Google AdWords has a feature called conversion tracking. This allows you to track the success of your ads and optimize them accordingly. It’s an essential tool for advertisers who want to maximize their return on investment (ROI).

A conversion can be a specific customer action you've defined as valuable to your business, such as an online purchase or phone call. Conversion tracking shows you what happens after a customer interacts with your ads -- whether they purchased a product, signed up for your newsletter, and called your business.

In this article, we will show you how to set up conversion tracking in Google AdWords action in workflows so that you can start optimizing your campaigns.

Note before getting started 

1. For the most effective reporting, please make sure to set up Google Ad reporting [How to setup Google Ad Reporting]

2. Please check that you have integrated the correct MCC id and Google Id to the location and that the email associated has the highest permissions (admin). 

3. UTM Tracking template is added to Google Ad Account, in Account settings or campaign settings or ad level setup. (It can ONLY be present in one place)

Troubleshoot Guide For Google Ad Reporting

Covered in this article:

How to set up the Google Ad Conversion Action

Step 1: Head into your Google Adwords account and click on the Tools and Settings tab. Click on Conversions in Tools and Settings

Step 2: let's set up the Conversions goals

Step 3: Let's give the Conversion a Name

Step 4: Select the value for your conversion. 

Step 5: Setup the conversion window and attribution model 

Step 6: Now let's create the Workflow in the System

• Form Submission/Order Purchases/Survey Submission

• Number Pool Calling

• Chat Widget

Troubleshooting⁣

• I have set up my conversions. Now how do I know it's working? ⁣
• Where can I see my conversions?⁣

How to set up the Google Ad Conversion Action

Step 1: Head into your Google Adwords account and click on the Tools and Settings tab. Click on Conversions in Tools and Settings

• Either select "Other data sources or CRMs" and then Select "Track conversions from clicks"

• Or, Select "Manual import using API or uploads" and then Select "Track conversions from clicks"

• In the recent update you may see the below options. Select "CRMs, files, or other data sources" and then select "Track conversions from clicks". Also under Data Source select "Skip this step and set up a data source later".

Step 2: Let's set up the Conversions goals

Few users will see google's new UI and flow. Refer to the below image for the same. You can choose the conversion goal here as "Converted Lead"

Step 3: Let's give the Conversion a Name

The conversion name will need to be spelled EXACTLY the same when setting up your Google AdWords action in the Workflow builder (last step). 

Once you have completed this step please copy and paste your conversion name somewhere close. This will be used in a workflow trigger on the last step of this guide.

Few users will see google's new UI and flow. Refer to the below image for the same. You can add the conversion name and click on Add

For users with the new UI, the user needs to click on "Settings" for the conversion created and choose "Conversion action settings"

Step 4: Select the value for your conversion. 

Step 5: Setup the conversion window and attribution model 

2. Next, set the Attribution model as "First click" or "Latest click" (recommended)... more info

4. Refer below to the screens on the new UI update

5. Click on Done

Step 6: Now let's create the Workflow in the System

• Form Submission/Order Purchases/Survey Submission

• Number Pool Calling

• Chat Widget

Every time you create a new campaign in Google, you will need to select "other" as your Google Adwords option in your new workflow. 


It will take approximately 15-20 minutes once we receive one contact with UTM source and gclid, wbraid or gbraid to get the list populated in workflow trigger as well as in Google Adwords Conversion.

Form Submission/Order Purchases/Survey Submission

• Create the Workflow
• Select the trigger - Form Submission, Order Form Submission, or Survey Submission
• Once the trigger is selected, add the filters with which the Form/ Order Form/ Survey and save the trigger details
• Click on the plus icon action and select the "add to Google Adwords" event and select "Other". Please paste the "Conversion Name" that was created in Google Adwords exactly as it is spelled. 
• Please click "Save" and "Publish" your workflow
  
  

Number Pool Calling

• Create the Workflow
• Select the trigger - Call Status
• Once the trigger is selected, add the filters with Call Direction > Incoming and Pool Number > Select Pool Number.
• [Please add the pool number script on the funnel/website in header settings]
• Click on the plus icon action and select the "add to Google Adwords" event and select "Other". Please paste the "Conversion Name" that was created in Google Adwords exactly as it is spelled. 
• Please click "Save" and "Publish" your workflow
  
  

Chat Widget

• Create the Workflow
• Select the trigger - Customer Replied Trigger
• Click on the plus icon action and select the "add to Google Adwords" event and select "Other". Please paste the "Conversion Name" that was created in Google Adwords exactly as it is spelled.
• Please click "Save" and "Publish" your workflow

Troubleshooting⁣

I have set up my conversions now how do I know it's working? ⁣

Where can I see my conversions?⁣

Does this work with all triggers?⁣

• Form Submission/Order Purchases/Survey Submission

• Number Pool Calling

• Chat Widget