This Messaging Policy applies to all subaccounts that are using LeadConnector Phone Systems (LC - Phone). This means that all outbound messages from your sub-account have to comply with our SMS and MMS Messaging Guidelines. The following messaging use cases are not allowed on SMS or MMS in the United States or Canada. 

The below information applies to long code messaging with the rollout of the new A2P 10DLC system, in addition to the shortcode and Toll-Free messaging. Lastly, we have also provided some suggested alternatives for conducting certain forbidden use cases.


Forbidden message categories for SMS/MMS in the US/Canada

Please Note:

Any use cases that violate this policy will not be allowed on the LeadConnector ISV platform, regardless of number/sender type or destination country.




High-risk financial services

  • Payday loans

  • Short-term high-interest loans

  • Third-party auto loans

  • Third-party mortgage loans

  • Student loans

  • Cryptocurrency

“Third-party” means originating from any party other than the one which will service the loan.

Third-party lead generation services

  • Companies that buy, sell or share consumer information.


Debt collection or forgiveness

  • Third-party debt collection

  • Debt consolidation

  • Debt reduction

  • Credit repair programs

“Third-party” means originating from any party other than the one who is owed the debt. For example, a hospital could send messages regarding bills for its own patients, assuming they opted-in to receive messaging.

“Get rich quick” schemes

  • Work-from-home programs

  • Risk investment opportunities

  • Pyramid schemes

This is different from outreach about employment as a result of compliant opt-in practices, messages from brokerages to their members, investment news alerts, or other investment-related messages.

Illegal substances

  • Cannabis (United States)

  • CBD (United States)

  • Prescription drugs

Cannabis is federally illegal in the United States. Cannabis businesses will not be permitted to use SMS/MMS messaging in the US, regardless of message content.

CBD is federally legal, but is not legal in some US states, so US carriers do not permit messaging related to CBD.

Offers for drugs that cannot be sold over the counter in the US/Canada are forbidden.


  • Casino apps

  • Gambling websites

Gambling traffic is prohibited in the US and Canada on all number types (Toll-Free, Short Code, Long Code). 

"S.H.A.F.T." use cases

  • Sex

  • Hate

  • Alcohol

  • Firearms

  • Tobacco

While Tobacco traffic is prohibited on Toll-Free, it is allowed on Short Code, or Long Code, as long as proper age-gating procedures are in place.

Alcohol traffic is allowed on Toll-Free (US only), Short Code, and Long Code, as long as proper age-gating procedures are in place.

Firearms and Vaping-related traffic is prohibited.