TABLE OF CONTENTS
- Image Guidelines
- Video Guidelines
- Content Length
- Social Posting Rate Limits
- Additional Social Posting Guidelines
PLEASE NOTE:
- Multimedia format - Posting Image(s) and Video(s) together in a single post
- As you experiment with different kinds of images, you'll realize which works best for your brand. By default, these two sizes are best:
- Horizontal (landscape): 1,024 pixels x 512 pixels
- Vertical (portrait): 800 pixels x 1,200 pixels
Image Guidelines
| Platform | Type(s) | Size | Aspect Ratio | No. of Images per post |
| Facebook Post | JPEG, PNG, GIF | 10 MB | Any | No Limit - We recommend 10 image(s) per post |
Facebook Reel | Not Supported | |||
| Facebook Story | JPEG, PNG, GIF | 4 MB | Any | 1 |
Instagram Post | JPEG, PNG | 8 MB | Aspect ratio between 4:5 and 1.91:1 | 10 |
| Instagram Reel | Not Supported | |||
| Instagram Story | JPEG | 8 MB | - | 10 |
| YouTube Shorts | Not Supported | |||
| YouTube Video | Not Supported | |||
LinkedIn Profile and Pages | JPEG, PNG, GIF | 8 MB | Max 6012px X 6012px | 9 |
| LinkedIn Carousel (PDF) | JPEG, PNG, GIF | 10 MB | - | 300 |
| Tiktok Personal | Not Supported | |||
| Tiktok Business | Not Supported | |||
Google Business Profile | JPEG, PNG | 5 MB | Min 720px X 720px Max 3000px X 3000px | 1 |
| JPEG, PNG, BMP, TIFF, WEBP | 10 MB | - | 1 | |
| HighLevel Community | JPG, PNG, SVG, GIF | 10 MB | - | 10 (Images or Videos) |
Video Guidelines
| Platform | Type(s) | Size | Duration | No. of Videos per post | Thumbnail Support | Thumbnail Type | Thumbnail Size |
| Facebook Post | All Formats | 1 GB or min 1 sec and max 240 min | 240 Minutes | No limit (recommend 10) | Yes | All types | 10 MB |
Facebook Reel | All Formats | 1 GB or min 3 sec and max 90 sec (Min 540 × 960 px) | • Min 3 Sec • Max 90 Sec | 1 | No | - | - |
| Facebook Story | All Formats | 1 GB or min 3 sec and max 60 sec (Min 540 × 960 px) | • Min 3 Sec • Max 60 Sec | 1 | No | - | - |
Instagram Post | MOV, MP4 | 100 MB or min 3 sec and max 60 sec (Width 1920 px) | • Min 3 Sec • Max 60 Sec | 10 | No | - | - |
| Instagram Reel | - | 1 GB or min 3 sec and max 15 min | • Min 3 Sec • Max 15 Sec | 1 | Yes | All Types | 8 MB |
| Instagram Story | MOV, MP4 | 100 MB or min 3 sec max 60 sec | • Min 3 Sec • Max 60 Sec | 10 | No | - | - |
| YouTube Shorts | • Must be ≤ 60 sec, • Vertical 9:16 recommended • Videos > 9:16 may be cropped • Include #Shorts | ||||||
| YouTube Video | • Width: 240p–8K • Max file size 256 GB • Max length 12 hrs | ||||||
LinkedIn Profile and Pages | MOV, MP4 | 500 MB or min 3 sec and max 30 min | • Min 3 Sec • Max 30 Min | 9 | Yes | JPEG, PNG | 10 MB |
| LinkedIn Carousel (PDF) | Not Supported | ||||||
| Tiktok Personal | MOV, MP4, WebM | • Max 1 GB • Min 3 Sec, Max 180 Sec • Min WxH 360 px • Max WxH 4096 px • FPS 23–60 | • Min 3 Sec • Max 180 Sec | 1 | No | - | - |
| Tiktok Business | MOV, MP4, WebM | • Max 1 GB • Min 3 Sec, Max 600 Sec • Min WxH 360 px • FPS 23–60 | • Min 3 Sec • Max 600 Sec | 1 | No | - | - |
Google Business Profile | Not Supported | ||||||
| MP4 or M4V | Video size: up to 2 GB (lib limit 1 GB) H.264/H.265 Min 4 Sec, Max 5 Min Aspect ratios: 9:16, 1:2, 2:3, 3:4, 4:5, 1:1 | • Min 4 Sec • Max 5 Min | 1 | Yes | JPEG, PNG | 10 MB | |
| HighLevel Community | MP4 | 1 GB | Min 4 Sec | 10 (incl. images) | No | - | - |
Content Length
| Platform | Content Length (Text Limit) |
| Facebook Post | 62,000 characters |
Facebook Reel | 62,000 characters |
| Facebook Story | 62,000 characters |
Instagram Post | 2,200 characters |
| Instagram Reel | 2,200 characters |
| Instagram Story | 0 characters |
| YouTube Shorts | 5000 characters, |
| YouTube Video | 5,000 characters |
LinkedIn Profile and Pages | 3,000 characters |
| LinkedIn Carousel (PDF) | 3,000 characters |
| Tiktok Personal | 150 characters |
| Tiktok Business | 2,200 characters |
Google Business Profile | 1,500 characters |
| Pinterest (Title) | 100 characters |
| Pinterest (Post) | 500 characters |
| HighLevel Community | 100,000 characters |
Social Posting Rate Limits
These rate limits are for each active user and are different based on which platform you're using:
- Google - 300/min
- Facebook - 200/hr
- Instagram - 200/hr
- TikTok - 15/day
- LinkedIn - 150/day
- Pinterest - 100 pins/min
Additional Social Posting Guidelines
| Platform | OG Meta Link | At least 1 media required | MultiMedia Support |
| Facebook Post | Yes | No | No |
Facebook Reel | No | Yes | No |
| Facebook Story | No | Yes | No |
Instagram Post | No | Yes | Yes |
| Instagram Reel | No | Yes | No |
| Instagram Story | Yes | No | No |
| YouTube Shorts | Max 60 Sec | No | No |
| YouTube Video | Max 12 Hours | No | No |
LinkedIn Profile and Pages | Yes | No | No |
| LinkedIn Carousel (PDF) | Yes | Yes | No |
| Tiktok Personal | No | Yes | No |
| Tiktok Business | No | Yes | No |
Google Business Profile | Yes | No | No |
| No | Yes | No | |
| HighLevel Community | No | Yes | Yes |
OG Meta Tag is available on all platforms except Instagram, Tiktok, and YouTube.Was this article helpful?
That’s Great!
Thank you for your feedback
Sorry! We couldn't be helpful
Thank you for your feedback
Feedback sent
We appreciate your effort and will try to fix the article