TABLE OF CONTENTS
- Image Guidelines
- Video Guidelines
- Content Length
- Social Posting Rate Limits
- Additional Social Posting Guidelines
PLEASE NOTE:
- Multimedia format - Posting Image(s) and Video(s) together in a single post
- As you experiment with different kinds of images, you'll realize which works best for your brand. By default, these two sizes are best:
- Horizontal (landscape): 1,024 pixels x 512 pixels
- Vertical (portrait): 800 pixels x 1,200 pixels
Image Guidelines
| Platform | Type(s) | Size | Aspect Ratio | No. of Images per post |
| Facebook Post | JPEG, PNG, GIF | 10 MB | Any | No Limit - We recommend 10 image(s) per post |
Facebook Reel | Not Supported | |||
| Facebook Story | JPEG, PNG, GIF | 4 MB | Any | 1 |
Instagram Post | JPEG, PNG | 8 MB | Aspect ratio between 4:5 and 1.91:1 | 10 |
| Instagram Reel | Not Supported | |||
| Instagram Story | JPEG | 8 MB | - | 10 |
| YouTube Shorts | Not Supported | |||
| YouTube Video | Not Supported | |||
LinkedIn Profile and Pages | JPEG, PNG, GIF | 8 MB | Max 6012px X 6012px | 9 |
| LinkedIn Carousel (PDF) | JPEG, PNG, GIF | 100 MB | - | 300 |
| Tiktok Personal | Not Supported | |||
| Tiktok Business | Not Supported | |||
Google Business Profile | JPEG, PNG | 5 MB | Min 250px X 250px Max 3000px X 3000px | 1 |
| JPEG, PNG, BMP, TIFF, WEBP | 10 MB | - | 1 | |
| HighLevel Community | JPG, PNG, SVG, GIF | 10 MB | - | 10 (Images or Videos) |
| Threads Post | JPEG, PNG | 8 MB | 0.01:1 to 10:1 | Up to 20 images |
| Bluesky Post | JPEG, PNG | 1 MB | Standard web resolution | - |
Video Guidelines
| Platform | Type(s) | Size | Duration | No. of Videos per post | Thumbnail Support | Thumbnail Type | Thumbnail Size |
| Facebook Post | All Formats | 1 GB or min 1 sec and max 240 min | 240 Minutes | No limit (recommend 10) | Yes | All types | 10 MB |
Facebook Reel | All Formats | 1 GB or min 3 sec and max 90 sec (Min 540 × 960 px) | • Min 3 Sec • Max 90 Sec | 1 | No | - | - |
| Facebook Story | All Formats | 1 GB or min 3 sec and max 60 sec (Min 540 × 960 px) | • Min 3 Sec • Max 60 Sec | 1 | No | - | - |
Instagram Post | MOV, MP4 | 100 MB or min 3 sec and max 60 sec (Width 1920 px) | • Min 3 Sec • Max 60 Sec | 10 | No | - | - |
| Instagram Reel | - | 300MB or min 3 sec and max 15 min | • Min 3 Sec • Max 15 min | 1 | Yes | All Types | 8 MB |
| Instagram Story | MOV, MP4 | 100 MB or min 3 sec max 60 sec | • Min 3 Sec • Max 60 Sec | 10 | No | - | - |
| YouTube Shorts | Size:| Up to 1 GB |Duration: Up to 3 minutes; vertical 9:16 recommended | Number of videos : 1 | Thumbnail support: No | ||||||
| YouTube Video | • Width: 240p–8K •Supported video: upto 1GB '//[=] • Max length 12 hrs | ||||||
LinkedIn Profile and Pages | MOV, MP4 | 1GB or min 3 sec and max 30 min | • Min 3 Sec • Max 30 Min | 9 | Yes | JPEG, PNG | 10 MB |
| LinkedIn Carousel (PDF) | Not Supported | ||||||
| Tiktok Personal | MOV, MP4, WebM | • Max 1 GB • Min 3 Sec, Max 180 Sec • Min WxH 360 px • Max WxH 4096 px • FPS 23–60 | • Min 3 Sec • Max 180 Sec | 1 | No | - | - |
| Tiktok Business | MOV, MP4, WebM | • Max 1 GB • Min 3 Sec, Max 600 Sec • Min WxH 360 px • FPS 23–60 | • Min 3 Sec • Max 600 Sec | 1 | No | - | - |
Google Business Profile | Not Supported | ||||||
| MP4,MOV, WEBP | Video size: up to 2 GB (lib limit 1 GB) H.264/H.265 Min 4 Sec, Max 5 Min Aspect ratios: 9:16, 1:2, 2:3, 3:4, 4:5, 1:1 | • Min 4 Sec • Max 15 Min | 1 | Yes | JPEG, PNG | 10 MB | |
