Custom Unsubscribe Links in HighLevel

A clean, branded opt-out flow built on trigger links and workflows — keeping you CAN-SPAM and GDPR compliant while protecting your sender reputation.

Table of Contents

1. 1 What Are Custom Unsubscribe Links?
2. 2 Key Benefits of Custom Unsubscribe Links
3. 3 Create an Unsubscribe Landing Page
4. 4 Set Up a Trigger Link
5. 5 Create a Workflow to Manage Unsubscribes
6. 6 Insert the Unsubscribe Link Into Your Emails
7. 7 Frequently Asked Questions
8. 8 Related Articles

Custom unsubscribe links are personalized opt-out links embedded in marketing emails, allowing recipients to unsubscribe from future communications in a way that aligns with your brand.

Unlike default unsubscribe links — which often redirect users to a generic confirmation page — custom unsubscribe links give you full control over the experience, from the click through to the confirmation screen.

Four reasons to replace the default unsubscribe experience with a custom flow:

• Enhance User Experience: Direct users to a branded landing page that confirms their opt-out decision.
• Provide Subscription Preferences: Allow users the option to opt out of specific types of emails instead of all communications.
• Maintain Compliance: Ensure compliance with email marketing regulations like the CAN-SPAM Act and GDPR.
• Improve Deliverability: Reduce spam complaints by offering a clear and easy way for recipients to unsubscribe.

Setup Guide

Creating Custom Unsubscribe Links

Follow these four steps to set up a complete custom unsubscribe flow in HighLevel.

Design a landing page that confirms the unsubscribe action. This page should inform users they have successfully unsubscribed — and, if desired, offer options to manage their subscription preferences.

1. Navigate to Sites and then Funnels from your HighLevel sub-account.
2. Click on + New Funnel and name it Email Unsubscribe.
3. Within this funnel, add a new step named "Email Unsubscribe Page" with a path like /unsubscribe.

A trigger link in HighLevel allows you to perform specific actions when a contact clicks on a particular link. In this case, clicking the unsubscribe link will update their preferences.

1. Go to Marketing then Trigger Links from your HighLevel sub-account.
2. Select Links from the dropdown and click the Add Link button.
3. Add the name of the link.
4. Paste the URL of the unsubscribe landing page you created earlier into the Link URL field.
5. Click Save.

Set up a workflow that automatically updates the contact's status when they click the unsubscribe link.

1. Navigate to Automation from your HighLevel sub-account and select Workflows.
2. Click + Create Workflow and select + Start from Scratch.
3. Name the workflow.

1. Click Add New Trigger and select Trigger Link Clicked from events.
2. Add the Workflow Trigger Name.
3. Click Add Filter and select Trigger Link from the drop-down.
4. Select your previously saved Email Unsubscribe Trigger Link from the drop-down.
5. Click the Save Trigger button.

1. Click the + button to add an Action.
2. Select the Enable/Disable DND action.
3. Select Enable DND for Specific Channels and Email from the Channels drop-down.
4. Save and Publish the workflow.

1. In your email template editor, add text like Unsubscribe or Unsubscribe from this list.
2. Highlight this text and click the link icon.
3. Click Trigger Links from the Link URL dropdown and select the saved Unsubscribe Link.
4. Save the template.

You're All Set

Custom unsubscribe links protect your sender reputation, keep your list healthy, and give your audience a clean, branded experience. Once these four steps are in place, every email you send can carry a compliant opt-out path.

Frequently Asked Questions

Related Articles