How to Resell Listings to Your Clients

Modified on: Wed, 2 Jul, 2025 at 3:03 PM

This article will show you how to resell Listings services to your clients using customizable pricing! You’ll learn how to set agency-wide prices, personalize rates for sub-accounts, and manage billing


TABLE OF CONTENTS


Overview of Reselling Listings


Reselling Listings allows HighLevel agencies to offer directory listing management to their clients via a subscription model. Listings syncs your clients’ business info to 70+ online directories to improve local SEO. Agencies can choose from three different pricing plans to resell and customize the pricing to generate monthly recurring revenue:

  • Monthly Plan

  • Smart Saver Plan (6 months)

  • Annual Advantage Plan (12 months)


Key Benefits of Reselling Listings


Listings reselling helps you offer more value to clients while generating recurring revenue:

  • Flexible Pricing: Set your own resale rates for each plan

  • Plan Variety: Offer monthly, 6-month, or annual terms to match client needs

  • Recurring Revenue: Generate additional streams of recurring revenue

  • Sub-Account Control: Customize pricing per location

  • Client-Friendly Activation: Clients can activate Listings directly from their dashboard


Prerequisites


Connect your Agency Stripe Account

Your agency Stripe account will be used to collect subscription payments for Listings from your clients. You can connect your agency Stripe account to your agency by following this help article: How to connect Stripe to your agency dashboard


How to Set Agency-Wide Listings Pricing


Agency-level pricing defines the default cost clients will see when activating Listings. You’ll use a pricing slider to set rates and preview monthly profits per plan. Follow these steps to set the pricing:


  1. From the Agency View, click Reselling in the left-side navigation bar



  2. Scroll down to Listings and adjust slider to set your pricing



  3. Preview the Client Pricing, Your Cost, and Your Profit based on the selected pricing. Click the blue Save button to deploy changes


How to Customize Listings Pricing Per Sub-Account


You can override default pricing for individual sub-accounts to match unique client needs. Follow these steps to set the pricing:


  1. In Agency View, use the left-side navigation bar to navigate to Sub-Accounts



  2. Click the 3-dots icon on the desired sub-account and select Manage Client



  3. Navigate to Reselling → Listings



  4. Adjust the pricing slider as needed


Tip: For instructions on deploying without billing the client, see Deploy Listings without Directly Charging the Client

How Clients Activate Listings


Clients can activate Listings directly from their sub-account if you’ve enabled the feature. Follow these steps to activate listings from inside a sub-account:


  1. From the sub-account, use the left-side navigation bar to go to the Reputation



  2. Click the Listings tab at the top



  3. Hit the Activate Listings button



  4. Choose a plan and confirm payment


Turn Off Listings for a Sub-Account


If you need to disable Listings for a client, turn off access in the sub-account and cancel their subscription. Follow these steps to turn off listings for a sub-account:

  1. From the Agency View, navigate to Sub-Accounts → Manage Client



  2. Go to Reselling → Listings



  3. Use the toggle to turn Listings off


How Billing Works


Listings reselling uses a two-layer billing structure:

  • Agency → HighLevel: You are charged monthly via your agency wallet

  • Client → Agency: Clients are charged via your Stripe integration


Frequently Asked Questions


Q: Can I deploy Listings without billing the client?
Yes, you can choose on “Deploy without Billing” under Reselling → Listings. Click here for more information

Q: Where do I see my monthly profit per plan?
You’ll see a “Profit” row below each plan option while setting your pricing using the slider.

Q: Do Listings charges appear in my agency wallet instantly?

Charges typically reflect in your wallet shortly after a client activates a plan, based on the wallet billing cycle.


Q: Is it possible to edit pricing after a client subscribes?

Yes, you can change pricing at any time, but new prices apply only to future activations and not current subscriptions.



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