Social Planner - How to Add Watermarks

Modified on: Wed, 17 Dec, 2025 at 8:06 AM

Keep every post on-brand by assigning a unique watermark to each connected social account in Social Planner. This guide explains how to upload PNG watermarks, assign them per social, and manage automated posting behavior, all in one place.

TABLE OF CONTENTS

What is Watermark in Social Planner?
Key Benefits of Using Watermarks
How to Upload & Manage Watermarks
Important Notes
Frequently Asked Questions
Related Articles

A watermark is a visible, often translucent, design or text superimposed onto a digital image or document. HighLevel lets users upload one watermark per connected social account and control which watermark is applied automatically at publish time. Instead of a single global watermark, assignments determine the branding used for each account, helping teams manage multiple brands without repetitive re-uploads.

Key Benefits of Using Watermarks

Ownership and Copyright Protection: Watermarks can be used to assert ownership and protect the copyright of the content. By including a watermark with a username, logo, or other identifying information, it becomes more difficult for others to claim the content as their own.
Brand Recognition: For businesses and content creators, watermarks can serve as a form of branding. Placing a logo or a brand name on images helps in building brand recognition. This can be particularly important for marketing and establishing a consistent online presence.
Deterrence Against Unauthorised Use: Watermarks act as a deterrent against unauthorised use of images. Potential infringers may be less likely to use or share content that is clearly marked with someone else's branding or identification.
Professionalism: Watermarks can add a level of professionalism to the content. This is especially important for photographers, artists, and other creatives who want to showcase their work in a polished manner.
Promotion and Marketing: Watermarks can be used strategically for promotional purposes. For example, a watermark might include a website URL, social media handle, or a hashtag related to a campaign, directing viewers to the creator's online presence or a specific promotion.
Personalisation and Artistic Expression: Some individuals may use watermarks as a means of personalization and artistic expression. The design and placement of can be a creative element that enhances the overall visual appeal of the content.

How to Upload & Manage Watermarks

Step 1: Go to Settings

Login to your sub-account.
Navigate to Marketing → SocialPlanner → Settings.
Click on the Watermark tab.
If you haven’t added a watermark yet, you’ll see an “Try It Now” nudge prompting you to create one. And if you already had watermark assigned than your existing single watermark will automatically appear in the list view as “All Socials”. You can choose to edit this setup and assign specific watermarks to each account later.

Step 2: Upload a Watermark

Click on the + Add Watermark button.
Give your watermark a name for easy identification.
Upload a PNG or JPG (min. 200x200px, max. 5MB).

Step 3: Edit Watermark

Adjust the the alignment of watermark.
Adjust the Opacity of the watermark.
Use the Scale button to resize the watermark.
Use the Auto Padding option to add more space around the logo.

Step 4: Select Accounts and Create Watermark

Select All or Particular social media accounts you want to apply this watermark to.
Click on the Create button.

Step 5: Manage Uploaded Watermarks

Once uploaded, you can:

View all watermarks in a list.
Edit (rename or replace) any watermark.
Delete a watermark.

Important Notes

New posts created after the release will use the latest assigned watermark.
When you edit or clone an older post, you will see the original (non-watermarked) image, and the new watermark will apply only after saving.
New Category Queue posts will have new assigned watermark.
RSS and Review Posts does not support watermark.
Video watermarking is not supported (API restriction)
For automated posts (Category Queue & Recurring Post) the new watermark will start applying from the next scheduled post onwards.

Frequently Asked Questions

Q. Can I apply more than one watermark to the same social account?

No. Each social account can have one assigned watermark at a time.

Q. What happens if I delete a watermark that’s assigned?

Affected social accounts reset to No watermark until you assign another.

Q. Do watermarks apply to videos?

No. Watermarks apply to supported image posts only.

Q. Will changing assignments update posts already scheduled?

Changes affect future publishes. Existing scheduled items keep their media unless you recreate or update them.

Q. Can RSS or Review posts use watermarks?

No. These sources do not apply watermarks.

Q. Is there a recommended file type and size?

PNG or JPG (min. 200x200px, max. 5MB)

Q. How does bulk CSV scheduling decide which watermark to use?

It uses the current per‑social assignment for each account at the time the post publishes.