Introduction to Ask AI Assistant

Modified on: Mon, 23 Mar, 2026 at 8:23 AM

We’re excited to roll out a new AI-powered assistant inside HighLevel, Ask AI. Whether you need content written in your brand voice, want to create a new community, or just need quick answers, Ask AI is here to help. No need to jump between tools or tabs.

Ask AI would act as your built-in assistant inside GoHighLevel. We’re starting with a few key capabilities and will be continuously adding more over time.

IMPORTANT: A Completely New Ask AI Experience is currently available in Labs. If you don’t see it, ask an admin to enable it at Agency Settings > Labs. For more, refer to Labs Features - Complete Overview.

TABLE OF CONTENTS

What is Ask AI?
Who can use Ask AI?
What can the bot do?
Improved List-Based Element Updates
How to use Ask AI Bot?
Open Ask AI from the left navigation
Example 1: Generate Branded Content
Example 2: Create a Voice AI agent
Frequently Asked Questions
Related Articles

What is Ask AI?

Ask AI is a built-in virtual assistant for GoHighLevel users. It combines smart AI capabilities with your brand context to help you take action inside HighLevel, directly from a single interface. You’ll find the Ask AI icon in the top navigation bar. Ask AI also supports a distraction-free, full-screen workspace so you can plan, generate, and take action without switching screens.

Note: In order to generate personalized/branded content, make sure that you have configured your brand voice in Marketing > Branded Content > Brand Voice..

Who can use Ask AI?

Currently Ask AI is available to all Agency Admins and Agency Users but only available to Sub-account Admins and Sub-account Users on the 97$ Unlimited AI Employee Plan. It can be found and used in the top navigation bar, click on the icon and enter your prompts.

What can the bot do?

Here’s a closer look at what Ask AI currently supports:

Create Branded Content: No more generic AI writing, the bot pulls in your brand voice settings to generate content that sounds like you. From email newsletters to social captions, it creates high-quality content tailored to your tone and brand voice settings.
Create Communities: Setting up a new community no longer requires digging through menus. Just tell the bot what kind of community you want to create, and it will guide you step-by-step, all from the chat.
Answer Questions or Help with Ideas: Need inspiration for a campaign? Want ideas about a blog CTA? Directly send them to Ask AI.
Execute Actions in HighLevel (MCP-Powered): Ask AI can run supported in-app actions from chat like creating or updating records, rescheduling appointments, pulling data, or bulk-updating opportunities based on your permissions.
For examples and guardrails, see How to Use the MCP Server within Ask AI.

Improved List-Based Element Updates

Ask AI now supports item-level updates for list-based elements inside the Website and Funnel Builder.

Previously, small AI edits to list-based components (such as FAQs or Pricing Tables) could result in the entire list being rewritten — even if only one item needed to change.

Category	Items
Newly Supported	Testimonials; Pricing Tables; Logo Showcase; Number Counters
Improved Existing Elements	FAQs; Image Sliders; Photo & Video Gallery; Navigation Menus
Main Benefit	Only the selected list item is updated, preserving the rest of the content and reducing overwrite risk.

How to use Ask AI Bot?

Follow these steps to get started:

Click on the Ask AI Bot icon in the top navigation bar.
Type in what you need: content, a new community, ideas, or questions.
The bot will guide you or respond instantly with what you asked for.

You can start with something like:
1. “Give me blog post ideas about SMS marketing.”
2. “Write a Facebook ad post using my brand voice.”
3. “Help me set up a community for local business owners.”
You can also view the chat history, and go back to older chats directly by toggle next to the full-screen toggle.

Ask AI opens in a full-screen workspace, so it is not a chatbot tucked in a corner. Use it to focus on real work and complete higher-volume tasks without leaving HighLevel. You can access Ask AI from the left navigation at both the Agency level and the Sub-account level.

1. In your account, look at the left navigation panel.

2. Click Ask AI (it appears as a dedicated menu item).

3. In the Ask AI workspace, you can:

Click New chat to start a fresh thread.
Use Search to find previous conversations (if available).

Example 1: Generate Branded Content

Click on the Ask AI Bot icon in the top nbar.
Type your request, for example:

“Create a new social media for our easter offer for 20% on all the services.”

Note: Make sure you have setup Brand Voice, to ensure personalized content.
The assistant will pull in your brand voice settings and return a ready-to-use draft, the assistant can refine the provided text and modify it to meet your specific needs.
Click on create draft or make changes as per your need and then execute accordingly.

Example 2: Create a Voice AI agent

Use Ask AI to set up a Voice AI agent and route urgent calls using a Call Transfer Action.

Open Ask AI and Enter a prompt like: “Create a Voice AI agent that answers inbound calls, collects the caller’s name and reason for calling, and routes urgent requests.”
Answer the setup questions the assistant asks. The assistant collects a few quick details before it creates anything such as your business name, the phone number to transfer urgent calls to, what counts as "urgent” (so it knows when to route), the agent’s name, etc. Enter the details as prompted.
Review the proposal, then confirm creation. Once you provide the details, the assistant prepares a proposal for your review. After you confirm, it creates the Voice AI Agent.
You can then test the setup with an inbound call or Test Your Agent to confirm urgent calls route correctly.

Frequently Asked Questions

Q: What changed with Ask AI list-based updates?

Ask AI now updates list-based elements at the item level instead of rewriting the entire list. Only the specific item being modified is updated.

Q: Which elements support item-level updates?

New support includes Testimonials, Pricing Tables, Logo Showcase, and Number Counters. Existing elements like FAQs, Image Sliders, Photo & Video Gallery, and Navigation Menus also benefit from improved updating behavior.

Q: Will Ask AI overwrite my entire FAQ or Pricing Table when I make a small change?

No. With this update, Ask AI modifies only the specific list item requested, reducing the risk of unintended overwrites.

Q: Does this change how I manually edit elements?

No. Manual editing behavior remains the same. This update only affects how Ask AI processes updates.