  • Create CRM task for account manager

  • Add tag “Low NPS”

Result:
Unhappy clients are addressed immediately without manual review.

Use Case 3: Conditional Automation Using Past Responses

Goal: Avoid sending duplicate surveys.

Workflow Setup

• Trigger: Internal CRM Event (“Client Project Completed”)

• Actions:

  • Find Responses (search by client email)

  • If Found → Do nothing

  • If Not Found → Send survey link

Result:
Clients only receive surveys when appropriate.

Frequently Asked Questions

Are Google Forms triggers instant?
They use polling every 5 minutes.

Can I search responses dynamically?
Yes - use Find Response by ID or Find Responses by Form Name.

Is this a two-way sync?
No. Currently, workflows can read from Google Forms and act in HighLevel.

Are these premium actions?
Yes, Google Forms triggers and actions are billed at standard automation rates.

Can I use responses in conditional logic?
Yes , all response data is available in If/Else conditions.