| HighLevel Community | MP4 | 1 GB | Min 4 Sec | 10 (incl. images) | No | - | - |
| Threads Video | MP4, MOV | 1GB | Up to 5 minutes | 20 videos (can mix with images) | No | - | - |
| Bluesky Video | MP4, MOV | 300MB | Up to 3 minutes | 1 video (cannot mix with images) | No | - | - |
Content Length
| Platform | Content Length (Text Limit) |
| Facebook Post | 62,000 characters |
Facebook Reel | 62,000 characters |
| Facebook Story | 62,000 characters |
Instagram Post | 2,200 characters |
| Instagram Reel | 2,200 characters |
| Instagram Story | 0 characters |
| YouTube Shorts | 5000 characters, |
| YouTube Video | 5,000 characters |
LinkedIn Profile and Pages | 3,000 characters |
| LinkedIn Carousel (PDF) | 3,000 characters |
| Tiktok Personal | 150 characters |
| Tiktok Business | 2,200 characters |
Google Business Profile | 1,500 characters |
| Pinterest (Title) | 100 characters |
| Pinterest (Post) | 500 characters |
| HighLevel Community | 100,000 characters |
| Threads Post | 500 characters |
| Bluesky Post | 300 characters |
Social Posting Rate Limits
These rate limits are for each active user and are different based on which platform you're using:
- Google – 100 posts / 24 hours
- Facebook – 200 posts / 1 hour
- Facebook Reels – 30 posts / 24 hours
- Instagram – 25 posts / 24 hours
- LinkedIn – 200 posts / 24 hours
- TikTok – 15 posts / 24 hours
- YouTube – 25 posts / 24 hours
- YouTube Global – 2000 posts / 24 hours
- Pinterest – 25 posts / 5 minutes
Additional Social Posting Guidelines
| Platform | OG Meta Link | At least 1 media required | MultiMedia Support |
| Facebook Post | Yes | No | No |
Facebook Reel | No | Yes | No |
| Facebook Story | No | Yes | No |
Instagram Post | No | Yes | Yes |
| Instagram Reel | No | Yes | No |
| Instagram Story | Yes | No | No |
| YouTube Shorts | Max 60 Sec | No | No |
| YouTube Video | Max 12 Hours | No | No |
LinkedIn Profile and Pages | Yes | No | No |
| LinkedIn Carousel (PDF) | Yes | Yes | No |
| Tiktok Personal | No | Yes | No |
| Tiktok Business | No | Yes | No |
Google Business Profile | Yes | No | No |
| No | Yes | No | |
| HighLevel Community | No | Yes | Yes |
OG Meta Tag is available on all platforms except Instagram, Tiktok, and YouTube.Frequently Asked Questions
Q: Why can a file be supported by the social network but rejected in Social Planner?
Social Planner uses the requirements supported by HighLevel and the connected platform's API. These limits can differ from what the social network allows when posting directly on its website or app.
Q: Can Social Planner optimize media automatically?
Social Planner can optimize supported media for social publishing. You should still review the applicable file size, duration, aspect ratio, and post-type requirements before publishing.
Q: Can I publish images and videos together in the same post?
It depends on the social network and post type. Refer to the Additional Social Posting Guidelines section to confirm whether multimedia is supported.
Q: Can I add a custom thumbnail to every video?
No. Custom thumbnail support depends on the platform and post type. Review the Thumbnail Support column in the Video Guidelines table before publishing.
Q: Why are the YouTube limits in Social Planner different from YouTube's native limits?
This article documents the limits supported when publishing through HighLevel Social Planner. The limits available when uploading directly to YouTube may be different.
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