Prequsisties before continuing with this guide
- Ensure you have already added an Instagram Professional account [Publishing Reels to a personal or creator account is NOT available]
- Uploading Images and videos in Media Library prior to creating the reel
- Can I use Instagram Reels with any Instagram account?
- What types of content can I include in an Instagram Reel?
- Is there a time limit for Instagram Reels?
- Can I schedule my Instagram Reel for later publication?
- Can I use Instagram Reels for personal or creator accounts?
- How can Instagram Reels help me connect with my audience?
- Is there a limit to how many Instagram Reels I can create using The Social Planner?
- Increased visibility: Instagram Reels allow users to reach a wider audience. When you create a Reel, it has the potential to be featured on the Explore page, where people who don't follow you can discover your content. This exposure can help individuals, influencers, and businesses gain more visibility and attract new followers.
- Creative expression: Reels offer a platform for users to showcase their creativity and talent. With various editing tools, effects, filters, and audio options, people can experiment and create engaging visually appealing short videos.
- Discoverability: Instagram Reels' algorithm shows users content based on their interests, preferences, and engagement patterns. This means that if you consistently create engaging Reels, your content is more likely to be recommended to users likely to enjoy it. This can help individuals and brands increase their reach and attract more followers.
- Business promotion: Reels also allow businesses to humanize their brand and connect with their audience more personally.
- Bite-sized content consumption: Short-form content is popular in today's fast-paced digital environment due to its quick and easily consumable nature. Users can scroll through Reels quickly, making it a convenient way to discover and engage with content.
How to make an Instagram Reel using the Social Planner
Step 1: Go to the "Marketing" tab > "Social Planner" > "New Post."
Step 2: Under Publish, select your Instagram account.
If you select another social account, Reels will not be visible. For publishing to Instagram, you must select one or multiple Instagram Professional accounts.
Step 3: Select Reels as your Instagram content type (See image below)
Step 4: Create your reel by uploading up to 10 images or videos
Step 5: Select "Post Now" or "Schedule for Later" - You can also save your story as a draft.
If your post was scheduled, you will see your reel under the "schedule posts" tab
Supported Content for Instagram Reels
- Suggested video size upto 1GB and for thumbnail is 8MB. - Aspect Ratio - The dimension should be recommended of 9:16. - Duration: 15 mins maximum and 3 seconds minimum - Format: MOV or MP4