How to Package Add-Ons as Part of SaaS Plans

This guide explains how agencies can include paid add-ons such as WordPress, WhatsApp, Yext, Ad Manager, AI Employee, and others—inside their SaaS plans in the SaaS Configurator. It also covers how billing works, how costs are calculated, and important considerations to ensure your SaaS plans remain profitable.

TABLE OF CONTENTS

• Before You Begin: How Add-Ons Are Billed
  • 1. Reselling (NOT used inside SaaS plans)
  • 2. Direct Deployment (Used for SaaS plans)
• 1. Open the Add-Ons Section in SaaS Configurator
• 2. Choose Add-Ons to Include in the Plan
• 3. Review Your Total Add-On Cost (Dynamic Calculator)
• 4. Set Your SaaS Plan Price Accordingly
• 5. What Happens When a Sub-Account Subscribes
• 6. Best Practices When Packaging Add-Ons
• 7. Summary
• Related Articles

Before You Begin: How Add-Ons Are Billed

HighLevel deploys add-ons in two different ways:

1. Reselling (NOT used inside SaaS plans)

• Agency pays HighLevel

• Sub-account pays the agency a marked-up price

2. Direct Deployment (Used for SaaS plans)

When you include add-ons inside a SaaS plan:

➡ Sub-accounts will NOT be charged for those add-ons

➡ Your agency WILL be charged by HighLevel

➡ You MUST include these costs in your SaaS plan price

This is the #1 point agencies get wrong, which leads to unexpected add-on charges.
This guide will help you avoid that.

1. Open the Add-Ons Section in SaaS Configurator

1. Go to Agency View → SaaS Configurator

2. Create a new plan or edit an existing one

3. Navigate to the Add-Ons tab

4. You will now see a clear warning banner explaining that add-on costs are billed to the agency, not sub-accounts

   • The banner highlights that you should factor add-on costs into your plan pricing

Important: Add-on costs are always billed to the agency when included inside SaaS plans.
Sub-accounts will never be charged individually.

2. Choose Add-Ons to Include in the Plan

You’ll see a list of paid add-ons with their monthly wholesale prices (billed to you).

Examples:

• WordPress

• WhatsApp

• Ad Manager

• Listings

Click to select the add-ons you want to package with the plan.

3. Review Your Total Add-On Cost (Dynamic Calculator)

As soon as you select add-ons:

✔ A cost calculator automatically updates

✔ It shows the total monthly cost per subscriber, billed to your agency

✔ Costs update instantly as you select/deselect items

This ensures you always know your true wholesale cost before setting your SaaS plan price.

Example:
If you select WordPress ($10) + WhatsApp ($10) + Ad Manager ($97):

Your cost = $117/month per subscriber.

4. Set Your SaaS Plan Price Accordingly

Because you are billed for the add-ons, your SaaS plan price should:

Plan Price ≥ Add-On Cost + Your Profit Margin

Example add-on selection:

If you want a 40% margin:
Plan price should increase by at least $220–$250/mo

5. What Happens When a Sub-Account Subscribes

When someone buys your SaaS plan:

✔ Add-ons install automatically

✔ Your agency is billed for all selected add-ons

✔ Sub-accounts are not billed individually

✔ If a customer cancels, add-ons DO NOT automatically uninstall. You need to make sure of that manually.

6. Best Practices When Packaging Add-Ons

✔ Always check the calculator before saving the plan

It ensures you are aware of your total cost.

✔ Adjust your plan pricing before offering discounts or promotions

Add-ons can eat into margins quickly.

✔ Avoid including many expensive add-ons in low-priced plans

Unless you intend to absorb the cost as part of your strategy.

✔ Communicate clearly with your customers

Let them know these add-ons are included as part of the package.

7. Summary

Packaging add-ons inside SaaS plans is a powerful way to increase the value of your offer. But it’s critical to price your plans correctly.

Remember:

• Add-on costs are billed to the agency, not the sub-account

• The cost calculator helps you make informed pricing decisions

• Use the warning banner as a reminder to price plans profitably

Related Articles

How to Resell Marketplace Apps as a Part of SaaS Plans