Social Planner - Image, Video, Content and API limitations

Modified on: Thu, 4 Jul, 2024 at 10:50 AM

For a content marketing campaign, knowing exactly what kind of image and video format to post, and how often is absolutely important. Here are the best sizes for sharing images on social media:


Image

 


Format
Maximum File Size
Aspect Ratio
No. of Images
MultiMedia 
PinterestPNG JPG
10MB


1 Image
Not Allowed

Facebook Pages 
PNG JPG GIF
10MB
Recommended - need to keep the Width*Height - 1280 x1080


Minimum 
600 x 315 pixels
Unlimited Image(s) - Recommend to post 10 Image(s) or less
Not Allowed
Instagram
Business Profile
PNG JPG
8MB
Square, or between 1.91:1 and 4:5
Landscape: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels
10 Image(s)
Multimedia format is allowed for carousal- can add image(s) and video(s) together.
Linkedin Profile and Pages
PNG JPG GIF
8MB 
Maximum
6012 pixels x 6012 pixels
9 Image(s)
Not Allowed
TwitterPNG JPG GIF5MB
Recommended - need to keep the Width*Height - 1280 x1080
4 Image(s)Not Allowed
Tiktok----
GMB
PNG JPG 
5MB
Must be greater than Width*Height - 720*720

Maximum
Width*Height - 3000*3000
1 Image
Not Allowed


        1. Instagram Story
  • Image Format-JPEG
  • Image size-8MB
  • Count-10 image(s) or video(s)
  • Video Format-MOV/MP4
  • Video Size-100MB
  • Video Duration- min 3sec max 30 sec
  • Video width-1920 px

    2. Instagram Reels

  • Video Format-MOV/MP4
  • Video Size-1GB
  • Video Duration- min 3 sec max 15 Minutes
  • Video width-1920 px
  • Video Thumbnail format- all
  • Video Thumbnail size-8MB

    3. Facebook Reels 
  • Video Format-MOV/MP4/webM
  • Video Size-1GB
  • Video Duration- min 3 sec max 90 sec
  • Video width-1080 * 1920 pixels (recommended)
    Minimum is 540 x 960 pixels
  • Video Thumbnail format- Thumbnail support is not available for Facebook Reels
  • Aspect Ratio - 9:16


Notes


1) Multimedia format - Posting Image(s) and Video(s) together in a single post 
2) As you experiment with different kinds of images, only then you'll realize which works best     for your brand. By default, these two sizes are impeccable
Horizonatal (landscape): 1,024 pixel X 512 pixel
Vertical (portrait): 800 pixel x 1,200 pixel




Video


Format
Maximum File Size
Duration
Aspect Ratio
No. of Video
MultiMedia
Pinterest
MP4 MOV WEBM
1 GB4 sec - 5 mins
Aspect Ratio: 9:16 (full-bleed videos), 1:2, 2:3, 3:4, 4:5, or 1:1

Video Encoding: H.264 or H.265 
1 VideoNot Allowed
Facebook Pages 
MP4  MOV
1 GB
1 sec - 20 mins
Between 16:9 and 9:16
1 Video
Not Allowed
Instagram
Business Profile
MP4 MOV
100 MB
3 sec - 60 sec
Between 4:5 and 16:9

Video Width - upto 1920 px
10 Video(s)
Multimedia format is allowed for carousal- can add image(s) and video(s) together
Linkedin Profile and Pages
MP4  MOV
200 MB
3 sec - 30 mins
Between 1:2.4 and 2.4:1
1 Video
Not Allowed
TwitterMP4  MOV
512 MB
0.5 sec - 140 sec
Between 1:3 and 3:1
1 Video
Multimedia format is allowed

TiktokMP4MOV WEBM1 GB3sec - 180 sec540 pixel resolution

Minimum height 360 px and Maximum height 4096 px
1 VideoNot Allowed
GMB
-
-
-
-
-
Not Allowed



Content Length - 



Content Length
Pinterest500 character and title 100 character
Facebook Pages 
62000 character
Instagram
Business Profile

Reel 

Story
2200 character

2200 character

0 character
Linkedin Profile and Pages
3000 character
Twitter280 character
Tiktok Personal

Tiktok Business
150 character

2200 character
GMP
1500 character


Current Rate Limits based on platforms per active user:

  • Google - 300/min
  • Facebook - 200/hr
  • Instagram - 200/hr
  • TikTok - 15/day
  • Twitter - 100/hr
  • LinkedIn - 150/day
  • Pinterest - 100 pins/min


OG Meta Tag is available in all platforms except Instagram, Tiktok and Youtube

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