Learn how One-Step, Two-Step, and Dynamic unsubscribe flows work, how to configure the account-level setting, and how Dynamic determines when confirmation is required.
What Are Unsubscribe Flows?
Unsubscribe flows determine what happens after a recipient clicks an unsubscribe link. Depending on the selected flow, the contact may be unsubscribed immediately or required to complete a confirmation step.
Unsubscribe Flow Options
Each flow determines when an unsubscribe is completed and whether confirmation is required.
One-Step Flow
The contact is unsubscribed immediately after clicking the unsubscribe link. They can then provide optional feedback.
Two-Step Flow
The contact must complete a confirmation step before the unsubscribe is finalized.
Dynamic Flow
Dynamic combines One-Step and Two-Step behavior. The unsubscribe is immediate unless the contact clicks the unsubscribe link within 5 minutes of email delivery or the contact record is less than 1 hour old. In either case, confirmation is required.
How to Configure an Unsubscribe Flow
The unsubscribe flow is configured at the account level, so the selected behavior applies to emails sent from that account until the setting is changed.
- Go to Marketing → Emails → Campaigns.
- Click the Settings gear icon.
- Select Unsubscribe.
- Choose One Step, Two Step, or Dynamic.
- Use Preview to review the unsubscribe experience.
- Click Save.
Managing the Unsubscribe Link
The unsubscribe flow controls what happens after a contact uses an unsubscribe link. Link placement and custom unsubscribe experiences are managed separately.
For HighLevel's default unsubscribe links, see Managing Default Unsubscribe Links in LC Email.
For a branded custom unsubscribe experience, see Step by Step Guide to Creating Custom Unsubscribe Links.
Frequently Asked Questions
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