Social Media Domination Listings, Likes & Loyalty: Playbook

Turn Scrolls into Showings, Followers into Referrals & Content into Closings

TABLE OF CONTENTS

• Step 1: Build a Powerful Local Presence
  • Why It Matters
  • 1.1 Choose the Right Platforms for Real Estate
• Step 2: Post Content That Sells You Without Selling
  • Why It Matters
  • 2.1 What to Post
  • 2.2 Hashtag & Keyword Strategy
• Step 3: Use Smart Ads to Fill Your Pipeline
  • Why It Matters
  • 3.1 High-Impact Ad Campaign Ideas
  • 3.2 Targeting That Converts
  • 3.3 Budget Recommendations
• Step 4: Automate to Scale with HighLevel
  • Why It Matters
  • 4.1 Pre-Schedule All Your Posts
  • 4.2 Auto-Reply to Comments & DMs
  • 4.3 Measure What Moves the Needle

Why This Playbook Matters

You help clients find their dream homes or sell at top dollar—but are you showing up where buyers and sellers spend their time?

In 2025, social media isn’t optional it’s your digital first impression.

Industry Metrics:

• 77% of real estate prospects research agents online before contacting

• 44% of buyers found their agent via social media or online presence

• Agents who post 3–5 times a week generate 4x more inquiries

Yet most real estate businesses:

• Don’t post consistently

• Don’t use content that builds local authority

• Don’t automate follow-ups from social engagement

Social media = trust, visibility, and repeat business—when powered by a system like HighLevel.

Want to grow your real estate brand and close more deals? 

Start using HighLevel to automate, convert and grow.

What You’ll Learn

✅ How to turn Facebook, Instagram & YouTube into lead machines
✅ What content attracts buyers, sellers & investors
✅ How to target homeowners, down-sizers, first-time buyers, and FSBOs
✅ How to automate posting, replies & follow-ups
✅ How to run affordable ads that generate warm leads fast

Step 1: Build a Powerful Local Presence

Why It Matters

Your next client is already online. If they can't find you—or trust you—another agent wins the listing.

1.1 Choose the Right Platforms for Real Estate

Use Case:
An agent in Denver posted weekly “Neighborhood Feature Friday” reels on IG & FB—within 60 days, they doubled inbound buyer leads from social.

Step 2: Post Content That Sells You Without Selling

Why It Matters

No one wants “Just Sold” spam all day. But smart, helpful, and human content builds your reputation and drives DM inquiries.

2.1 What to Post

Content Rule: 80% value & engagement, 20% direct offers

How to Create Ad Campaign using existing Templates

2.2 Hashtag & Keyword Strategy

• Instagram/Facebook: #FirstTimeBuyer #JustListed #HomeGoals

• LinkedIn: #RealEstateMarketing #HomeSellingTips

• Google Posts: “[City] Realtor”, “Top Agent in [Neighborhood]”

Tip: Always tag your city & neighborhoods in captions for local SEO.

Step 3: Use Smart Ads to Fill Your Pipeline

Why It Matters

Only 5–10% of your followers see organic posts. Ads put your listings and value in front of the right people—fast.

3.1 High-Impact Ad Campaign Ideas

• Facebook Lead Ads: “Want to know what your home is worth in this market? Get your free report.”

• Instagram Reels Ads: Property walk-through with CTA to “Book a Tour”

• Retargeting Ads: Re-engage site visitors with a new listing or offer

• Google LSAs: For “top agents near me” and “sell my home [city]”

Use Case:
An agent in Sacramento spent $250 on FB ads promoting a “Get Your Free CMA” funnel—generated 9 seller leads and booked 4 listing consults in 10 days.

3.2 Targeting That Converts

• ZIP code + 10–15 mile radius

• Age: 30–65+

• Interests: Real estate, home improvement, moving soon, mortgage

• Custom audiences: Website visitors, past leads, Instagram engagers

3.3 Budget Recommendations

Step 4: Automate to Scale with HighLevel

Why It Matters

You’re out showing homes—not glued to your phone. HighLevel keeps your social, follow-ups, and lead nurturing running 24/7.

4.1 Pre-Schedule All Your Posts

✅ Use HighLevel’s Social Planner to schedule 3–5 posts/week
✅ Reuse past content for new audiences
✅ Mix educational, testimonial, and CTA content evenly

4.2 Auto-Reply to Comments & DMs

✅ Set up Conversation AI to instantly reply when someone DMs “Tour”, “Home Value”, or “Ready to Sell”
✅ Route hot leads to calendar bookings automatically

Trigger Example:
“DM us ‘TOUR’ to schedule a private showing today!”

4.3 Measure What Moves the Needle

✅ Track which posts get the most engagement
✅ See what leads convert into showings or listing appointments
✅ Optimize based on CPL (Cost per Lead) and CPA (Cost per Appointment)

Final Thoughts: Dominate Social, One Post at a Time

You don’t need a viral video—you need consistency, trust, and automation.

✅ Be present where your buyers and sellers are
✅ Build your brand without burning out
✅ Turn your socials into a listing machine

Your Next Steps:

✅ Set up and connect your social profiles in HighLevel
✅ Start posting 3–5x per week using this content framework
✅ Launch your first low-budget ad targeting seller leads
✅ Use automation to reply, follow up, and book appointments

Ready to turn content into commissions?
Sign up with HighLevel and dominate your real estate market online.