Boost your call answer rates by presenting a local phone number to contacts based on their region. Local Presence Dialing automatically chooses the outbound caller ID that matches or is closest to the recipient’s area code, helping recipients feel more comfortable answering calls. This feature benefits businesses operating across multiple U.S. and Canadian regions, increasing engagement and reducing missed connections.
TABLE OF CONTENTS
- What is Local Presence Dialing?
- Key Benefits of Local Presence Dialing
- How Local Presence Dialing Works
- Number Provisioning and Verification
- How To Set Up Local Presence Dialing
- Example Use Case
- Frequently Asked Questions
- Related Articles
What is Local Presence Dialing?
Local Presence Dialing dynamically selects the most appropriate outbound caller ID number based on a contact’s phone number area code. By leveraging region-specific numbers you’ve purchased and verified, calls appear local to recipients, significantly improving pick-up rates and fostering trust.
Key Points to Remember
- Supports all area codes of a region: If calling a contact with area code 241 in Dallas, you do not have a phone number with area code 241. But you do have a Dallas number with area code 972, the 972 number will be used to make the call.
- Sub-account's default phone number is used as the backup in case no phone numbers match the region.
- Supports USA/Canada only.
- Supported only on the Web currently. Mobile App support coming soon.
Key Benefits of Local Presence Dialing
Local Presence Dialing offers several advantages that help improve engagement and build stronger trust with your contacts.
Higher Answer Rates: Local caller IDs feel familiar, encouraging recipients to answer unknown numbers.
Improved Brand Trust: Consistent local presence builds credibility and reduces spam perception.
Automated Number Selection: Eliminates manual switching—calls automatically use the matching or regional number.
Regional Fallback Support: If an exact area code match isn’t available, another number from the same region will be used.
Scalable Multi-Region Support: Manage multiple numbers across markets from a single dashboard.
Flexibility: Can be enabled or disabled at the sub-account level, giving businesses control over who uses it.
How Local Presence Dialing Works
Understanding how the feature selects caller IDs ensures you maximize its benefits in outbound calling.
- When initiating an outbound call, the system checks the contact’s phone number area code against your pool of verified numbers.
- If an exact match exists, the call uses that number as the caller ID.
- If no exact match exists, the system will attempt to use a number from the same geographic region (e.g., a different Dallas area code).
- If no regional match is available, the sub-account’s default caller ID will be used.
- Number selection logic runs in real time without any user intervention.
Number Provisioning and Verification
To use Local Presence Dialing, you must purchase and verify phone numbers in the regions you serve.
Purchase one or more U.S. or Canadian phone numbers in the regions you want to target.
Complete verification for each number under Settings > Phone Numbers.
Confirm each number’s Caller ID status shows Verified before use.
How To Set Up Local Presence Dialing
Proper setup ensures your outbound calls automatically leverage regional numbers for maximum impact.
Go to Sub-account Settings > Phone Numbers > Advanced Settings > Voice Calls > Outbound Call > Default Phone Number for Outbound Calls.
Toggle Enable Local Presence Dialing to On.
IMPORTANT: Review your list of verified numbers and ensure each desired regional number is selected. Set a Default Caller ID to use when no area-code match is found.
Example Use Case
Below is an example of increasing Call Answer rates by calling contacts from the same area code automatically
Example 1: Calling someone in Dallas, Texas (area code of Dallas is 214)
Automatically uses a number from Dallas (if available)
Example 2: Calling someone with Area code 888
Of all the phone numbers available, call from the phone number with the same area code as the contact automatically, increasing trust and increasing chances of the call being answered.
Frequently Asked Questions
Q: What happens if a contact’s area code doesn’t match any purchased number?
The system falls back to the sub-account’s default business caller ID.
Q: Can I override the auto-selection for specific calls?
Yes. During a call, select Use Different Caller ID and choose from your verified numbers.
Q: Are there limits on how many numbers I can add?
You can purchase and verify up to 20 numbers per account. Contact support for higher limits.
Q: Does this feature work in the mobile app?
Currently, Local Presence Dialing is supported only on the Web. Mobile app support is coming soon.
Q: How much does each phone number cost?
Standard monthly fees apply per number. View current pricing under Settings > Phone Numbers.
Q: Can I disable Local Presence Dialing for specific sub-accounts or users?
Yes. You can enable or disable it at the sub-account level. For user-specific control, go to Team Management > Call Settings.
Q: Is this feature available internationally?
Local Presence Dialing is supported only in the U.S. and Canada at this time.
Q: Does Local Presence Dialing improve call answer rates automatically?
Yes, presenting a familiar local number increases the likelihood that recipients will answer.
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