Get More Listings, More Buyers, and Close More Deals—Without Chasing Cold Leads
TABLE OF CONTENTS
- Step 1: Get Found with Google Ads & Local Services Ads (LSA)
- Step 2: Run Facebook & Instagram Ads
- Step 3: Capture & Convert Leads with Automation
- Step 4: Track, Test & Scale
Why This Playbook Matters
Most agents rely on referrals, open houses, or yard signs. But in today’s digital-first housing market, if you’re not visible online — you’re invisible.
Industry Metrics:
97% of home buyers use the internet to search for properties
70% of real estate leads go with the first agent who responds
Paid ads generate 200–400% ROI when combined with instant follow-ups
If your competitor is running ads and you're not — you're already behind.
This playbook shows you exactly how to build a lead-generation machine using Facebook, Instagram, Google, and retargeting ads — with zero tech stress.
Power up your marketing today— Start with HighLevel!
What You'll Learn:
✅ Generate exclusive buyer & seller leads
✅ Dominate Google Local Services Ads (LSA)
✅ Retarget & bring back site visitors who didn’t book
✅ Automate follow-ups to close faster
✅ Track every lead, ad, and appointment in one place
Step 1: Get Found with Google Ads & Local Services Ads (LSA)
Why It Matters
When someone decides to buy or sell, they Google “Realtor near me.”
And 3 out of 4 people go with the first agent who responds.
1.1 Set Up Google Local Services Ads
Appear at the top of search results with keywords like:
“Top realtor in [City]”
“Sell my house fast”
“Buy a home near [Zip Code]”
LSAs are pay-per-lead (not click)
Google Guaranteed badge increases conversion rates by up to 30%
Use Case:
An agent in Phoenix using “sell my house fast” LSA ads booked 22% of leads into appointments with automation.
How to Set Up Google Local Services Ads
1.2 Run High-Intent Google PPC Ads
Target keywords like:
“Realtors near me”
“Homes for sale [City]”
“Free home value report”
Pair ads with a HighLevel landing page CTA like “Find Out What Your Home Is Worth Today”
Start with $25–$50/day focused on high-intent keywords.
How to Set Up PPC Campaigns for Real Estate Agent
1.3 Use Call Tracking & Instant Follow-Ups
Use HighLevel tracking numbers on your website & GBP
Trigger missed-call texts & voicemail drops
Follow up via SMS and email in real time
Stat: 78% of real estate leads go cold if not followed up in 5 minutes
✅ Text-back automation helps recover 25–35% of missed leads
Step 2: Run Facebook & Instagram Ads
Why It Matters
Your future clients scroll more than they search. Stay top of mind with targeted, local ads.
Overview about the Ad Manager
Connect Facebook with Ad Manager
2.1 Launch Local Lead Ads on Facebook
Use:
Just Listed / Just Sold visuals
Client testimonials
Seasonal offers or downloadable guides
Target:
Homeowners 30–60
Zip-code radius or neighborhoods you farm
Example:
“Get a free CMA for your home in [Area]. No obligation.”
Use Case:
An agent in Orlando spent $200 on seller ads and booked 7 listing appointments in 10 days.
How to Create Facebook Ads for Real Estate Agent
2.2 Retarget Visitors Who Didn’t Book
Show ads to people who visited your website but didn’t opt in
Promote downloadable guides or free consults
“Still thinking about selling? Grab your free prep checklist.”
Retargeting improves conversion rates by 2.3x.
How to Set Up Retargeting Ads using Custom Audience Segment
2.3 Automate Follow-Ups
Sync Facebook/IG leads to HighLevel CRM
Trigger instant SMS, email drip, and voicemail drops
Use AI chatbot to answer FAQs and book appointments
Stat: Leads followed up within 5 minutes are 9x more likely to convert
With the Help of Workflows Automate Your Facebook Lead Follow-Ups
Step 3: Capture & Convert Leads with Automation
3.1 Add a Chat Widget to Your Website
Let people text instead of calling — even during showings or weekends.
Offer value like:
✅ “Free home value report”
✅ “Instant tour request”
✅ “Pre-approval consultation”
How to Set Up Chat Widgets for Real Estate Agent
3.2 Run Text-to-Lead Campaigns
“Text HOMEVALUE to 55555” on:
Open house signs
Flyers
Business cards
Trigger follow-up workflows that deliver your lead magnet or home value report.
How to Use Text-to-Lead Campaigns for Real Estate Agent
Step 4: Track, Test & Scale
4.1 Track Your Real ROI
Use HighLevel’s reporting to monitor CPL, CPA, and conversion sources
Reallocate budget to top-performing ads
Pause under performers automatically
How to Set Up Call Tracking for Real Estate Agent Ads
4.2 A/B Test Ads for Better Results
Test creative, CTA, and headlines
Try “Sell in 30 Days” vs. “Maximize Your Sale Price”
Compare video ads vs. carousels
✅ Agents who A/B test 3 ad variants see 2x more conversions
Final Thoughts: Ads That Work While You Work
With this playbook, you can:
✅ Get more listings and buyer leads
✅ Stay top of mind with high-converting ads
✅ Respond instantly using automation
✅ Build a repeatable system to scale your growth
Your Next Steps:
✅ Launch Google LSAs & high-intent PPC campaigns
✅ Run Facebook lead & retargeting ads
✅ Automate follow-ups with HighLevel
✅ Track, optimize, and scale what works
Want to dominate your local market with ads that actually convert?
Start with HighLevel today.
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