Resend to Unopened helps you follow up with contacts who did not open an RSS or Batch Scheduled email campaign. You can schedule the follow-up from a sent campaign and review or change its subject line. HighLevel also provides options to plan resends while creating a campaign and manage them before delivery. This guide explains how to set up, review, and troubleshoot resends without sending another email to your entire audience.
TABLE OF CONTENTS
- What Is Resend to Unopened for RSS and Batch Scheduled Emails?
- Key Benefits of Resend to Unopened
- Supported Campaigns and Recipient Selection
- How to Set Up Resend to Unopened
- How to Review and Manage a Pending Resend
- Best Practices for Resending
- Frequently Asked Questions
- Related Articles
What Is Resend to Unopened for RSS and Batch Scheduled Emails?
Resend to Unopened schedules a follow-up using the original campaign's email content for contacts whose first message was not recorded as opened. HighLevel supports this feature for eligible RSS Schedule and Batch Schedule campaigns, so you can reach non-openers without building a new email or contacting the entire recipient list again.
Key Benefits of Resend to Unopened
A focused resend gives the original message another opportunity to be noticed while letting you control the timing and subject line.
- Targeted Follow-Up: Send again to contacts without a recorded open instead of repeating the campaign to everyone.
- Flexible Timing: Choose a follow-up time after the original send.
- Subject Line Control: Review or change the resend subject line without rebuilding the email.
- Resend Visibility: Check pending resends and use available controls to adjust or cancel them.
Supported Campaigns and Recipient Selection
The original email must have been sent before you can start a resend from its campaign action menu. The resend targets recipients based on the open activity recorded for that original email.
- RSS Schedule: Supported for eligible sent RSS email campaigns.
- Batch Schedule: Supported for eligible sent campaigns originally delivered using Batch Schedule.
- Recipient Selection: HighLevel queues the follow-up for contacts who did not open the original email according to available tracking.
Note: Resending an original Batch Scheduled campaign is not the same as sending the follow-up itself in batches or resending several campaigns at once. Those separate capabilities are not established by this feature's documentation.
How to Set Up Resend to Unopened
You can schedule a follow-up after an eligible campaign has been sent. Where the resend setting is available during campaign creation, you can also configure the follow-up in advance.
Option 1: Resend from a Sent RSS or Batch Scheduled Campaign
- Go to Marketing → Emails → Campaigns.
- Find the eligible sent RSS or Batch Scheduled campaign.
- Open the campaign's three-dot menu (⋮) and select Resend email to Unopened.
Example: Resend email to Unopened in the options menu of a sent campaign.
- Review the original campaign details and choose the resend date and time.
- Review the subject line and change it if you want to try a different subject.
- Confirm the resend using the dialog's final confirmation button.
Option 2: Plan a Resend During Campaign Creation
- Open the campaign's Send or Schedule settings.
- If Resend email to unopened is available, enable it.
- Set the resend delay and review or change the subject line.
- Finish sending or scheduling the original campaign.
How to Review and Manage a Pending Resend
Checking the pending resend before it sends helps prevent an unwanted follow-up and lets you evaluate the results afterward.
- Go to Marketing → Emails → Campaigns and look for the resend's Waiting status.
- Open its three-dot menu (⋮) to review available controls, including editing the resend duration or canceling a pending resend.
- After delivery, review email opens, clicks, and unsubscribes in Statistics to evaluate the follow-up.
Important: If the original email campaign is canceled before it sends, its resend will not be sent. Open statistics are tracking signals, not guaranteed proof that someone read or did not read an email.
Best Practices for Resending
Use follow-ups selectively so recipients have time to open the original email and are not overwhelmed by repeated messages.
- Allow Time: Give recipients a reasonable opportunity to open the original email before resending.
- Refresh the Subject: Consider a different, relevant subject line rather than repeating the same wording.
- Monitor Results: Check opens, clicks, and unsubscribes before deciding whether a similar resend is appropriate for future campaigns.
Frequently Asked Questions
Q: Why can't I see Resend email to Unopened in the campaign menu?
Check that you're viewing an eligible campaign whose original email has already been sent. Available actions depend on the campaign's type and status.
Q: Does Batch Schedule support mean I can resend multiple campaigns in one bulk action?
No such bulk-resend capability is confirmed by this feature's documentation. Batch Schedule support means an eligible campaign originally sent with Batch Schedule can use Resend to Unopened.
Q: Can I use this feature for contacts who clicked but did not purchase?
No. Resend to Unopened is based on recorded email opens. For follow-ups based on clicks or other behavior, use an appropriate automation workflow.
Q: What happens if the original scheduled campaign is canceled?
If the original campaign is canceled before sending, the resend will not go out.
Q: Can a recipient appear to be a non-opener even if they read the email?
Yes. Open tracking depends on the email client, sending provider, and tracking configuration. Treat unopened status as a recorded engagement signal, not absolute proof that an email was unread.
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