Online Listing Overview & Setup Doc

Modified on: Mon, 7 Jul, 2025 at 4:36 PM

This article explains how to use the Listings feature in HighLevel to improve your clients’ local SEO through directory listings management. Learn how to resell Listings, configure pricing, manage billing, and deploy the feature across your SaaS plans.

What is the Listings Feature?

Listings is an incredibly powerful SEO tool that creates backlinks and ensures your client's Vital business info (address, operation hours, phone numbers, etc) is consistent across 70+ of the world's most reputable websites.

Listings is a great complimentary service that can be deployed alongside your services and can be resold through HighLevel with a markup price of your choosing... cha chinggg!

Listings with HighLevel is available at an absolute rock bottom price with minimal commitment. Click here for more information on pricing

If you're looking for a quick way to drive more organic inbound messages, combine Listings with our Google My Business chat widget. This is something that's quick to set up and all businesses can benefit from.

Key Benefits of Listings

Listings provides powerful SEO and reselling advantages for agencies and their clients.

Enhances SEO with structured backlinks from reputable directories
Ensures consistent business information across major listing platforms
Minimal commitment (1-month minimum)
Custom markup for reselling to sub-accounts
Value added service that can be deployed alongside your packages

How to Add Listings to a SaaS Offer

Bundling Listings into your SaaS plans allows you to offer clients a seamless, scalable local SEO solution. For more details on this adding Listings to your SaaS offer, click here.

Go to "SaaS Configurator" in your agency dashboard
Find the plan you want to edit and click Edit Details
Navigate to the Addons section
Check the box labeled Listings to include it in the plan then click Save Changes to confirm

How to Resell Listings

Set up Listings as a resale item to generate new revenue streams for your agency. For more details on this adding Listings to your SaaS offer, click here.

How to Set Agency-Wide Listings Default Pricing

Agency-level pricing defines the default cost clients will see when activating Listings. You’ll use a pricing slider to set rates and preview monthly profits per plan. Follow these steps to set the pricing:

From the Agency View, click Reselling in the left-side navigation bar
Scroll down to Listings and adjust slider to set your pricing
Preview the Client Pricing, Your Cost, and Your Profit based on the selected pricing. Click the blue Save button to deploy changes

How to Customize Listings Pricing Per Sub-Account

You can override default pricing for individual sub-accounts to match unique client needs. Follow these steps to set the pricing:

In Agency View, use the left-side navigation bar to navigate to Sub-Accounts
Click the 3-dots icon on the desired sub-account and select Manage Client
Navigate to Reselling → Listings
Adjust the pricing slider as needed

How Clients Can Purchase Listings Offer

Clients can activate Listings directly from their sub-account if you’ve enabled the feature. Follow these steps to activate listings from inside a sub-account:

From the sub-account, use the left-side navigation bar to go to the Reputation
Click the Listings tab at the top
Hit the Activate Listings button
Choose a plan and confirm payment
Fill out listing information

How to Deploy Listings without Directly Charging the Client

If you want to include Listings as part of your services without separate billing, follow these steps. For more details on this adding Listings to your SaaS offer, click here.

Step 1: Navigate to Manage Sub-Account

From the Agency-View, use the left-side navigation bar to go to Sub-Accounts
Locate the desired sub-account
Click the 3 dots (⋮) icon in the lower right corner and select Manage Client

Step 2: Access Listings from the Reselling Tab

In the top navigation ribbon, select Reselling
In the secondary left-side navigation bar, select Listings

Step 3: Enable "Deploy Listings Directly"

Scroll to the Deploy Listings Directly section
Review the deployment terms and check the agreement box
Click the blue Pay Now! button

Understanding Listings Billing

Listings reselling uses a two-layer billing structure:

Agency → HighLevel: You are charged monthly via your agency wallet
Client → Agency: Clients are charged via your Stripe integration

Understanding the HighLevel Invoice

As your agency makes sales on different days during your billing period, your charges will get pro-rated on the next billing cycle.

We do pro-rated billing to ensure you receive a single invoice in the same billing period, even though the sales are made on different days within the month.

Each invoice adjusts for the sales made in the previous billing cycle + prepay for the next billing cycle.

Example Invoice:

Troubleshooting

In some rare cases, the Online Listings might not work as expected. A few possible scenarios are covered below:

My listings look wrong / my listings are waiting on customer / my listings are waiting on partner / all my listings are still processing

In all such cases, the common reason is that you have a mistake in the form data that you or your client had submitted. The error could be in:

Address Field
- PIN Code is written in the address line field
- PO Box used instead of a real address
- Only Street Address used (Suite number, shop number missing)
Business Name is improper
The phone number is not valid
email ID is not a valid email

As agency users, you can easily fix this issue by logging into the Listings account and fixing any errors.

My listings are not live. I see an In-review message

This happens when Listings has found a duplicate listing for the same address, phone number, or email ID.

If you see an "in-review" message, follow the steps in this article: Resolving Listings Canceled or Duplicate States – Step-by-Step Guide

How do I see which locations are signed up for Listings?

To identify which sub-accounts have activated your Listings offer:

Go to your Agency Dashboard
Navigate to Sub-Accounts
Open the Advanced Filter option.
Select the filter for Listings to view which sub-accounts have Listings active

How do I connect my Client's Social Media to their Online Listing?

To connect social media profiles (Facebook, Instagram, LinkedIn, etc.), follow thse steps:

In the client’s sub-account, navigate to Reputation > Listings.
If prompted, click Complete Required Information on the Listings dashboard taking you to the Social Profiles tab
Enter the relevant links or usernames and save your changes

My listings are not live. I see a Cancelled message on the screen

This happens when Listings has confirmed that your client is in a contract with their previous provider and Listings can not move the listing from the old provider to the new one because of legal reasons.

In such cases, please reach out to HighLevel support.

Frequently Asked Questions

Q: How long does it take for listings to sync?

Typically 24-48 hours, but some platforms may take up to a week.

Q: Can I cancel Listings mid-term?
Yes, but charges are non-refundable for the current billing cycle.

Q: How do I cancel a Listings subscription?

To cancel Listings for a sub-account, follow the steps in this guide: Cancelling Listings for Your Sub-Account in HighLevel.

Q: Does Listings conflict with manually created profiles?
It may override manual entries, so allow Listings to manage profiles where possible.

Q: What happens if the business info changes?
Listings will update it automatically across all directories when updated within Listings

Q: How can my clients connect their Google Business Profile (GMB) and Facebook page?

To enable Listings to sync with Google Business Profile and Facebook, your clients will need to connect their respective accounts in the Listings setup process. For full details, refer to this article: Google Business Profile and Facebook Integration with Listings.

Q: How do I use the Listings Suggestions feature?

Listings Suggestions provide profile improvement tips based on best practices. Go to Reputation > Listings > Suggestions to view and apply them. For more, see How to Use the Listings Suggestions Feature.