At GHL, we are committed to revolutionising the prospecting process for agencies. With this goal in mind, we are excited to introduce the "Prospect Conversion Score," a powerful feature designed to transform the way agencies prioritise and target prospects. The Conversion Likelihood Score is now a key component of our platform, accessible within the Prospect Dashboard and the Prospect Marketing Audit Report.


How to Use the Conversion Score:

The Conversion Score is designed to simplify the prospecting process and ensure you focus your efforts where they matter most. Here's how you can make the most of it:

1. Prospect Searches: When you perform prospect searches, pay attention to the Conversion Score. This score is a reliable indicator of a prospect's likelihood to convert, helping you make efficient and data-driven decisions.

2. Prospect Dashboard: Within the Prospect Dashboard, use the Conversion Score to identify high-potential prospects. By understanding their conversion likelihood, you can tailor your approach to engage them effectively.

3. Marketing Audit Report: The Conversion Score is also accessible in the Prospect Marketing Audit Report. This report provides an in-depth analysis of each prospect's conversion potential, offering valuable insights for your prospecting strategy.

Key Features of the Conversion Score:

1. Sophisticated Scoring Model: Our state-of-the-art scoring model takes into account a wide range of prospect data points. This includes factors such as GBP Claim status, average reviews, demographics, and historical conversion data. By analysing these factors, we provide you with a robust and precise prospect score.

2. Thresholds for Quick Insights: We've established specific thresholds for prospect scores, categorising them as "high," "moderate," or "low" conversion likelihood. This categorisation allows agencies to quickly identify the most promising prospects, ensuring you focus your efforts where they are most likely to yield results.

3. Enhanced Searching: When you search for prospects on our platform, the Conversion Likelihood Score provides you with instant insights into each prospect's potential to convert. This feature empowers agencies to make more informed decisions in your prospecting strategy. It's like having a personalised conversion assistant at your fingertips.

4. Prospect Dashboard Integration: The Conversion Likelihood Score seamlessly integrates into the Prospect Dashboard, consolidating crucial information in one central location. This means you can quickly identify high-potential prospects and prioritise your engagement efforts accordingly.

The "Prospect Conversion Score" is a game-changer for agencies, offering a data-driven approach to prospecting that saves you time and resources. We're excited to see how this feature transforms the way you engage with prospects and drive conversions.