How to Set the Default Naming Convention for New SaaS Sub-Accounts

Modified on: Mon, 11 Aug, 2025 at 5:00 AM

This guide explains how SaaS agencies can customize the default account naming convention for new SaaS sub-accounts created via HighLevel funnel checkouts — and how to apply the same behavior for external checkouts. This ensures a more accurate, brand-consistent, and functional onboarding experience for your clients.


TABLE OF CONTENTS


Step 1: Access the naming convention settings

  • Navigate to your SaaS Configurator at the agency level.
  • Go to Advanced SettingsOnboarding.
  • In the Choose naming convention for new SaaS sub-accountssection, select your preferred default:
    • Use Company Name — Automatically sets the sub-account’s name to the company name entered during checkout.

    • Use Customer Name — Uses the customer’s name followed by "’s account" (current default behavior).



Step 2: How it works for HighLevel funnel checkouts

  • When Use Company Name is selected, the system automatically picks the Company Name entered during the funnel checkout process and applies it as the sub-account name.
  • If the company name is not entered, the system falls back to using the customer name.

Step 3: Set up for external checkouts

  • If you’re using external checkout flows (outside of HighLevel funnels) and still want to use the company name convention:

    1. Ensure your checkout flow collects a Company Name from the customer.

    2. When creating the subscription in Stripe or via API, pass the company name value in the subscription metadata using the key:

      companyName



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