How to Use Media Optimization and Watermarking in the Mobile Social Planner

This article will show you how to streamline mobile social media publishing using two new features — Media Optimization and Watermarking — now available in the HighLevel and LeadConnector mobile apps. These tools allow you to maintain brand consistency and meet platform-specific requirements with minimal effort, directly from your mobile device.

TABLE OF CONTENTS

• What is Media Optimization and Watermarking?
• Key Benefits of Media Optimization and Watermarking
• How To Use These Features in the Mobile App
• Watermarking on Mobile
• Media Optimization for Social Channels
• Frequently Asked Questions

What is Media Optimization and Watermarking?

Media Optimization and Watermarking are enhancements within the Social Planner designed to reduce the manual workload involved in preparing visual content for social media platforms. Media Optimization automatically resizes and reformats your uploaded images based on each platform’s specifications. Watermarking applies your pre-configured brand logo or visual identifier to every image in your post, ensuring consistent branding across all platforms.

Key Benefits of Media Optimization and Watermarking

These tools simplify your publishing workflow and ensure your brand is accurately represented, no matter where your content is shared.

• Automatically formats images to match platform-specific requirements (Instagram, Facebook, LinkedIn, etc.)
  
  

• Applies your brand watermark to all images in a post
  
  

• Enhances visual consistency and prevents off-brand posts
  
  

• Reduces reliance on third-party design or editing tools
  
  

• Minimizes formatting errors such as improper cropping or rejection due to incompatible dimensions
  
  

• Enables fast and consistent mobile publishing for busy teams or agencies

How To Use These Features in the Mobile App

Enabling Media Optimization and Watermarking is quick and easy during the post creation process in the mobile app. Follow the steps below to activate these features:

1. Open the Social Planner in the HighLevel or LeadConnector mobile app.
   
   

2. Tap Create Post and upload the image(s) you wish to share.
   
   

3. Scroll to the Advanced Settings section.
   
   

4. Toggle Watermark to apply your pre-configured brand watermark.
   
   

5. Toggle Optimize Media for Platforms to automatically format your media based on the publishing platforms selected.
   
   

6. Preview your post and select the platforms where you want it published.
   
   

7. Tap Publish to complete the process.
   
   

Watermarking on Mobile

Watermarking allows you to apply consistent brand visuals to your content directly from your mobile device, without requiring manual editing or use of external tools.

• The watermark must be configured from the desktop version of the Social Planner before it can be used on mobile.
  
  

• Once configured, it will automatically apply to all images in a post when enabled.
  
  

• This feature supports all social platforms integrated with the Social Planner.
  
  

• The watermark can be turned on or off per post.
  
  

Media Optimization for Social Channels

Each social media platform has unique image dimension requirements. Media Optimization eliminates the need to manually adjust your images by automatically resizing and formatting them to comply with platform standards.

• Supports platforms such as Instagram, Facebook, and LinkedIn
  
  

• Prevents issues like image cropping, distortion, or upload rejections
  
  

• Ensures each image looks optimal and professional on every channel
  
  

• Ideal for agencies or users managing multiple brands and platforms
  
  

Frequently Asked Questions

Q: Where do I configure my watermark?
 A: The watermark must be set up via the desktop version of the Social Planner. Once configured, it can be used in mobile posts.

Q: Will Media Optimization alter my original image file?
 A: No. The original image remains unchanged. Optimization occurs only during the publishing process.

Q: Can I choose not to apply the watermark for certain posts?
 A: Yes. You can toggle the watermark feature on or off for each individual post under Advanced Settings.

Q: What version of the mobile app is required to access these features?
 A: You must be using version 3.96.5 or higher of the HighLevel or LeadConnector mobile app.

Q: Are these features available in white-labeled mobile apps?
 A: Yes, but you must request an update to the latest version for the features to be available.

Q: Does Media Optimization work with video files?
 A: Currently, Media Optimization is only supported for image files.